Welcome to the PocketSuite Mini Series on Glowing Success! In this series, Heidi Holley, beauty business coach, interviews standout PocketSuite beauty pros to uncover their journeys, strategies, and the heart behind their businesses.
In this episode of Glowing Success, Heidi sits down with Tara, owner of Poppin’ Skin Spa and the creator of Elevated Acne Care — a results-driven, medication-free approach to clearing acne. Tara shares how her own long battle with acne led her to niche down, become Face Reality certified, and build a thriving spa rooted in education, trust, and real transformation.
Listeners get an inside look at how Tara helps clients clear their skin in as little as three to six months through her signature Acne Boot Camp, combining in-studio treatments, personalized home care, and deep client education that empowers people to understand — not fight — their skin.
She also opens up about her journey from working at a restaurant during beauty school to becoming the first entrepreneur in her family, and how PocketSuite supports her growing business with seamless booking, saved messages, client communication, and retention-boosting systems.
Whether you’re an esthetician ready to niche down, build confidence in retail, or create long-term results without quick fixes, this episode is packed with mindset shifts, practical strategies, and inspiration to help you elevate both your business and your clients’ lives.
Listen
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Host
Heidi Holley is a licensed esthetician, certified massage therapist, and beauty business coach with over 20 years in the industry. After having owned her own spa for 14 years, she stepped away from the treatment room to found Sapphire Spa Coaching where she now helps solo estheticians get clear, confident, and booked. Connect with her on Instagram: @sapphirespa.coaching.
Guest
Tara Durnbaugh is the founder of Poppin Skin Spa in Raleigh, NC. She helps clients clear acne through education, customized treatments, and consistent home care. She’s been a PocketSuite Pro since 2021! Connect with her on Instagram:@poppinskinbytara
Transcript
Heidi
00:00:07.500 –> 00:00:11.800
Welcome to Glowing Success, my name is Heidi and I am your host.
Heidi
00:00:12.220 –> 00:00:14.360
This podcast is for beauty entrepreneurs.
Heidi
00:00:15.100 –> 00:00:20.000
Join me weekly as we dive into the beauty industry’s ins and outs from business strategies,
Heidi
00:00:20.400 –> 00:00:22.420
top-selling services, and taboo topics.
Heidi
00:00:22.700 –> 00:00:27.440
I will be interviewing industry leaders with empowering stories and game-changing insights.
Heidi
00:00:27.820 –> 00:00:30.600
Let’s illuminate your path to success together.
Heidi
00:00:31.060 –> 00:00:32.700
Let’s jump into this next episode.
Heidi
00:00:37.830 –> 00:00:40.590
Welcome to the PocketSuite mini-series.
Heidi
00:00:40.870 –> 00:00:45.950
This episode is brought to you by PocketSuite, the app helping independent beauty and wellness
Heidi
00:00:45.950 –> 00:00:49.910
professionals simplify their business and stay connected with clients.
Heidi
00:00:50.490 –> 00:00:53.710
Today we’re diving into Tara’s Elevated Acne Care.
Heidi
00:00:53.950 –> 00:00:57.510
It’s rooted in results and no medication needed.
Heidi
00:00:57.510 –> 00:01:00.310
So Tara, she’s the owner of Poppin’ Skin Spa.
Heidi
00:01:00.610 –> 00:01:05.990
She helps clients get real, lasting results and we’ll also chat about how PocketSuite
Heidi
00:01:05.990 –> 00:01:13.150
has supported her in growing her spa, her team, and creating a smooth client-first experience.
Heidi
00:01:13.530 –> 00:01:14.270
Welcome Tara.
Tara
00:01:15.130 –> 00:01:16.190
Thank you for having me.
Tara
00:01:16.250 –> 00:01:19.810
I’m so excited to be here and to chat with you guys today, so it’s gonna be great.
Heidi
00:01:20.210 –> 00:01:20.830
Me too.
Heidi
00:01:21.010 –> 00:01:27.130
I love this whole conversation because I personally have suffered from acne most of my adult life.
Heidi
00:01:27.130 –> 00:01:31.870
I got acne in like my mid-twenties and I still have issues to this day.
Heidi
00:01:31.970 –> 00:01:37.510
So I’m like, I’m kind of, even as an esthetician, I’m very curious of what your technique is
Heidi
00:01:37.510 –> 00:01:39.350
and how you have helped your clients.
Heidi
00:01:39.970 –> 00:01:45.210
But before we dive into all that, can you go into, you know, how you got into the beauty
Heidi
00:01:45.210 –> 00:01:48.030
world, how you got into acne and how you started your business?
Tara
00:01:48.930 –> 00:01:50.230
Yeah, so it’s crazy.
Tara
00:01:50.390 –> 00:01:54.030
I didn’t even know that I was going to be an esthetician, let alone a spa owner.
Tara
00:01:54.490 –> 00:01:57.750
I used to work at a hair salon in my city as like an assistant.
Tara
00:01:58.210 –> 00:02:00.810
And so I knew that my heart was in the beauty industry.
Tara
00:02:00.950 –> 00:02:03.190
I just didn’t know where that actually lied.
Tara
00:02:03.270 –> 00:02:09.509
Like I didn’t know if it was going to be, you know, in hair or skin or whatever it was going to be.
Tara
00:02:09.870 –> 00:02:13.270
But I knew that I loved working with women and I knew that I loved helping people feel loved and helping people feel confident.
Tara
00:02:15.630 –> 00:02:19.330
My boss at the time had actually said she would pay for my tuition to go to cosmetology school.
Tara
00:02:20.170 –> 00:02:22.790
Interesting as that sounded and so tempting.
Tara
00:02:22.790 –> 00:02:25.010
I knew that I didn’t want to do hair.
Tara
00:02:25.830 –> 00:02:29.810
So I asked her, I was like, Hey, what else is there in the beauty industry exactly?
Tara
00:02:29.870 –> 00:02:31.030
And that’s when she told me about aesthetics.
Tara
00:02:31.290 –> 00:02:34.050
So I ended up going to Mitchell’s Academy in Cary, North Carolina.
Tara
00:02:34.170 –> 00:02:37.630
And that was probably the best decision I could have made for my life.
Tara
00:02:38.310 –> 00:02:42.630
Because once I got into school, of course, you know, like they don’t teach you niche,
Tara
00:02:42.630 –> 00:02:44.110
they just teach you the basics.
Tara
00:02:44.250 –> 00:02:48.610
So once I got in, I knew that like this was for me, aesthetics was what I was destined to do.
Tara
00:02:49.130 –> 00:02:52.930
But I didn’t necessarily know that I would start a business out of it.
Tara
00:02:53.050 –> 00:02:57.970
I just knew that I was driven, I was passionate about skin, I was passionate about helping people like my previous career path idea was I wanted to be a psychiatrist or a therapist.
Tara
00:03:03.810 –> 00:03:07.030
So I knew that I love to talk to people, I knew that I love to connect with people on a one on one.
Tara
00:03:07.810 –> 00:03:10.870
But I had never owned a business before I was working at Domino’s Pizza while I was in beauty school.
Tara
00:03:11.530 –> 00:03:15.350
So I was just using that to fund what turned into Poppin Skin Spa.
Tara
00:03:15.350 –> 00:03:17.490
I started my business during COVID time.
Tara
00:03:18.130 –> 00:03:23.870
But it’s just come to find out I have a business bone in my body that I didn’t know was even possible because nobody in my family comes from I don’t come from a lot of entrepreneurs.
Tara
00:03:27.810 –> 00:03:29.990
I’m the first entrepreneur in my entire family.
Tara
00:03:30.450 –> 00:03:35.890
Yeah, after I opened up my business, I use my Instagram platform when I was in school to build my clientele.
Tara
00:03:37.450 –> 00:03:43.590
I had this much clientele, so small, and I ended up basically just promoting and self
Tara
00:03:43.590 –> 00:03:46.670
promoting and self promoting because my first suite was in a my salon suite.
Tara
00:03:47.230 –> 00:03:49.490
And it was a new construction salon suite.
Tara
00:03:50.030 –> 00:03:55.250
And with that being said, I think I had maybe like four to five months that I was able to kind of just gas the crowd up of like, hey, we’re coming soon.
Tara
00:03:59.990 –> 00:04:01.770
And that talk got around the town.
Tara
00:04:02.310 –> 00:04:08.430
And once it got out, I had moved suites within like a year and a half, maybe maybe less than that.
Tara
00:04:08.810 –> 00:04:13.570
I had moved to a new suite down the hall, because it was double the size and I was needing a bigger space for that client load that was coming.
Tara
00:04:16.990 –> 00:04:19.110
So I didn’t know I would start popping skin.
Tara
00:04:19.910 –> 00:04:23.390
I was literally in my room one day and I was like, what makes people feel confident?
Tara
00:04:23.990 –> 00:04:25.410
I’m going to be popping pimples all day.
Tara
00:04:25.530 –> 00:04:26.410
What’s something catchy?
Tara
00:04:26.670 –> 00:04:27.970
How can I like put this together?
Tara
00:04:28.150 –> 00:04:30.270
And that’s when popping skin was formed in a nutshell.
Heidi
00:04:30.950 –> 00:04:31.150
Wow.
Heidi
00:04:31.910 –> 00:04:33.050
I love it.
Heidi
00:04:33.210 –> 00:04:38.750
I love that you’re like, I, I posted online, I got people hyped up because I talk about
Heidi
00:04:38.750 –> 00:04:43.210
that often of people want to see the journey people want to be brought along people want to be in that messy middle, so to speak.
Heidi
00:04:45.810 –> 00:04:52.250
But I love how you were like, I basically just followed what was feeling right.
Heidi
00:04:52.590 –> 00:04:53.270
You know what I mean?
Heidi
00:04:53.290 –> 00:04:56.270
And like, you resonated with people in the connection piece.
Heidi
00:04:56.350 –> 00:05:00.650
I love that too, because that that is the service industry in a nutshell, right?
Heidi
00:05:00.690 –> 00:05:02.130
We want to connect with our clients.
Heidi
00:05:02.930 –> 00:05:06.390
How did you become known as the acne expert?
Heidi
00:05:06.610 –> 00:05:10.150
And what did what inspired you to focus on acne specifically?
Tara
00:05:10.730 –> 00:05:15.110
So just like you had said about struggling with acne, I literally have no makeup on right now because I take pride in like showing true skin, especially very acne prone.
Tara
00:05:21.790 –> 00:05:24.090
I had struggled with acne since I was about 15.
Tara
00:05:24.210 –> 00:05:27.670
I’ve been on and off birth control on and off medications on and off topicals that just never worked.
Tara
00:05:29.350 –> 00:05:31.870
Basically maybe two years into my career.
Tara
00:05:32.210 –> 00:05:35.030
I finally made the decision I was like, I’m going to niche down.
Tara
00:05:35.350 –> 00:05:39.510
I’m tired of I quickly got tired of the like, one stop shop.
Tara
00:05:39.510 –> 00:05:40.410
That wasn’t for me.
Tara
00:05:40.710 –> 00:05:42.670
I appealed to everybody.
Tara
00:05:42.910 –> 00:05:46.530
And that’s not always something that you want in the beauty industry.
Tara
00:05:47.250 –> 00:05:48.790
You want to find your target market.
Tara
00:05:48.910 –> 00:05:52.970
You want to find that audience that really you can connect with, that needs your services
Tara
00:05:52.970 –> 00:05:57.750
and they’re just not coming in for, you know, just say a quick, you know, they know that you do this, that and the third and then you start to appeal to too many people and it just gets blurry, right?
Tara
00:06:02.570 –> 00:06:09.490
So I niche down, I took my story and I use that as a really, really strong pressure
Tara
00:06:09.490 –> 00:06:14.090
point when it comes to why my business is different, why I’m different as an esthetician and spa owner.
Tara
00:06:14.990 –> 00:06:16.450
It was my own struggle with acne.
Tara
00:06:16.690 –> 00:06:22.790
I got face reality skincare certified as an acne expert with them when I was, like I said,
Tara
00:06:22.830 –> 00:06:27.210
two years in we’re going to be on year five in March of next year.
Tara
00:06:27.330 –> 00:06:29.690
So it’s been a while that I’ve used them and love them.
Tara
00:06:30.490 –> 00:06:35.330
And once I realized the results that I could get with that line and with the techniques
Tara
00:06:35.330 –> 00:06:38.870
that I was taught, I was able to like put my own spin on some protocols.
Tara
00:06:39.110 –> 00:06:43.770
I was able to do more research and just get like a deeper understanding and excitement
Tara
00:06:43.770 –> 00:06:47.630
and hunger for treating acne, especially because I saw so many of my clients before I was an acne expert.
Tara
00:06:49.410 –> 00:06:52.650
They were coming in and they were needing this care that I just wasn’t educated on them how to give.
Tara
00:06:53.410 –> 00:06:57.770
I wasn’t educated on how to give it to them would say that for the first year of my career,
Tara
00:06:57.770 –> 00:07:03.130
I just struggled to figure out like who I was in the industry and what I wanted people to
Tara
00:07:03.130 –> 00:07:09.270
know me by and how I wanted them to know me by incomes, like personal experience, incomes,
Tara
00:07:09.410 –> 00:07:14.410
clients needing help and incomes, passion to want to serve others in that way.
Tara
00:07:14.530 –> 00:07:20.350
And seeing people actually have a new sense of confidence whenever they leave the treatment
Tara
00:07:20.350 –> 00:07:23.590
room and they’re clear that just kept gassing me and boosting me up.
Tara
00:07:23.650 –> 00:07:24.850
It’s like, okay, I have to keep learning.
Tara
00:07:24.930 –> 00:07:29.550
I have to keep growing in this because this is my bread and butter and this is what’s
Tara
00:07:29.550 –> 00:07:31.010
going to take my business to the next level.
Tara
00:07:31.250 –> 00:07:32.250
It’s been a journey.
Heidi
00:07:32.250 –> 00:07:34.430
Yeah, it definitely has.
Heidi
00:07:34.990 –> 00:07:37.910
I think that journey is actually perfect.
Heidi
00:07:38.350 –> 00:07:44.370
I mean, it’s you’re taking it from a place of like, I dealt with this, I also I love
Heidi
00:07:44.370 –> 00:07:45.250
that you niche down.
Heidi
00:07:45.430 –> 00:07:52.250
I talk about this a lot with my coaching clients of like, eventually your industry experience,
Heidi
00:07:52.370 –> 00:07:55.930
eventually your career will niche you down because like exactly what you said, your passion
Heidi
00:07:55.930 –> 00:08:01.550
comes out, you know, kind of find, I don’t know, just a pathway that just feels like
Heidi
00:08:01.550 –> 00:08:02.350
it’s a good fit.
Heidi
00:08:02.530 –> 00:08:03.310
That’s amazing.
Heidi
00:08:03.490 –> 00:08:08.610
Thank you for sharing that, by the way, because I know like, having acne and speaking for
Heidi
00:08:08.610 –> 00:08:13.070
myself is like, it can be a little bit hard, especially as an esthetician, especially being
Heidi
00:08:13.070 –> 00:08:13.790
in the beauty industry.
Heidi
00:08:14.070 –> 00:08:18.290
So I think, you know, I always tell people like, be real and honest with your clients
Heidi
00:08:18.290 –> 00:08:19.110
about that as well.
Heidi
00:08:19.110 –> 00:08:23.330
Because when I have been real and honest with my clients about my acne journey, I actually
Heidi
00:08:23.330 –> 00:08:25.050
attracted a ton of clients that way.
Heidi
00:08:25.510 –> 00:08:28.390
And I wasn’t even meaning to, I was like more of a lash person, people.
Heidi
00:08:28.390 –> 00:08:34.610
But okay, so I want to know more, a little bit more about what you do, obviously, your
Heidi
00:08:34.610 –> 00:08:40.470
face reality, you know, acne expert, you’ve taken that course, which I hear amazing things
Heidi
00:08:40.470 –> 00:08:46.530
about what techniques or like, what things do you do to help your client through that
Heidi
00:08:46.530 –> 00:08:46.910
journey?
Heidi
00:08:46.910 –> 00:08:48.490
And through that acne journey?
Heidi
00:08:48.490 –> 00:08:51.370
Like what, what does it look like when a client comes to you?
Tara
00:08:51.490 –> 00:08:57.110
The thing that I take a lot of pride in is education, home care education, skincare knowledge.
Tara
00:08:57.110 –> 00:09:05.030
Like, I think if you continuously stay educated, and you truly put your best foot forward when
Tara
00:09:05.030 –> 00:09:09.570
it comes to knowing the ins and outs of like, the intricate details of why this can concern
Tara
00:09:09.570 –> 00:09:14.810
is happening in the first place, x, y, and z, that like, your results will not only speak
Tara
00:09:14.810 –> 00:09:21.770
for themselves, but just be 10 times more efficient 10 times more just beautiful, it’ll
Tara
00:09:21.770 –> 00:09:24.930
just be so much more easy to get the result that you’re looking for.
Tara
00:09:24.930 –> 00:09:28.050
When you know the whole ins and outs of the skin concern you’re treating.
Tara
00:09:28.230 –> 00:09:37.050
So I personally like to use obviously in person with my clients, any technique that can lower
Tara
00:09:37.050 –> 00:09:42.370
inflammation, I love using ice gloves, I love doing led, I love doing high frequency face
Tara
00:09:42.370 –> 00:09:47.070
reality has amazing peels that we use, I offer a treatment called acne boot camp.
Tara
00:09:47.470 –> 00:09:51.630
So acne boot camp is for the clients that are coming in on a bi weekly basis to get those
Tara
00:09:51.630 –> 00:09:58.850
certain enzymes and peels and they’re just significantly helpful to any type of acne
Tara
00:09:58.850 –> 00:10:03.490
closed comedones, open inflamed, non inflamed, it’s been a game changer.
Tara
00:10:03.770 –> 00:10:09.710
And then for the flip side, like when they go home, I make sure that they have a detailed
Tara
00:10:09.710 –> 00:10:14.370
list of like maybe food related things, obviously staying within scope, but just making sure
Tara
00:10:14.370 –> 00:10:18.490
that they know like acne triggering foods and making sure they know how stress correlates
Tara
00:10:18.490 –> 00:10:23.610
to triggering acne, and what hormones throw off certain oil glands and productions of
Tara
00:10:23.610 –> 00:10:26.950
oil like I’m just, I’m trying to give them as much knowledge and education as possible.
Tara
00:10:27.230 –> 00:10:29.010
So knowledge is power.
Tara
00:10:29.310 –> 00:10:35.830
And I like to really, really hone in on aftercare, why you’re on it, what it’s doing for your
Tara
00:10:35.830 –> 00:10:40.190
skin, and just keeping my clients knowledgeable and engaged in their clearing process.
Tara
00:10:40.390 –> 00:10:42.210
Because if they don’t enjoy it, they’re not going to do it.
Tara
00:10:42.250 –> 00:10:46.250
And I feel like on the clients that maybe I’ve in the past, like rush through their
Tara
00:10:46.250 –> 00:10:49.670
routine, and I’m just like, hey, this cleanser, this moisturizer, this sunscreen, they come
Tara
00:10:49.670 –> 00:10:50.970
back and I’m like, so how’s it going?
Tara
00:10:51.030 –> 00:10:52.410
They’re like, oh, I haven’t even opened it yet.
Tara
00:10:52.690 –> 00:10:58.330
But then I’ll talk to my clients now, once I’ve learned that education is king, then
Tara
00:10:58.330 –> 00:11:03.390
I’m able to like really slow down and explain all the intricate details of why are you using this?
Tara
00:11:04.010 –> 00:11:04.670
Why are you using that?
Tara
00:11:04.750 –> 00:11:07.470
Why is this topical different from one from the derm?
Tara
00:11:07.590 –> 00:11:10.990
Why is this topical, more gentle and effective x, y and z.
Tara
00:11:10.990 –> 00:11:17.110
So home care, I like to just use the technique of just in person, deeply exfoliating, but
Tara
00:11:17.110 –> 00:11:19.050
hydrating treatments, home care education.
Heidi
00:11:19.490 –> 00:11:20.550
Yeah, I love that.
Heidi
00:11:20.830 –> 00:11:26.890
And honestly, I love that you do like a boot camp, because it really puts it in their mind
Heidi
00:11:26.890 –> 00:11:31.230
that this is something that they’re going to follow, this is something that’s going
Heidi
00:11:31.230 –> 00:11:33.070
to get them to an end result, right?
Heidi
00:11:33.390 –> 00:11:36.350
Because people kind of think of boot camps, like similar to working out, right?
Heidi
00:11:36.350 –> 00:11:40.870
So it’s like, you know, we have to think of it like this is necessary to get those results.
Heidi
00:11:41.010 –> 00:11:45.370
And then once they’re on board with that mindset, they’re going to be more on board with like
Heidi
00:11:45.370 –> 00:11:49.970
home care, because they know for sure, that is going to help them with those results.
Heidi
00:11:50.070 –> 00:11:53.890
And I love that, because and I love that I feel like this and that you didn’t say this exactly.
Heidi
00:11:54.450 –> 00:12:00.210
But I feel like you’re when you’re talking to them and educating to them about the products,
Heidi
00:12:00.310 –> 00:12:04.890
like you’re almost making it seem like this is this is what we’re doing.
Heidi
00:12:04.890 –> 00:12:06.570
Like you have you know what I mean?
Heidi
00:12:06.610 –> 00:12:07.690
Like, yes, it’s a conversation.
Heidi
00:12:07.850 –> 00:12:08.810
It’s gentle conversation.
Heidi
00:12:08.810 –> 00:12:12.690
But you are like, hey, this is why this isn’t working for you.
Heidi
00:12:12.770 –> 00:12:14.090
But I have stuff that does.
Heidi
00:12:14.570 –> 00:12:18.730
So I love that too, because you know, I think a lot of times clients when they’re confused,
Heidi
00:12:18.830 –> 00:12:23.270
especially about their skin, they’re piecing together a lot of things and you’re making it simple.
Heidi
00:12:24.070 –> 00:12:24.670
You know what I mean?
Heidi
00:12:25.070 –> 00:12:31.190
So okay, so what have you found is the biggest misconception clients have about treating acne?
Tara
00:12:32.190 –> 00:12:37.070
So I think the biggest misconception that I have seen in the treatment room is like,
Tara
00:12:37.230 –> 00:12:41.670
well, there’s two that come to mind one, that clearing your skin naturally without medication
Tara
00:12:41.670 –> 00:12:47.730
is going to take longer than if you were to just go to the derm second, it would be like
Tara
00:12:47.730 –> 00:12:54.470
drying your skin out to its no end is going to help acne clear faster.
Tara
00:12:55.150 –> 00:12:58.410
So my clients, there is a common denominator with all of them.
Tara
00:12:58.590 –> 00:13:00.510
And it’s time like they want it now.
Tara
00:13:00.510 –> 00:13:01.490
They want it now.
Tara
00:13:01.570 –> 00:13:02.530
And I can’t blame them.
Tara
00:13:02.650 –> 00:13:04.990
We’re in a time where it’s like, everything is popcorn.
Tara
00:13:05.150 –> 00:13:09.150
It’s like, you get this, you get this, you get this so so quick, I have to bring them
Tara
00:13:09.150 –> 00:13:12.890
back down to earth sometimes and tell them like, hey, I love y’all, but it’s not gonna
Tara
00:13:12.890 –> 00:13:13.370
happen overnight.
Tara
00:13:13.470 –> 00:13:15.730
It’s not gonna happen in a week, it might not even happen in two.
Tara
00:13:16.110 –> 00:13:19.650
So at the end of the day, I think that those are the top two that I see.
Tara
00:13:19.890 –> 00:13:25.610
And it’s crazy because the same amount of time that you would have gone to get a very, very
Tara
00:13:25.610 –> 00:13:32.530
harsh topical or Accutane or any oral antibiotic for your acne, it could be taking double
Tara
00:13:32.530 –> 00:13:37.050
or triple or quadruple the time than if you were to just hone in on the areas of your
Tara
00:13:37.050 –> 00:13:41.810
life that could be going into overdrive your poor sleep schedule, your poor diet, blue
Tara
00:13:41.810 –> 00:13:45.210
light exposure before bed, there’s so many things that just play a role in like putting
Tara
00:13:45.210 –> 00:13:49.390
your body under so much stress, and your skin is the largest organ that’s going to expel
Tara
00:13:49.390 –> 00:13:50.450
those kind of things in your body.
Tara
00:13:50.450 –> 00:13:55.690
So when I tell my clients, I’m like, hey, you’re going to the derm, you’re seeing them
Tara
00:13:55.690 –> 00:14:00.750
for this acne that can be treated in a holistic manner, you’re going to have to get on a treatment
Tara
00:14:00.750 –> 00:14:05.290
protocol with them that’s going to take this if not the same amount of time longer than
Tara
00:14:05.290 –> 00:14:07.030
if you were to just really address the root problem.
Tara
00:14:07.230 –> 00:14:11.310
And I a lot of times I hate to say it, but I see clients come to me, failed attempts
Tara
00:14:11.310 –> 00:14:15.010
of Accutane, failed attempts of Doxycycline, failed attempts of Clinomycin, Tretinoin,
Tara
00:14:15.070 –> 00:14:15.870
all these things.
Tara
00:14:16.290 –> 00:14:20.330
We need to realize that since acne is a disorder of the pores, it’s an inherited disorder.
Tara
00:14:20.970 –> 00:14:26.950
It can’t be treated with cosmetics and I mean, drugs that are just going to honestly
Tara
00:14:26.950 –> 00:14:28.230
prolong the issue.
Tara
00:14:28.750 –> 00:14:33.630
So a lot of my clients are like, you know, I took Accutane four years ago, and I got
Tara
00:14:33.630 –> 00:14:35.270
clear in a year, is it going to take that long?
Tara
00:14:35.330 –> 00:14:40.050
I get my clients clear in three to six months, very much depending on if the client is compliant.
Tara
00:14:40.710 –> 00:14:44.650
Those are the top two misconceptions I see and drying out acne is like the oldest one
Tara
00:14:44.650 –> 00:14:44.990
in the book.
Tara
00:14:45.050 –> 00:14:47.390
They’re like, let me scrub my skin with three in one.
Tara
00:14:47.690 –> 00:14:51.510
Let me get the St. Ives scrub, like anything just to scrub it away.
Tara
00:14:51.630 –> 00:14:53.610
And it’s like, you can’t erase acne.
Tara
00:14:54.010 –> 00:14:54.970
Acne needs love.
Tara
00:14:55.290 –> 00:15:00.930
And that’s like a very staple in my business and in my mission really is like, fall back
Tara
00:15:00.930 –> 00:15:05.850
in love with the way that your skin looks no matter what and fall back in love with
Tara
00:15:05.850 –> 00:15:08.630
knowing that your skin and your body is here to protect you.
Tara
00:15:09.270 –> 00:15:12.650
Like I think a lot of clients think that acne is something to be ashamed of.
Tara
00:15:12.650 –> 00:15:17.390
And I always tell them, I’m like, people who don’t have acne, but may have some internal
Tara
00:15:17.390 –> 00:15:23.350
issues don’t have the same radar alert system that we have as acne prone individuals.
Tara
00:15:23.970 –> 00:15:28.510
And that radar alert system is your acne, and it’s telling you something’s wrong inside.
Tara
00:15:28.770 –> 00:15:33.290
Because I know plenty of people with flawless skin who have gut dysbiosis, high stress, anxiety,
Tara
00:15:33.710 –> 00:15:38.050
depression, all these things, and you’re not able to tell because there’s no outward symptoms.
Tara
00:15:38.050 –> 00:15:43.050
But then internally, there’s so many things going on in the acne prone body that it shows
Tara
00:15:43.050 –> 00:15:43.690
in our pores.
Tara
00:15:44.070 –> 00:15:45.890
And then it’s a whole thing.
Tara
00:15:46.030 –> 00:15:51.610
But I just feel like bringing clients, reeling them back in and having them understand that
Tara
00:15:51.610 –> 00:15:56.930
acne is not something to hate about yourself and to hate about, you know, the journey.
Tara
00:15:57.650 –> 00:16:02.090
And yes, it’s going to take time, as did anything, acne didn’t form overnight, so it’s not going
Tara
00:16:02.090 –> 00:16:02.810
to disappear overnight.
Tara
00:16:03.050 –> 00:16:04.230
It’s not going to get treated overnight.
Tara
00:16:04.250 –> 00:16:05.150
It takes time.
Tara
00:16:05.790 –> 00:16:06.890
But I see that so many times.
Tara
00:16:06.890 –> 00:16:07.950
Can I drive my acne out?
Tara
00:16:08.050 –> 00:16:09.630
Is this going to help drop my acne out?
Tara
00:16:10.050 –> 00:16:12.130
Or how long is it going to take?
Tara
00:16:12.190 –> 00:16:15.910
Because I can go to my derm and get cleared in, you know, six months to a year.
Tara
00:16:15.990 –> 00:16:19.730
But I’m like, I can get you significant results in three to six months.
Tara
00:16:19.870 –> 00:16:23.970
I can get you clear in six months, max, if you follow what I’m saying.
Tara
00:16:24.050 –> 00:16:26.330
But it’s going to take harder work than if you were to go to a derm.
Heidi
00:16:26.910 –> 00:16:27.150
Yeah.
Heidi
00:16:27.470 –> 00:16:29.190
And it’s going to be longer lasting.
Heidi
00:16:29.650 –> 00:16:33.950
That’s really the one thing that I kept on hearing was like, yes, we have all these quick
Heidi
00:16:33.950 –> 00:16:34.670
fixes out here.
Heidi
00:16:34.670 –> 00:16:38.970
I mean, I’ve even heard, which is horrible, but I’ve even heard people going to sun tanning beds.
Heidi
00:16:39.290 –> 00:16:41.910
They’re like, well, every time I go to the tanning, I’m like, no.
Heidi
00:16:42.290 –> 00:16:46.730
Or just, yeah, my, me, myself, I love that clean feeling because when you have issues
Heidi
00:16:46.730 –> 00:16:49.230
with acne, it’s, you know, usually oil production.
Heidi
00:16:49.570 –> 00:16:50.950
Sometimes we’ll go along with it.
Heidi
00:16:51.010 –> 00:16:52.730
And so we’re always looking for that clean feeling.
Heidi
00:16:52.750 –> 00:16:55.670
And then we resonate with the bacteria anyway.
Heidi
00:16:55.790 –> 00:16:59.830
So like, I feel you, but you healed something inside of us.
Heidi
00:16:59.830 –> 00:17:04.910
I’m sure you, you guys can, you know, maybe resonate with this.
Heidi
00:17:04.970 –> 00:17:10.150
But when you said, you know, just love your skin, love your body, how it is and go through
Heidi
00:17:10.150 –> 00:17:12.530
that transition and show up anyway.
Heidi
00:17:12.710 –> 00:17:15.810
Like I think there’s, there’s something really real and raw about that.
Heidi
00:17:15.810 –> 00:17:20.410
Like people need to be on that journey and then they’re going to get to the other side
Heidi
00:17:20.410 –> 00:17:22.050
and those results are going to be there.
Heidi
00:17:22.270 –> 00:17:27.410
Now one thing I hear a lot of times in the industry is people have a really hard time
Heidi
00:17:27.410 –> 00:17:30.050
putting their clients on to regimens, right?
Heidi
00:17:30.330 –> 00:17:34.130
So obviously if you have a first time client or even this is their second appointment, maybe
Heidi
00:17:34.130 –> 00:17:37.530
even third, sometimes people are hesitant to jump on board.
Heidi
00:17:37.710 –> 00:17:41.930
Now mind you, you, it’s all about what you’re talking about in your consultations.
Heidi
00:17:41.930 –> 00:17:44.710
It’s all about, you know, how you’re bringing them through that journey.
Heidi
00:17:44.830 –> 00:17:49.390
But if somebody is listening and let’s say they have those issues that they’re like,
Heidi
00:17:49.430 –> 00:17:53.830
you know what, I just have a really hard time with selling things or getting people to,
Heidi
00:17:54.050 –> 00:17:55.790
you know, go on to this regimen.
Heidi
00:17:56.310 –> 00:17:57.670
What would you say?
Heidi
00:17:57.890 –> 00:18:00.570
Like do you start just with one product with your clients?
Heidi
00:18:00.730 –> 00:18:03.110
Do you tell them there’s this trial kit?
Heidi
00:18:03.190 –> 00:18:04.750
Like how do you go about doing that?
Tara
00:18:05.530 –> 00:18:06.230
That’s a great question.
Tara
00:18:06.430 –> 00:18:08.890
So I, in the beginning was the same way.
Tara
00:18:09.010 –> 00:18:09.950
I was extremely nervous.
Tara
00:18:10.110 –> 00:18:16.310
I didn’t want to come off salesy and I knew that there, there’s something very taboo.
Tara
00:18:16.390 –> 00:18:22.070
I feel like that we don’t talk about in the industry of like, we have to profit and we
Tara
00:18:22.070 –> 00:18:27.510
have to make money as spot owners, but we’re making money off of somebody else’s insecurity
Tara
00:18:27.510 –> 00:18:30.190
or making money off of somebody else’s X, Y, and Z.
Tara
00:18:30.270 –> 00:18:34.230
And that’s why when I was just saying before, we turn that insecurity into something that
Tara
00:18:34.230 –> 00:18:38.090
to be proud of and not even being proud of, but just don’t be ashamed of.
Tara
00:18:38.490 –> 00:18:45.550
And so now as a spot owner who does pretty much sell more retail than I do services,
Tara
00:18:45.550 –> 00:18:48.870
it’s been a huge part of my business and growing.
Tara
00:18:49.010 –> 00:18:51.110
It’s been a huge part of my business while we’ve been growing.
Tara
00:18:51.650 –> 00:18:55.850
I tell my clients first and foremost, like I am the walking billboard for the business.
Tara
00:18:56.010 –> 00:19:01.070
So I tell my clients like, Hey, these are my results from using X, Y, and Z.
Tara
00:19:01.290 –> 00:19:07.310
So I tell them my experience and them seeing my skin transformation, they’re like, okay,
Tara
00:19:07.430 –> 00:19:08.090
I trust.
Tara
00:19:08.170 –> 00:19:09.110
It’s all about trust.
Tara
00:19:09.330 –> 00:19:10.470
It’s all about trust.
Tara
00:19:10.570 –> 00:19:14.590
And of course you want to close your sale, but when clients see the value in what you’re
Tara
00:19:14.590 –> 00:19:18.770
prescribing and they know why it works and that goes back to client education and knowledge
Tara
00:19:18.770 –> 00:19:22.850
and skincare knowledge, they’re much more likely to buy.
Tara
00:19:23.310 –> 00:19:26.530
And also getting a deeper understanding of like how your client buys, like, are they
Tara
00:19:26.530 –> 00:19:27.190
an emotional buyer?
Tara
00:19:27.270 –> 00:19:28.210
Are they a logical buyer?
Tara
00:19:29.210 –> 00:19:31.850
And catering to that and not taking advantage of that.
Tara
00:19:32.210 –> 00:19:34.970
I think that’s really important and ethical in industry to do.
Tara
00:19:35.350 –> 00:19:38.650
But I personally will give my clients two options.
Tara
00:19:38.890 –> 00:19:43.650
If the client comes in as pretty hesitant, I can tell they’re like, I’ve gone to esthetician before.
Tara
00:19:43.990 –> 00:19:45.710
They’ve messed up my skin completely.
Tara
00:19:45.970 –> 00:19:46.610
Don’t trust anybody.
Tara
00:19:46.610 –> 00:19:47.550
Who are you?
Tara
00:19:47.630 –> 00:19:48.350
And why should I trust you?
Tara
00:19:48.450 –> 00:19:48.810
Kind of thing.
Tara
00:19:49.090 –> 00:19:54.790
I use that appointment to give complete like open and honest conversation about what they’ve
Tara
00:19:54.790 –> 00:19:55.230
been through.
Tara
00:19:55.370 –> 00:19:56.070
I’m a great listener.
Tara
00:19:56.330 –> 00:20:03.010
I want to show them that I like care and that I appreciate them and that I want to help.
Tara
00:20:03.090 –> 00:20:07.570
When you’re your authentic self, it kind of just falls back into your lap with sales and
Tara
00:20:07.570 –> 00:20:10.010
with how to prescribe certain things, right?
Tara
00:20:10.130 –> 00:20:12.590
So throughout the appointment, I’m giving education.
Tara
00:20:12.830 –> 00:20:15.310
And then at the end, let’s say they still feel a little bit hesitant.
Tara
00:20:15.310 –> 00:20:19.050
I always say like, let’s just start off with a basic three-step routine, your cleanser,
Tara
00:20:19.110 –> 00:20:20.030
your moisturizer, and your sunscreen.
Tara
00:20:20.410 –> 00:20:21.990
And I tell them the importance of all three.
Tara
00:20:22.450 –> 00:20:25.650
If the client is like, Hey, I don’t care what the price is.
Tara
00:20:25.710 –> 00:20:26.270
Take my card.
Tara
00:20:26.350 –> 00:20:27.330
I have money to spend.
Tara
00:20:27.510 –> 00:20:29.470
Then I’m like, okay, so let’s start with this.
Tara
00:20:29.510 –> 00:20:32.930
We’re going to start with a cleanser, a toner, a treatment serum, a moisturizer, and a sunscreen.
Tara
00:20:33.070 –> 00:20:37.790
If we need to add in any other extra funsies, masks, whatever, then we’ll do that.
Tara
00:20:38.030 –> 00:20:42.750
For the average person that I would say that is like nervous to sell or nervous to come
Tara
00:20:42.750 –> 00:20:47.530
across salesy, be yourself, make sure that you have your own case studies with a view
Tara
00:20:47.530 –> 00:20:51.410
of models, friends, families, yourself, that you’ve already used the products and that
Tara
00:20:51.410 –> 00:20:55.830
you personally touched them, felt them, smelt them, know all the texture and you know everything
Tara
00:20:55.830 –> 00:20:56.330
about them.
Tara
00:20:56.410 –> 00:20:58.970
So you feel more confident selling them.
Tara
00:20:59.190 –> 00:21:03.290
It’ll be a lot easier not to come off in like a salesy, Hey, you need this.
Tara
00:21:03.310 –> 00:21:03.830
Hey, you need this.
Tara
00:21:03.870 –> 00:21:04.570
Hey, you need this.
Tara
00:21:04.850 –> 00:21:07.730
Because now when I’m prescribing things and I’m like, Hey, you actually need this.
Tara
00:21:07.770 –> 00:21:08.410
You actually need this.
Tara
00:21:08.450 –> 00:21:09.150
And you actually need this.
Tara
00:21:09.150 –> 00:21:13.310
Whether it’s seven products or two, I feel confident in saying that and the client is
Tara
00:21:13.310 –> 00:21:18.070
more receptive and is able to actually make a confident purchase and is excited to go
Tara
00:21:18.070 –> 00:21:18.650
home and use it.
Heidi
00:21:19.270 –> 00:21:19.950
Yeah, I agree.
Heidi
00:21:20.410 –> 00:21:23.390
And that’s why consultations are so important too, right?
Heidi
00:21:23.470 –> 00:21:28.330
We start that conversation, we start them, we get them excited about that connection
Heidi
00:21:28.330 –> 00:21:30.930
and you really resonate with that connection first.
Heidi
00:21:31.230 –> 00:21:32.170
But I love this.
Heidi
00:21:32.230 –> 00:21:33.930
It’s coming from an authentic place.
Heidi
00:21:34.030 –> 00:21:38.370
It’s coming from a place of, you know, those people are already there for a reason, right?
Heidi
00:21:38.370 –> 00:21:43.810
So generally speaking, especially if you’re marketing yourself as like an acne expert,
Heidi
00:21:44.530 –> 00:21:48.610
you know, these people are probably attracted to that because they want results, right?
Heidi
00:21:48.670 –> 00:21:52.550
So that’s where a little fact finding can go into hand.
Heidi
00:21:52.650 –> 00:21:57.230
But that’s also why going into your niche people work so well.
Heidi
00:21:57.690 –> 00:22:03.030
Now, obviously when it comes to acne and just, you know, care in general, we have to stay
Heidi
00:22:03.030 –> 00:22:04.450
in tune with our clients.
Heidi
00:22:04.550 –> 00:22:05.970
We have to stay in touch with our clients.
Heidi
00:22:05.970 –> 00:22:09.490
Let’s shift gears a little bit and kind of talk a little bit more about business stuff
Heidi
00:22:09.490 –> 00:22:10.870
and client communication.
Heidi
00:22:11.430 –> 00:22:14.450
How did you first hear about PocketSuite?
Tara
00:22:14.830 –> 00:22:18.910
So I was on the hunt to find the best platform for my clients.
Tara
00:22:19.330 –> 00:22:21.490
I think that client experience is extremely important.
Tara
00:22:21.590 –> 00:22:26.130
I think that like making the transition from going on the website, finding the service,
Tara
00:22:26.390 –> 00:22:31.670
checking out, adding add-ons should be completely simple and like a no brainer, very easy to do.
Tara
00:22:32.170 –> 00:22:33.450
I can’t stand going on a website.
Tara
00:22:33.450 –> 00:22:36.850
It doesn’t matter where I’m at, what I’m shopping for, and there’s just too many things too.
Tara
00:22:36.970 –> 00:22:37.630
It’s too much.
Tara
00:22:37.750 –> 00:22:38.370
It’s too much.
Tara
00:22:38.450 –> 00:22:38.990
It’s overwhelming.
Tara
00:22:39.250 –> 00:22:44.450
So I was on the hunt, but I came across PocketSuite and I was attracted to how they had an esthetician
Tara
00:22:44.450 –> 00:22:48.070
version and they had an esthetician platform specifically for estheticians.
Tara
00:22:48.310 –> 00:22:50.190
And I’d never seen a platform like that.
Tara
00:22:50.450 –> 00:22:54.570
And I was like so appreciative of that because I just felt already seen and heard.
Tara
00:22:54.630 –> 00:22:57.750
And I think I had a meeting with two of the team members from PocketSuite.
Tara
00:22:58.190 –> 00:23:02.670
I was just blown away with like, my questions got answered extremely fast.
Tara
00:23:02.670 –> 00:23:04.630
The customer service was out of this world.
Tara
00:23:05.190 –> 00:23:06.190
I’m an easy sale.
Tara
00:23:06.430 –> 00:23:08.290
If anybody who knows me, all my clients know this.
Tara
00:23:08.690 –> 00:23:09.710
My friends and family know this.
Tara
00:23:09.770 –> 00:23:10.370
Now you do.
Tara
00:23:10.570 –> 00:23:11.590
I’m an easy sell.
Tara
00:23:11.870 –> 00:23:16.550
But that alone is like what set it off for me because I just, I love customer service.
Tara
00:23:16.650 –> 00:23:17.650
I love when I’m treated well.
Tara
00:23:18.070 –> 00:23:23.290
I loved that there was like so many options in the esthetician like portal and like desktop
Tara
00:23:23.290 –> 00:23:24.090
version, everything.
Tara
00:23:24.230 –> 00:23:25.270
It was just, it was awesome.
Tara
00:23:25.610 –> 00:23:26.770
And my clients loved it.
Tara
00:23:26.810 –> 00:23:30.450
I love how it’s downloadable for them to communicate with me.
Tara
00:23:30.470 –> 00:23:32.390
I don’t have to use like my own personal cell.
Tara
00:23:32.390 –> 00:23:34.050
It was amazing.
Tara
00:23:34.270 –> 00:23:37.430
I don’t recall exactly how I found them, but I’m just so glad that I did.
Heidi
00:23:37.950 –> 00:23:38.610
I love it.
Heidi
00:23:39.310 –> 00:23:43.450
I mean, I hear this so much too of how their customer service is amazing.
Heidi
00:23:43.990 –> 00:23:48.130
And I will say like when you’re trying something new, especially when it comes to the organization
Heidi
00:23:48.130 –> 00:23:53.450
or your clients, it’s really vital that we have somebody that helps us along.
Heidi
00:23:53.570 –> 00:23:59.170
It’s really vital that that company that we’re hopefully trusting in is going to help us
Heidi
00:23:59.170 –> 00:24:02.630
and guide us because like, you know, being a business owner or also just being a service
Heidi
00:24:02.630 –> 00:24:04.470
provider can be a little bit lonely, right?
Heidi
00:24:04.570 –> 00:24:07.590
Like we’re trying to figure all these things out by ourselves generally.
Heidi
00:24:07.810 –> 00:24:09.990
And so that is so helpful.
Heidi
00:24:09.990 –> 00:24:14.570
Or if something does and, you know, happen to go wrong or if something is a little too
Heidi
00:24:14.570 –> 00:24:20.410
confusing or whatever, that customer service journey, so, so important for the business side.
Heidi
00:24:20.990 –> 00:24:25.550
And I hear a lot about where the client experience is really, you know, seamless.
Heidi
00:24:25.550 –> 00:24:29.830
Like they don’t notice anything that’s out of the ordinary for what they’re interacting
Heidi
00:24:29.830 –> 00:24:31.490
with other apps and things like that.
Heidi
00:24:31.830 –> 00:24:36.590
Have you noticed, so because it’s so easy for your clients, have you noticed there’s
Heidi
00:24:36.590 –> 00:24:42.190
a huge impact on your client retention or your growth after you started using PocketSuite?
Tara
00:24:43.070 –> 00:24:43.690
A hundred percent.
Tara
00:24:43.930 –> 00:24:49.110
So I have noticed that like, especially through saved messages, a few favorite features on
Tara
00:24:49.110 –> 00:24:49.790
PocketSuite
Tara
00:24:49.790 –> 00:24:56.230
One of them being saved messages, since I’m able to like, so quickly send out, you know,
Tara
00:24:56.430 –> 00:25:00.990
thank yous or before your appointment, don’t forget this or welcome to the team kind of thing.
Tara
00:25:02.330 –> 00:25:03.470
Clients love that.
Tara
00:25:03.570 –> 00:25:07.270
It feels very personalized because I make it personalized and PocketSuite allows me
Tara
00:25:07.270 –> 00:25:07.770
to do that.
Tara
00:25:08.050 –> 00:25:13.010
And I’ve noticed that like a higher retention rate using PocketSuite than any past platforms.
Tara
00:25:13.070 –> 00:25:14.930
And I’ve only used one when I first started.
Tara
00:25:15.230 –> 00:25:19.770
I will just say that like, it’s been a significant and obvious, I love the reports on there as well.
Tara
00:25:20.070 –> 00:25:24.150
I’m able to see just like how my growth is over the years, but I’ve just been able to
Tara
00:25:24.150 –> 00:25:28.130
tell that like people, you can see when your clients are downloading the app as well.
Tara
00:25:28.570 –> 00:25:30.150
You can see when clients are interacting.
Tara
00:25:31.130 –> 00:25:34.870
I haven’t used this option yet, this feature, but I know there’s like a live chat as well.
Tara
00:25:34.970 –> 00:25:36.370
So you can see when they actually are chatting.
Tara
00:25:36.710 –> 00:25:40.950
I just use a regular chat for now, but I just, I know that my clients are loving it because
Tara
00:25:40.950 –> 00:25:41.570
they keep booking.
Tara
00:25:41.750 –> 00:25:44.230
I know that my clients are loving the business because they keep booking and they’re loving me.
Tara
00:25:44.530 –> 00:25:49.470
But all in all, like if it wasn’t easy, they’d be coming in my DMs asking me, Hey, how do
Tara
00:25:49.470 –> 00:25:49.850
I book?
Tara
00:25:50.150 –> 00:25:50.970
Hey, can I book?
Tara
00:25:51.250 –> 00:25:52.570
Can you book me manually?
Tara
00:25:52.830 –> 00:25:56.070
And nobody asked that because PocketSuite just makes it that simple.
Tara
00:25:56.370 –> 00:26:00.170
But saved messages have like saved my life when it comes to just like customer care,
Tara
00:26:00.310 –> 00:26:04.490
customer service in general, especially because I’m like back to back in the treatment room
Tara
00:26:04.490 –> 00:26:06.470
and don’t have all the time in the world to answer.
Tara
00:26:06.990 –> 00:26:11.910
But if I make pre-saved messages that are customized to whatever I want to say to the
Tara
00:26:11.910 –> 00:26:14.170
client, it just, it makes them feel cared for.
Tara
00:26:14.170 –> 00:26:17.410
And I think they can appreciate that and it just keeps them coming back.
Heidi
00:26:18.070 –> 00:26:18.230
Yeah.
Heidi
00:26:18.490 –> 00:26:21.470
And it really is like that extra care.
Heidi
00:26:21.550 –> 00:26:26.050
Like you said, like it’s, it’s like that leverage of care that maybe they’re not getting in
Heidi
00:26:26.050 –> 00:26:28.010
any other business that they interact in.
Heidi
00:26:28.170 –> 00:26:29.290
And, and I love that.
Heidi
00:26:29.350 –> 00:26:30.510
And I love that you can save them.
Heidi
00:26:30.590 –> 00:26:33.590
And from what I understand, you can also schedule that, right?
Heidi
00:26:33.610 –> 00:26:38.810
Like you can have it happen at certain times or after their appointment or before they
Heidi
00:26:38.810 –> 00:26:39.530
come in even.
Heidi
00:26:39.890 –> 00:26:40.450
I love this.
Heidi
00:26:40.450 –> 00:26:44.290
Your favorite feature is the scheduled messages.
Tara
00:26:45.150 –> 00:26:47.630
My favorite would have to be package deals.
Tara
00:26:48.070 –> 00:26:48.790
Well, yeah.
Tara
00:26:49.670 –> 00:26:53.490
So package deals first, followed by saved messages.
Tara
00:26:54.210 –> 00:26:55.430
Why package deals first?
Tara
00:26:55.570 –> 00:26:59.770
I have just recently brought on microneedling services, perfect derma peels, things like that.
Tara
00:26:59.970 –> 00:27:02.230
Things that are more results driven that need a package.
Tara
00:27:02.570 –> 00:27:04.910
I always tell my clients like one treatment is a treat.
Tara
00:27:05.210 –> 00:27:06.150
Six is a treatment.
Tara
00:27:06.150 –> 00:27:14.330
So with that being said, using their package deals, it just creates such a seamless and
Tara
00:27:14.330 –> 00:27:22.750
inviting way for clients to like get those treatments pay for upfront and successfully
Tara
00:27:22.750 –> 00:27:24.550
just come in and don’t have to worry about anything.
Tara
00:27:25.030 –> 00:27:27.330
And it brings in revenue for my business.
Tara
00:27:27.330 –> 00:27:31.550
It helps with client retention as well, because now clients know that they, they have something
Tara
00:27:31.550 –> 00:27:32.090
booked out.
Tara
00:27:32.250 –> 00:27:33.430
You bought six packages.
Tara
00:27:33.430 –> 00:27:34.810
That’s going to last you six months.
Tara
00:27:34.810 –> 00:27:36.530
You’re going to need to come in every month.
Tara
00:27:36.670 –> 00:27:37.890
So it helps with retention.
Tara
00:27:37.890 –> 00:27:40.650
It helps with revenue and it helps with client consistency.
Heidi
00:27:41.210 –> 00:27:41.310
Yeah.
Heidi
00:27:41.490 –> 00:27:44.610
And we are bringing them on a journey, especially when it comes to acne.
Tara
00:27:44.610 –> 00:27:44.930
Right.
Heidi
00:27:45.090 –> 00:27:46.190
So I love that.
Heidi
00:27:46.330 –> 00:27:47.070
And it’s easy.
Heidi
00:27:47.150 –> 00:27:48.270
They don’t have to think about it.
Heidi
00:27:48.290 –> 00:27:49.850
Like it’s already just going to be taken out.
Heidi
00:27:49.970 –> 00:27:51.330
It’s already going to be scheduled.
Heidi
00:27:51.410 –> 00:27:54.690
Hopefully before they leave, like there’s all, oh, I love that too.
Heidi
00:27:54.990 –> 00:28:02.310
Now, what would you suggest or what advice would you give to a new spa owner that wants
Heidi
00:28:02.310 –> 00:28:03.330
to focus on acne?
Tara
00:28:03.330 –> 00:28:07.470
If there was a new spa owner that came my way and said that I want to focus on acne,
Tara
00:28:07.610 –> 00:28:10.850
I would first say, do all the research that you possibly can on acne and the acne lines on the market. And I mean even going down to like drugstore brands.
Tara
00:00:05.640 –> 00:00:11.020
because I know you’re gonna get a lot of pushback being an acne expert on well this CeraVe treatment
Tara
00:00:11.020 –> 00:00:15.620
or this so-and-so treatment from Walmart is five dollars and you’re trying to sell me something
Tara
00:00:15.620 –> 00:00:22.380
for 30. So why should I buy with you? I think that like I said knowledge is king, education is king,
Tara
00:00:22.380 –> 00:00:27.200
and it’s going to not only prove to yourself that you are who you say you are when it comes
Tara
00:00:27.200 –> 00:00:31.980
to being an acne expert but it’s also going to show your clients that you know your stuff,
Tara
00:00:32.320 –> 00:00:37.100
you’re knowledgeable and trustworthy, and the wisdom that you carry through the aesthetics
Tara
00:00:37.100 –> 00:00:42.440
industry and through being an acne expert is going to be different, it’s going to differ than TikTok
Tara
00:00:42.440 –> 00:00:46.960
giving you a recommendation on which CeraVe treatment is the best. And I feel like I would
Tara
00:00:46.960 –> 00:00:54.100
do all the research you can, give yourself grace, find a brand or a skincare course to partner up
Tara
00:00:54.100 –> 00:01:01.760
and team up with and learn from, get a mentor, get a mentor, get a mentor. Because I’m telling you
Tara
00:01:01.760 –> 00:01:09.100
it’s lonely out here like you said, it’s tough. I had been solo for four years, I brought on my first
Tara
00:01:09.100 –> 00:01:15.140
hire last year sometime, I brought on my first personal assistant and then following towards
Tara
00:01:15.140 –> 00:01:19.340
the beginning of this year I brought on my first esthetician. So we’re a small but mighty team
Tara
00:01:19.340 –> 00:01:26.160
and before I was completely alone and even though I am the the leader and the head of the business
Tara
00:01:26.160 –> 00:01:31.080
like I still need someone to turn to and I still need someone to look up to. And so finding community
Tara
00:01:31.080 –> 00:01:36.400
also within the acne like community, there are plenty of Facebook groups to join and to learn
Tara
00:01:36.400 –> 00:01:42.020
from. I would just do all the research that you possibly can and give yourself time to grow and
Tara
00:01:42.020 –> 00:01:46.340
give yourself time to make mistakes. Of course you don’t want to be making mistakes on paying clients
Tara
00:01:46.340 –> 00:01:52.100
that’s why like models are great, like people, friends and family are great. People are very
Tara
00:01:52.100 –> 00:01:55.120
very gracious when they know you’re first starting out and you’re trying to get your case studies up
Tara
00:01:55.120 –> 00:01:59.340
and you’re trying to learn how to clear acne because it’s not something you can just close
Tara
00:01:59.340 –> 00:02:03.580
your eyes and do until you get to that point where you can close your eyes and really do it and you
Tara
00:02:03.580 –> 00:02:07.280
know your stuff like the back of your palm. So it’s like it’s just going to take time and give yourself grace through that.
Heidi
00:02:07.280 –> 00:02:12.320
Yeah I agree and honestly that’s why I became a business coach
Heidi
00:02:12.320 –> 00:02:16.460
because after growing my own spa and then I’ve had a business coach the whole time like
Heidi
00:02:16.460 –> 00:02:22.640
I grew exponentially or even a mentor like you have to bounce those ideas off people and you
Heidi
00:02:22.640 –> 00:02:27.540
have to be able to you know I don’t know not feel like you have to make every decision by yourself
Heidi
00:02:27.540 –> 00:02:33.760
and I totally agree with like knowledge of getting you know even the drugstore brands because you’re
Heidi
00:02:33.760 –> 00:02:37.260
going to have a lot of your clients coming to you that are coming from those brands as well so
Heidi
00:02:37.260 –> 00:02:46.860
I love it. Okay so we are embarking on the new year right and so what is new and exciting at
Heidi
00:02:46.860 –> 00:02:51.740
Poppin Skin Spa?
Tara
00:02:51.740 –> 00:02:59.360
Two things that jump right at me that I want to throw to you guys that’s coming
for 2026 at Poppin Skin Spa. First and foremost we may be late but we’re right on time. We are
Tara
00:02:59.360 –> 00:03:04.240
dropping like our first like subscription slash membership program so clients can come in on like
Tara
00:03:04.240 –> 00:03:09.600
monthly membership pay a certain fee and then come in and just enjoy all these perks and I’m
Tara
00:03:09.600 –> 00:03:15.260
hoping that this creates a VIP feel because I I’m always wanting to elevate the client experience and
Tara
00:03:15.260 –> 00:03:19.400
I feel like I want to take it to the next level with memberships and then this is like top secret
Tara
00:03:19.400 –> 00:03:23.660
stuff so I’m glad that I’m here today to share this but I’m actually working to get my IHP
Tara
00:03:23.660 –> 00:03:27.620
certification so that stands for integrative health practitioner and that’s just going to
Tara
00:03:27.620 –> 00:03:33.400
take it up to the whole next level when it comes to like nutrition and health and wellness and
Tara
00:03:33.400 –> 00:03:41.440
just overall figuring out how really does the internal and the external work together and how
Tara
00:03:41.440 –> 00:03:48.360
does it how does acne play a role in internal and external health me taking this step to further my
Tara
00:03:48.360 –> 00:03:54.280
education in like holistic health and wellness in general is the closest thing that I can get to
Tara
00:03:54.280 –> 00:03:59.240
nutrition doctor stuff but without being a doctor because we’re not a doctor I’m not here to to
Tara
00:03:59.240 –> 00:04:05.160
diagnose I’m just here to treat concerns and my main concern being acne for me and my clients
Tara
00:04:05.700 –> 00:04:10.800
and figure out like what what correlation that plays in because there’s so much to know about
Tara
00:04:10.800 –> 00:04:16.120
acne and I feel like I have done what I can with my aesthetics license and I feel like it’s time to
Tara
00:04:16.120 –> 00:04:20.120
get a new training under my belt new certificate and who knows there might be new licenses in the
Tara
00:04:20.120 –> 00:04:25.760
future but I definitely at this time like I’m doing what I can to pass this course and to be an integrative health practitioner
Heidi
00:04:25.760 –> 00:04:30.300
That’s exciting and you know your clients are going to
Heidi
00:04:30.300 –> 00:04:35.160
appreciate that because they you’re going to turn into more of a one-stop shop right like
Heidi
00:04:35.160 –> 00:04:40.460
they’re not going to have to necessarily reach out to another professional for that so oh my gosh
Heidi
00:04:40.460 –> 00:04:47.600
that’s so exciting congrats on that okay so you have so many cool things and you’ve given so much
Heidi
00:04:47.600 –> 00:04:53.300
great knowledge if people are wanting to connect with you where can they find you?
Tara
00:04:53.300 –> 00:05:00.480
So I have a few platforms on tiktok and instagram it’s poppin skin by tara we have a like our team page it’s
Tara
00:05:00.480 –> 00:05:06.220
poppin skin spa on instagram and then if you guys ever want to just learn more about us learn more
Tara
00:05:06.220 –> 00:05:12.380
about my story learn more about the team or shop our skincare products then it’s www.poppinskinspa.com
Heidi
00:05:12.380 –> 00:05:17.140
and of course all of those will be in the show notes so all you have to do is just go down to the
Heidi
00:05:17.140 –> 00:05:22.180
show notes and click on it and it’ll take you right there well thank you tara for sharing your story
Heidi
00:05:22.180 –> 00:05:27.460
and sharing about how pocket suite has enhanced your business.
Tara
00:05:27.460 –> 00:05:32.760
Thank you so much for having me it’s been amazing I am just wishing everybody out there a happy holiday and making sure that you
Tara
00:05:32.760 –> 00:05:38.260
like I said give yourself grace in this industry and just keep just keep rocking because it’s
Tara
00:05:38.260 –> 00:05:43.380
it’s literally the best industry personally maybe we’re biased but to be a part of and I feel super
Tara
00:05:43.380 –> 00:05:49.480
honored that god has allowed me to meet and connect with so many like-minded acne experts
Tara
00:05:49.480 –> 00:05:53.980
and even besides that spa owners and estheticians and just beauty professionals in general it’s been
Tara
00:05:53.980 –> 00:06:00.020
amazing thanks for having me Heidi.
Heidi
00:06:00.020 –> 00:06:05.020
thank you, I agree, and thank you for listening. to learn more about how pocketsuite we can help you streamline your business check out the link in the show notes
Heidi
00:06:06.020 –> 00:06:12.000
I hope you enjoyed today’s episode if you did I’d love for you to leave a review it really helps
Heidi
00:06:12.000 –> 00:06:17.500
more people find the show and if you know someone who’d also enjoy it share it with them or tag me
Heidi
00:06:17.500 –> 00:06:22.600
on instagram so I can thank you new episodes come out every week so be sure to subscribe
Heidi
00:06:22.600 –> 00:06:25.320
so you never miss one see you next time
