Texting has taken over the marketing world. These quick and effective messages can outperform email and social media messages. That’s why SMS marketing is a popular option for small business owners. But how much does text message marketing cost, and is it worth it?
In this article, we tell you everything you need to know about text message marketing for small businesses, including costs, benefits, and software.
What is text message marketing?
Text marketing is when businesses use SMS messages to reach their customers. You can send promotion announcements, discounts, or appointment updates via text message (SMS) to a targeted audience. It’s a powerful digital marketing technique with lots of benefits. Businesses often use a CRM platform like PocketSuite to create and send targeted text messages to their clients or leads.
All you need to get started is your client’s contact information and the right software to automate your text campaign. As a client-based business owner, you probably already have your client’s contact information stored in your phone. Don’t worry about being labeled as a spammer; most text marketing software gives your clients the option to opt out of text communications.
Once you have a client list, you can create text campaigns tailored to your list’s specific segments. For example, you may want to send promotional offers to new clients, exclusive discounts to repeat bookers, or event invitations to students enrolled in your class. Good software will automate most of this for you.
Text message marketing platforms, like PocketSuite, make it easy for businesses to manage campaigns. You can automate the campaign triggers and schedules, personalize the message with your client’s name or specific services, and track the performance of your campaigns.
How much does text message marketing cost on PocketSuite?
PocketSuite offers industry-low prices on our text marketing feature, Smart Campaigns. You can start an SMS campaign for $0.10 per text. Text marketing is very effective, so you’ll earn back that money tenfold.
Is text message marketing worth the cost?
Yes! Text message marketing is low-cost and highly effective for small businesses.
Text marketing is your best bet if you’re looking for new ways to reach and engage with your target audience. First off, text campaigns have especially high open and response rates. Unlike email marketing, text messages are usually opened and read within minutes of being received, so your promotions won’t get lost in a cluttered inbox. It’s a great option if you need to deliver time-sensitive messages, like for a flash sale or a limited-time deal.
Also, text message marketing makes it easy to reach clients wherever they are. For better or worse, people are constantly connected and always have their phones with them. This means you can reach clients while you’re both on the go and communicate in real-time.
Text campaigns are also targeted so your clients get personalized messages. You can create campaigns that speak directly to the needs and interests of your clients. This leads to higher engagement and conversion rates, as clients are more likely to respond to messages that are relevant to them.
Plus, text message marketing is cost-effective! Businesses can create and manage campaigns without breaking the bank with the right software platform. That’s why it’s an excellent option for small businesses on a tight budget. Text message marketing is a low-cost but powerful tool for businesses that want to connect with clients, boost engagements, and earn more money!
How does PocketSuite’s text message marketing feature work?
Smart Campaigns is PocketSuite’s text marketing feature. To get started, you can sign up for a 30-day free trial of PocketSuite. Then, simply add your clients and their phone numbers. You’ll be able to segment them into groups and send targeted campaigns.
For example, you can send rebooking reminders to clients from the past three months or product discounts to clients who bought a package. We have preset triggers ready for you in the app! Here are some of our most popular use cases:
- The “Respond to a missed call” smart campaign is a game-changer because when you miss a call from a potential client, the client will receive an INSTANT message from your business. You don’t have to go searching for another provider. It is like having an assistant that doesn’t let business fall through the cracks.
- Another one that we see great results from is our “Reach out to a past client” smart campaign. This one is great for providers that depend on repeat business. You don’t have to remember how long it has been since each client booked a session. You simply set it and forget it by indicating how long you want to go before the system reminds your clients that it is time to book another session.
- Finally, if you offer consultations OR have a form that a client needs to complete so you can evaluate whether or not to take the client on, the online leads feature PLUS “follow-up” Smart Campaign to chase those leads is a GOLD mine. It eliminates SO much time chasing leads that never come to fruition. It saves them GOBS of time. This is a must-have for dog trainers, or even businesses in the medical field, or those that work from home.
If you’re short on time, try out our exclusive White Glove Service, where one of our dedicated support professionals will set up your text campaign for you.
The Bottom Line
Text message marketing is a powerful tool for small business owners. You can run promotions, send appointment updates, and connect with new leads right on their phones. It’s a great way to grow your business for minimal cost.
PocketSuite is an all-in-one scheduling tool for small business owners. From booking to payments to SMS campaigns, we have everything you need to run a small business.
