Can Estheticians Use ChatGPT for Business?

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We know there’s more to running an esthetician business than facials and chemical peels. Someone has to write up sales promotions, draft invoices, and create contracts … ugh! 

You became an esthetician to connect with clients and master your craft, not spend your days glued to a computer screen.  What if there was a way to do all that busy work in just a few clicks?

Great News! Open AI’s brand new chatbot, ChatGPT, is here to help. 

Whether you’re drafting training manuals or stuck writing email copy, ChatGPT can save you time and money. 

Keep reading to learn how to use ChatGPT to make money for your esthetician business.

What is ChatGPT?

ChatGPT is a new chatbot that can answer complex questions in just a few seconds. It uses artificial intelligence (AI) to mimic human conversation. So, you feel like you’re talking to a friend instead of a computer. 

You can ask ChatGPT about anything, from upcoming Netflix releases to foreign politics. You’re sure to get a detailed response. And be prepared for follow-up questions!

It was created by OpenAI, a research company focusing on artificial intelligence. Some of their older tools, like DALL-E, use AI to make art. ChatGPT is the newest member of the family.

It’s expected to be a game-changer for search engines. And it’s gone viral! 

From investors looking to automate workflows to authors trying to drum up catchy titles, thousands of people are using this chatbot to make their lives easier. Who knows? Your friends might even use it to spruce up their dating profiles.

So, why not use ChatGPT to help with the most time-consuming (and beloved) part of your life? Your business!

Can you use ChatGPT for business?  

Yes! But remember, it’s best to treat ChatGPT as a jumping-off point. It’s simply a tool to help you tackle the ever-so-intimidating blank page. 

For example, you shouldn’t use it to write an entire blog post for your website. Google can penalize you for this. But, ChatGPT can get you started with a killer summary and some trusted references. 

Even Open AI admits they still have some kinks to work through. So, make sure you review all of its text or code with human eyes!

The good news is: You don’t have to be tech-savvy to get in on it. You’re probably already using AI for your esthetician business without knowing it. 

Do you respond to emails with Google’s autocomplete feature? Do you use a filter that removes spam from your blog comments? Perfect, you’ve used AI.

Now you can take advantage of ChatGPT’s benefits for your small business.

Is ChatGPT free?

ChatGPT is currently free! There’s no extra cost for you or your business. But, like all good things, there have been talks of introducing a paid model.  OpenAI has already sent out a waitlist for companies interested in a premium plan. It’s too soon to tell what this means for the free version. So, use it while you can! 

7 Ways To Use ChatGPT for Your Esthetician Business

It’s a powerful tool, but what can an esthetician do with it? We’ve got you covered. Here are seven creative ways to use ChatGPT to help run your business.

Customer Service  

A+ customer service is key to retaining esthetician clients. And ChatGPt has serious potential to boost your ratings.

It provides real-time responses, so your clients won’t have to wait hours for help. You can arm them with a personalized skincare routine in seconds, create in-depth guides about your services, or teach clients how to book you for an appointment in the PocketSuite app.

You can also use the bot to create surveys to gather information from your clients. That way, you can learn more about them, improve their experiences and boost your reputation. 

Email Marketing 

Are you tired of spending hours in your inbox? Have you always wanted to create a newsletter for your clients but just can’t find the time? You can also use ChatGPT to write emails.

It can draft templates for welcome emails, appointment reminders, and even new service announcements. 

ChatGPT works best when you’re super detailed. The same question, framed in another way, can have a very different response. So, make sure you have a solid creative direction in mind. 

And don’t forget to add your own personal touch to the emails. Clients love that.

Social Media 

It’s almost impossible to run an esthetician business without a solid online presence. ChatGPT can help you tackle the beasts i.e. Instagram, Pinterest, Facebook, and TikTok.

It can come up with memes, look for trending hashtags in your niche, switch the tone of your content to appeal to a specific audience, or even plan a content calendar. 

The best part: you’ll be able to create 10x the amount of content, which means more engagement and more clients!

Business Documentation

Forms and policies and contracts … oh my! ChatGPT can help with the most tedious part of running a business: Paperwork.

You can create consultation forms, keep track of client treatment records and write contracts for your spa before you upload them to PocketSuite.  Just make sure they’re reviewed by a professional.

These dense documents take a lot of time and research. Use ChatGPT to research best practices and legal requirements for your business documentation.


You’ll definitely want to use ChatGPT for marketing your esthetician business. With the ability to produce copy and video scripts, it may just be an advertiser’s dream. 

ChatGPT can’t generate images or videos for your ads. (OpenAI has other tools for this.) But, it can recommend complementary color schemes or point you in the direction of an A+ graphic designer.

Feel free to test it on different project sizes, whether you need a long-form pamphlet or tag lines for your esthetician business cards. 


Say Adios! to language barriers. You meet clients from all walks of life and want to reflect that in your business communications.

With ChatGPT, you can quickly produce invoices, sales promotions, and refund policies in your client’s native language, so nothing gets lost in translation.  

This means you have unlimited potential to expand your client base. After all, a good facial is universal.

Onboarding and Training 

ChatGPT can take the stress out of onboarding new clients and organizing your team.

Don’t worry. AI is not here to take your job or replace your employees. After all, a chatbot can’t deliver expert skin care for your clients. 

But, it can produce after-care guides for your clients and industry best practices for your team. This gives you and your team more time to focus on doing what you love.

How to use ChatGPT? 

It might be intimidating to dip your toes into AI at first. Luckily, ChatGPT is designed to be intuitive and user-friendly.  

There’s no need to hire an engineer or specialist. All you need is your computer. (And good timing: If there are too many people on the site, you won’t be able to log in.)

Follow these simple steps to get started: 

  1. Create an account on
  2. Read their warnings and limitations
  3. Start a new chat

And Voila!, you’re all set to create AI-powered content for your esthetician business.

Is it bad to use ChatGPT for business?

This all sounds great. What’s the catch?

There isn’t one, but ChatGPT is new. It’s still in the research review phase. So, there are some things you need to look out for if you plan to use it for your business.

ChatGPT won’t be 100% accurate or nuanced. And it won’t know much about events after 2021. It’s up to you to keep that info current.

You or an editor should proofread everything generated by the chatbot. You don’t want to risk looking like an amateur or worse … offending your clients. 

You should also think about the ethical issues of using ChatGPT for business. There are no laws against it … yet. But some people consider it to be plagiarism. Schools have even started to ban ChatGPT.  

And clients might get upset if they can tell AI is talking to them instead of a person. Besides, you want your business messaging to have your voice, so it’s recognizable to your audience. 

As we said, search engines penalize AI-generated content. Think twice before putting up AI-generated text on your blog. Make your edits, then use a free online service to see if your text passes the “human” check.

This is your business. It’s up to you. Just make sure you’re comfortable with how much the chatbot contributes.

The Bottom Line

You’re juggling every aspect of your esthetician business, from client relationships to marketing. OpenAI’s ChatGPT can help by eliminating some of the busy work.

ChatGPT can boost your customer service, kickstart your email strategy, and save you time on lengthy business documents.  

Just make sure you fact-check, proofread and edit everything generated by the AI. The finished product should be in your human voice. Then use the PocketSuite app to send personalized communications to your clients.