The Pet Business Growth Webinar Series is PocketSuite’s recurring live session for pet boarding, daycare, resort, grooming and training operators, held every other Wednesday. Every session draws on the 2026 Pet Boarding, Daycare, and Resort Industry Benchmarking Report, fielded across 457 pet-service business owners, so the strategies below are grounded in real industry data, not guesswork.
The series is hosted by Alyson Fisher, a multi-location pet resort owner who serves 200+ dogs daily. She’s been a management professional for 20 years and is a terrier fanatic. She’s joined by Abbie Missimo, PocketSuite’s Pet Business expert and self-proclaimed “crazy-dog lady.” Abbie spent 8+ years training sport dogs, 4 years in pet care software, and is a true believer in day trains and board & trains.
Missed a session or want to rewatch one? Every recording is below in order, alongside the full write-up for each.
In This Series
- Session 1: Business Growth Reports
- Session 2: Revenue Levers
- Session 3: Smart Intake Forms
- Session 4: Predictable Lead Flow
- Session 5: Booking Page Killers
- Session 6: Monetizing Add-Ons
- Session 7: 5-Star Journey
- Session 8: Reviews to Revenue
- Session 9: Occupancy Math
- Session 10: Capacity vs. Chaos
- Session 11: The Service Business Ecosystem
Session 1: Business Growth Reports
Webinar: 5 Questions Every Pet Boarding Owner Should Be Able to Answer in 60 Seconds (Can You?)
A walkthrough of the reports kennel and grooming owners should be checking every month, beyond just total revenue, to know if the business is actually healthy. Covers utilization rate, average ticket value, and client churn as the numbers that catch a slowdown before it becomes a crisis.
Read the full recap: 7 Essential Reports for Pet Business Growth
Session 2: Revenue Levers
Webinar: Pull the Right Lever: A Pet Business Growth Session
A practical guide to diagnosing what’s actually causing a growth plateau and choosing the right lever to pull — whether that’s a rate increase, added capacity, or a peak-season-versus-off-peak pricing adjustment — so owners stop guessing and start making one deliberate change at a time.
Read the full recap: Essential Revenue Levers for Pet Business Growth
Session 3: Smart Intake Forms
Webinar: From First Booking to Forever Client: How Intake Shapes the Pet Parent Relationship
Why a smart intake form does more than collect paperwork. This session shows how capturing the right details up front — temperament, vaccine records, and behavioral notes — leads to safer service delivery and opens the door to natural, well-timed upsells later in the relationship.
Read the full recap: Keeps Pet Parents Coming Back With a Smarter Intake
Session 4: Predictable Lead Flow
Webinar: The Evergreen Pipeline: How Pet Business Owners Are Finding New Clients Right Now
A session on building a steady, repeatable stream of new boarding, daycare, training, and grooming clients so growth doesn’t depend on who happens to be talking about the business that week. Covers Google Leads and Reviews, on-site contact forms, and automated follow-up that keeps new inquiries from slipping away before they book.
Read the full recap: Building Predictable Lead Flow for Your Pet Business
Session 5: Booking Page Killers
Webinar: From Click to Confirmed: Fixing the Leaks in Your Pet Boarding Booking Page
Where pet parents actually abandon a booking, and the specific fixes that close the gap. This session walks through the most common conversion killers on a booking page and how to remove friction between a pet parent clicking “Book Now” and a confirmed reservation.
Read the full recap: Why Pet Parents Abandon Booking
Session 6: Monetizing Add-Ons
Webinar: The Add-On Advantage: Fetch More Revenue From Every Booking!
A look at how the most successful pet businesses sell add-on services and enrichment extras — peanut butter Kongs, extra walks, bath upgrades — without it ever feeling like a pushy upsell. Draws on real pro strategies for presenting add-ons as a helpful convenience baked into the client relationship rather than a hard sell at checkout.
Read the full recap: The Add-On Pet Parents Actually Want
Session 7: 5-Star Journey
Webinar: Put 5-Star Pet Care On Autopilot
A map of the full pet parent journey from first click to repeat booking, with a focus on which automated touchpoints — post-stay report cards, webcam access, and appointment reminders — have the biggest impact on making clients feel cared for and coming back for more.
Read the full recap: Put Five-Star Pet Care on Autopilot
Session 8: Reviews to Revenue
Webinar: The Paw-sitive Review Pay Off!
How top pet businesses turn 5-star reviews into new kennel and grooming bookings. Covers when in the client journey to ask for a review, how to ask without it feeling awkward, and how to put those reviews to work driving new business.
Read the full recap: Get More 5-Star Reviews for Your Pet Business
Session 9: Occupancy Math
Webinar: No Ruff Days: Hitting the 60% Occupancy Mark!
A breakdown of what kennel utilization numbers actually mean for the bottom line, and how to think about pricing and promotions across high-demand days like holidays versus slower mid-week stretches — using real occupancy data from the Benchmarking Report instead of gut instinct to make capacity decisions.
Read the full recap: Maximize Your Pet Business Occupancy!
Session 10: Capacity vs. Chaos
Webinar: Scale Your Pack Without Burnout
How to grow staff and dog capacity without burning out the team or compromising safety. Covers building appointment buffers, setting staff-to-dog ratios, and using scheduling systems to enforce working hours and daily client caps automatically, so the business doesn’t have to rely on someone playing the bad guy.
Read the full recap: Scale Your Pet Business Without Burnout!
Session 11: The Service Business Ecosystem
Webinar: The Loyalty Loop: Build a Business Pets Never Outgrow!
A look at how a single entry point — like a first boarding stay or a behavior consultation — can grow into a full-service relationship spanning grooming, training, and board-and-train services. This session walks through what turns a first-time client into a dream client who keeps expanding into every service the business offers.
Read the full recap: Lock In Lifelong Clients With Your Pet Business!
Want hands-on help applying any of these to your business? Start your 30-day free trial.
