Mailerlite vs. Mailchimp: Are they worth it for a small business?

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Small businesses need to communicate with clients. And many turn to email marketing tools to automate their communications. Two of the most popular tools business owners choose are Mailerlite and Mailchimp, but are they worth the monthly costs? 

In this article, we compare Mailerlite vs Mailchimp and show you why your small business may not need either tool.

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What’s the difference between Mailerlite and Mailchimp?

When it comes to email marketing, Mailerlite and Mailchimp are two of the most popular tools that small businesses choose to automate their communications. However, each platform has its own pros and cons, and it is essential to weigh them against your business’s needs before making a decision.

Mailerlite and Mailchimp offer similar pricing, and both have a free version. Mailerlite’s free plan allows you to send 12,000 emails per month. On the other hand Mailchimp limits you to 1,000 emails per month. So, you’ll have to compare features to make sure you’re getting the most bang for your buck.

For example, Mailchimp offers a more streamlined setup, but it comes with a higher monthly cost. Mailerlite is known as an affordable alternative for small businesses on a budget, but has a strict approval process and limits the number of contacts you can add without proof. 

Also, Mailchimp is said to have a more user-friendly interface, so users can create and send email campaigns with ease. On the other hand, Mailerlite’s interface may be confusing for beginners, but has features that can be useful for an experienced marketer.

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Both Mailerlite and Mailchimp offer essential email marketing features, including email automation, A/B testing, list segmentation, and analytics. However, Mailchimp has more advanced features, such as landing page creation, social media integration, and CRM integration. But don’t count Mailerlite out just yet!

When it comes to email marketing, there is no one-size-fits-all solution. If you’re willing to cough up extra money per month for Mailchimp, it may be worth it. However, Mailerlite is known as a good alternative for small businesses on a budget. 

Is email marketing software right for your small business? 

If you’re set on an email marketing strategy, then try out Mailerlite or Mailchimp. However, we know a better way to reach clients: text campaigns! Text marketing has a higher open rate than emails. So you won’t get lost in your clients’ spam folders. Plus, you only pay for the texts you send. You’re not stuck with a monthly fee for thousands of emails that your business doesn’t need.

Whether you want to nurture leads, keep your class up to date on schedule changes, or announce promotions for your new digital product, you can automate all these communications via text with PocketSuite’s Smart Campaigns. 

The Bottom Line

Mailerlite and Mailchimp are go-to email marketing tools. But every small business is different, so make sure they’re pricing and features align with your business goals. If email marketing isn’t right for you, PockeSuite can set you up with automated text campaigns. PocketSuite is the all-in-one tool to grow your small business.