Will you try these Esthetician Business Trends in 2024?

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The beauty industry waits for no one! As an esthetician, you can take steps to keep up with the ever-changing demands of clients.  Even if you’ve been a skincare professional for years, it’s good to keep your clients happy with fresh offers. Your competition is sure to stay up to date with changes in the industry. So, you should too!

We put together a must-read list of esthetician industry trends for 2024.

#1 Biodegradable Beauty Products

Sustainability is becoming the standard across all industries. Clients even want to see it in their skincare products. Traditional skin care products contain ingredients and use packaging that can create harmful waste. Luckily, there’s a solution: biodegradable beauty products. These products are made with natural, eco-friendly materials that prevent waste.

As an esthetician, you can use biodegradable skin care products during your clients’ sessions and even sell them to clients in your online store. Your environmentally conscious clients will appreciate the effort. Plus, you get to build a brand that helps the environment! It’s a win-win.

#2 Medical grade skincare

Medical-grade skincare products have more active ingredients than products you can buy over the counter. They’re designed specifically for licensed professionals, such as dermatologists or estheticians, to treat tough skin problems like acne, hyperpigmentation, and aging.

Some estheticians stick to OTC products for their clients (which is totally fine!), but you and your clients may enjoy more benefits from medical-grade skincare products. They tend to be more effective at treating specific skin concerns, so your clients will see faster and more noticeable improvements in their skin.

Plus, the effects of medical-grade skincare are backed by clinical research and studies, i.e., there’s an added layer of credibility and trust. This is super important, as you try to build a stronger reputation in your area.

Not to mention, estheticians who offer medical-grade skincare set themselves apart from other skincare professionals and tend to attract a more discerning and high-end clientele, i.e., you’ll make more money!

#3 Remote Beauty Offers

Remote work is here to stay, and yes, even beauty professionals can get in on it! Over the last few years, remote jobs have grown in popularity for beauty professionals. Estheticians have the opportunity to work from home or anywhere with an internet connection. But how?

For beauty professionals, remote work usually consists of virtual consultations and online sales. For example, virtual estheticians provide skincare consultations and personalized recommendations to clients via video call or over the phone. There are myriad selections of skincare products these days, so customers will pay for consultations to find the right products for their skin and follow-ups to make sure they are working and making adjustments.

 Or you might take your beauty expertise to social media and create content for Instagram, Facebook, or YouTube (or all three!). As a beauty influencer, you have the potential to earn more cash from brand partnerships or affiliate commissions.

Remote work is a lifesaver for beauty professionals with a family or other obligations. You get more flexibility and work-life balance because you set your own schedule and work from anywhere. Also, remote services usually require less overhead costs because you don’t have to rent a spa booth or pay for transportation. It’s a super affordable option for estheticians just starting out or looking to expand their services.

Remote offers make it easier to grow your business.  You’ll be able to work with clients and skincare professionals from all over the world. If you haven’t added virtual services to your esthetician business, 2024 is the year to start!

#4 Chemical depilatories

If you’re a hair removal specialist, you need to have this next trend on your radar: chemical depilatories.

Unlike waxing, chemical depilatories remove hair from the skin’s surface by breaking down the protein structure of the hair. They usually have active ingredients that dissolve the hair shaft and weaken it enough to allow it to be wiped or washed away. 

The process might sound complicated, but it’s a quick and painless method of hair removal. It’s no wonder they’re growing in popularity amongst clients! Plus, chemical depilatories are super versatile and can be used on a variety of skin types and hair textures. Chemical depilatories are also relatively affordable and easy to use, so they’re ideal for new estheticians or long-time skincare professionals looking to expand their services. 

Also, chemical depilatories are said to provide longer-lasting results than other hair removal methods ( up to several weeks!) And, as a skincare specialist, you know that results are everything. 

Clients are always looking for convenient alternatives to shaving or waxing. So be sure to add these to your service list!

#5 Tamanu oil for skin

There’s no magic product or ingredient for healthy skin, but every now and then, one takes the world by storm. In 2024, this skincare product is sure to go viral: tamanu oil!

Tamanu oil is a natural oil extracted from the seeds of the tropical tamanu tree. With anti-inflammatory, antimicrobial, and antioxidant properties, it offers endless skincare benefits. And the beauty industry has taken notice!

Tamanu oil is often used to treat troublesome, chronic skin conditions like acne, eczema, and psoriasis. It can also help reduce the appearance of scars and stretch marks while improving your client’s skin tone and texture.

Tamanu oil is natural and organic, so it’s perfect for clients who appreciate natural alternatives to traditional skincare products. Also, it is gentle and non-irritating, making it suitable for all skin types, including sensitive skin. Plus, it’s versatile, so you can use it as a moisturizer after a facial or add it to other skincare products, like a serum or mask, to boost the benefits. If you’re an esthetician, you need to add this oil to your shelves! 

Tamanu oil hasn’t hit mainstream recognition just yet. So, you can provide this unique offer to your clients to stand out from your competitors. 

Can you keep up?

To grow your esthetician business and maintain a steady stream of clients, you’ll have to keep up with some industry trends. From tamanu oil to virtual consultation, make sure you offer top-tier, unique services to stand out from your competition. PocketSuite can help you with all the rest. From bookings to payments to contracts, we’re the #1 app to grow your esthetician business.