Welcome to the PocketSuite Mini Series on Glowing Success! In this series, Heidi Holley, beauty business coach, interviews standout PocketSuite beauty pros to uncover their journeys, strategies, and the heart behind their businesses.
In this episode of Glowing Success, Heidi sits down with Tiffany, founder of V Luxe Skin and widely recognized as North Carolina’s go-to expert in acne and waxing. From battling her own skin struggles to becoming a trusted authority in her community, Tiffany shares how education, confidence, and consistency shaped her rise in the beauty industry.
Listeners get an inside look at how she built her business from the ground up — starting with a leap from social work into aesthetics, navigating post-COVID setbacks, and ultimately creating a loyal client base through Google reviews, viral social media content, and an unwavering commitment to honest, results-driven care.
She also breaks down the systems that keep V Luxe Skin thriving, including how PocketSuite powers her client communication, booking, SMS marketing campaigns, and payment flexibility — tools that help her stay connected, fully booked, and in control of her growth.
Whether you’re an esthetician looking to specialize, grow your visibility online, or build deeper trust with your clients, this episode is packed with practical strategies, real talk, and motivation to help you become the expert everyone is searching for.
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Host
Heidi Holley is a licensed esthetician, certified massage therapist, and beauty business coach with over 20 years in the industry. After having owned her own spa for 14 years, she stepped away from the treatment room to found Sapphire Spa Coaching where she now helps solo estheticians get clear, confident, and booked. Connect with her on Instagram: @sapphirespa.coaching.
Guest
Tiffany Counts is the founder of V Luxe Skin in Chapel Hill, NC. As a leading acne and waxing specialist in North Carolina, she’s known for transforming skin and building confidence through honest, results-driven care. She’s been a PocketSuite Pro since 2021! Connect with her on Instagram: @vluxeskin
Transcript
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Welcome to Glowing Success, my name is Heidi and I am your host.
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This podcast is for beauty entrepreneurs.
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Join me weekly as we dive into the beauty industry’s ins and outs from business strategies,
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top-selling services, and taboo topics.
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I will be interviewing industry leaders with empowering stories and game-changing insights.
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Let’s illuminate your path to success together.
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Let’s jump into this next episode.
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Welcome to the PocketSuite mini-series.
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This episode is brought to you by PocketSuite, the app helping independent beauty and wellness
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professionals simplify their business and stay connected with clients.
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Today we’re diving into how Tiffany became North Carolina’s number one acne and waxing
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expert.
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She’s building her reputation through education, consistency, and care.
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She’s sharing how she helps clients achieve clear, smooth skin, and how PocketSuite helps
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her keep her growing business running smoothly.
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Welcome Tiffany.
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Welcome, Heidi.
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How are you?
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I’m good.
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How are you doing today?
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I’m doing very well today, super excited.
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I love it.
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You know what?
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People are going to love your episode because I feel like so many people love both of those
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things that you are an expert in, acne and waxing.
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So can you share with us about your journey of how you started VLUX Skin and how you started
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with acne and waxing?
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Yes.
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Thank you for asking.
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So I kind of stumbled into the aesthetics world.
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Going out of high school, I went straight into a university where I was studying social
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work.
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Nobody talked about the beauty industry or skincare.
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That was unbeknownst to us.
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We knew about hairstylists, but in some makeup artists, we didn’t know about aesthetics and
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waxing and skincare.
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That was so new.
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So like I said, I went into school for social work, and then I’m like, I’m not making any
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money in social work.
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Social work, you don’t make too much money.
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I’m just going to be honest with you.
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So I left the university and I started going to a community college.
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Also around that same time, I was dealing with a lot of acne, and this was when YouTube
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was really big.
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This was before TikTok.
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So this was before TikTok.
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So we had YouTube and Google, and I was putting like honey and turmeric and making face masks,
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you know, stuff that really wasn’t working for my acne.
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And then one day, I booked a massage appointment at Hand and Stone, and the lady at the front
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desk, she was like, well, would you like to add on a facial?
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And I’m like, a facial?
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I’ve never heard of a facial.
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What is a facial?
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She explained to me what a facial was, and I was like, well, my acne is already bad.
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How worse can it get?
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So I love the facial.
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I mean, I booked another one.
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I even signed up for their membership because I enjoyed the facial so much.
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Even if I wasn’t getting a massage, I was getting a facial.
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So then I got really close with the esthetician, and I asked her, where did you go to school?
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Because I’m so interested.
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I’ve never heard of an esthetician before.
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She told me what school she went to.
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I immediately applied, and I want to say, by fall of 2019, I was enrolled into aesthetic
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school.
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Wow.
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So you started with being a client, understanding that you needed that.
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And obviously, that esthetician did her job, and she did amazing because she did an amazing
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job.
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She was like, yes, you’re coming back, and yes, we’re going to get results.
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And you were like, yes.
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Now, OK, so that gives an example of why you probably chose to specialize in acne.
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Why did you choose to maybe specialize in waxing?
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So I kind of got into waxing after school.
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This was, I graduated school.
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It got kind of postponed due to COVID.
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So we know COVID happened in March of 2020.
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I was supposed to graduate by like May of 2020, but COVID pushed that back just a little
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bit.
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So I want to say I graduated like in August of 2020, and spas were just now opening up.
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They were just opening up.
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The facial salons were opening up, and I had a hard time getting a job at these spas.
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So I was getting interviews, but I wasn’t getting a job.
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And I kind of felt like that was just because I didn’t look like the people that worked
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at spas.
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Back then, when you’re going to spas, you’re not really seeing any women of color.
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That’s just me being honest.
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So I wasn’t getting a job there.
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So I opened up my first suite, didn’t know anything at all.
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And the owner was like, oh, I really want you to do waxing.
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I’m like, girl, I don’t know how to wax.
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Waxing, we spent a little bit of time waxing at school.
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I was like, I didn’t know what to do.
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I want to say my rent was like $600, and I didn’t have any clients.
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So I had to find another job, and that’s how I stumbled into European Wax Center.
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At that point, I was already getting waxed myself, and so I applied.
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And European Wax Center, they really teach you how to be a waxer.
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They really teach you how to wax efficiently.
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You learn a lot being at European Wax Center.
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However, it just wasn’t for me.
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You see a high volume of clientele throughout the day.
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You can see up to 20, 30 people a day.
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And just for me, that just wasn’t what I wanted to do.
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So then I found out about Wax Center City.
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I actually started going.
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After I stopped going to European Wax Center,
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I was getting waxed at Wax Center City, and I applied to Wax Center City.
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And I loved being at Wax Center City.
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The pace was a little bit slower.
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They were more client relationship focused.
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We had more time with the clients.
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And they did not only provide and sell their products.
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They outsourced a lot of other brands as well.
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So I worked there for a little bit, and I was like,
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I’m ready to start my own suite again.
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So I opened up my own suite.
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And eventually, I stopped working at Wax Center City.
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Once I stopped working at Wax Center City, a lot of my clients were able to find me
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because I had really great reviews at Wax Center City.
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So a lot of my waxing clients made the transition.
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So at that point, I hadn’t really built up a lot of facial clients.
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All of my waxing clientele kind of came from the two waxing jobs
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that I had previously.
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So I really stumbled into being a waxpert in Chapel Hill, North Carolina.
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Then once I started just posting on social media,
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because I love social media, I’m not camera shy at all,
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more bookings and more people started to roll in.
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I love it.
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And thank you for sharing that.
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That’s such an amazing story.
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I go to a girl at Wax Center City, and I love her too.
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I love, yeah.
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Yeah, they are really great at Wax Center City.
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So I appreciate them.
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Yep, the membership is easy.
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Now, online, everywhere, it doesn’t matter if it’s social media or your website,
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you’re known as the number one expert in acne and waxing.
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How did you build that reputation?
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You shared a little bit how you build it with waxing,
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but how did you really build it?
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Like, did you go online?
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Did you do in-person?
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It’s just as reviews.
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Like, what was it that people were like, she’s number one?
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Social media and Google reviews.
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I tell other ex-stitches all the time, it’s free.
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A Google profile is free, a social media is free.
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Use it to your advantage.
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You know, a lot of ex-stitches go into debt,
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go into these really expensive schools,
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and then they don’t have any money to invest on the actual business.
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So I use social media to my advantage, 150%.
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Something I learned from Wax Center City
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that we didn’t really do at European Wax Center,
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we always asked for reviews.
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Where we had business cards with our name on it,
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and then on the back, it’d be like, you know, leave a Google review.
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So I learned that from Wax Center City,
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and I took that into my own business.
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And I asked every single person for a Google review.
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I’d be like, hey, leave a Google review, leave a Google review,
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leave a Google review, leave a Google review.
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I mean, Google reviews because it helps boost your SEO,
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your search engine optimization.
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So when people are looking for those keywords,
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they’re going to find you.
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Then once I started incorporating social media,
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it kind of just, OK, people are able to find me easier.
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So I had a lot of viral posts on TikTok and Twitter
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that really helped me.
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And those viral posts really just came from me
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just being super consistent as well.
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I’m posting on social media all the time
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because I know social media spreads like wildfire.
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You post something, and it can end up in Africa or Argentina.
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You never know where that post is going to go.
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So that’s how they built my business
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and my brand is off of social media.
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A lot of people, they build it off of social media,
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but I still feel like social media is not going anywhere,
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and it’s still a good source to build clientele.
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Yeah, I agree.
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And you really nailed it on the head with the Google reviews.
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So local, don’t sleep on Google reviews.
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People don’t be sleeping on getting feedback.
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You really nailed it on the head with both of those.
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People really miss out on those, unfortunately,
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because they’re a little bit maybe too shy
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or they just miss that opportunity to ask.
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So I always tell people, build it into your routine,
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and I love that you did that because that helps so much.
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Build this reputation, you use social media,
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you use Google to your advantage.
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What is one thing that you feel that also sets you apart
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from other service providers in your area?
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Why do your clients come back to you?
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What set that tone of like, they’re coming back,
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they’re giving that feedback, they’re giving those reviews?
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So I felt like at the time,
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when I was like really super popular doing just waxing,
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I had a lot of confidence.
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You know, I speak with a lot of confidence
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that I feel like a lot of estheticians,
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they don’t speak with a lot of confidence.
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And like clients are like dogs,
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they can smell the fear in you.
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If they smell fear, they’re not gonna wanna book with you,
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they’re not gonna come back.
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So that’s one thing, I speak with a lot of confidence.
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Another thing I tell people is I don’t sugarcoat anything.
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I give clients realistic expectations.
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I don’t put a timeline on anything.
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I let them know that I am willing to hold your hand.
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I noticed with a lot of other estheticians,
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they kind of exaggerate the results a little bit.
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When you exaggerate the results,
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people are, they have these high expectations
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and you’re not meeting the mark
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when it comes to those expectations.
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So I tell people, I always under promise and over deliver.
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And I feel like if a lot of estheticians
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were to follow that method,
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you know, they will have better clientele,
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you know, better loyal clients as well.
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Yeah, but showing up confidently, that’s huge.
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Now, do you feel like,
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how are you building your trust with your clients?
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Do you feel like that’s something
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is because you’re showing up confidently
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and that’s where the client trust happens?
231
00:10:54.830 –> 00:10:56.570
Or how do you feel like you built that trust
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with your clients?
233
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So I feel like I build trust with my clients.
234
00:11:01.230 –> 00:11:05.710
One is definitely as being as confident as I am.
235
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And I let them know that any issue
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that they are experiencing,
237
00:11:12.090 –> 00:11:14.530
I probably have dealt with that same issue.
238
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We go back to my acne clients.
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Well, when they come in for a consultation,
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I am showing them my acne journey as well.
241
00:11:24.970 –> 00:11:27.790
You know, I’m laying, I also deal with acne.
242
00:11:27.790 –> 00:11:30.790
You know, my acne was really bad at one point in time.
243
00:11:31.210 –> 00:11:32.790
And usually that’s a little bit easier
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to get people to kind of trust you.
245
00:11:34.730 –> 00:11:37.550
He’s like, okay, she has also dealt with acne.
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00:11:37.670 –> 00:11:40.190
This is not someone who’s never had a pimple before.
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You know, so that’s really easy for people to trust me.
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And then I, like I said,
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I let them know that I am willing to hold your hand
250
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throughout the process.
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You know, I make sure that I am very inviting
252
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and that we have that open communication.
253
00:11:55.430 –> 00:11:57.570
So a lot of estheticians, they’re like,
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okay, I sent you home with a facial
255
00:11:59.650 –> 00:12:01.830
and you never hear from them again
256
00:12:01.830 –> 00:12:03.910
until they’re ready to book another facial.
257
00:12:04.190 –> 00:12:06.250
Me, I have constant communication
258
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and constant contact with my clients.
259
00:12:08.370 –> 00:12:09.930
So I’m always reaching out to them.
260
00:12:10.250 –> 00:12:12.190
And I’m not just always trying to sell them something.
261
00:12:12.370 –> 00:12:15.170
I’m genuinely concerned about their wellbeing.
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I’m asking you, how did that product work for you?
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00:12:18.610 –> 00:12:20.470
Two weeks from now, I might ask like,
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are you having any issues with that?
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00:12:22.390 –> 00:12:23.630
If they have a birthday coming up,
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I make sure that I’m like, hey, how was your birthday?
267
00:12:26.170 –> 00:12:27.930
You know, and I try to remember key details.
268
00:12:28.090 –> 00:12:29.630
So when it comes to communicating with them,
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it doesn’t just feel like I’m being salesy, you know,
270
00:12:33.230 –> 00:12:35.250
because I remember these key details about them.
271
00:12:35.270 –> 00:12:36.870
So it’s easy to communicate with my clients.
272
00:12:37.070 –> 00:12:39.610
So that consistent communication
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also helps build trust as well.
274
00:12:42.310 –> 00:12:42.870
I love that.
275
00:12:42.970 –> 00:12:45.570
And being relatable, I talk about that often.
276
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And I love that you do that
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because yeah, your clients want to know.
278
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It’s kind of like if you hire a personal trainer
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that’s been thin their whole life,
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you’re kind of like, well, you don’t know my journey.
281
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You know what I mean?
282
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I love that.
283
00:12:55.890 –> 00:12:57.690
And yeah, staying consistently communicated
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with your clients really builds that relationship.
285
00:13:00.510 –> 00:13:02.250
Now let’s kind of switch gears a little bit,
286
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talking about communication,
287
00:13:03.750 –> 00:13:05.470
talking about staying in touch with the client.
288
00:13:05.790 –> 00:13:07.790
How did you first hear about PocketSuite?
289
00:13:08.670 –> 00:13:11.130
I wanna say, and I’ve been using PocketSuite
290
00:13:11.130 –> 00:13:14.430
going on almost five years next year.
291
00:13:14.930 –> 00:13:17.270
I wanna say I heard about PocketSuite
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through another esthetician.
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00:13:19.330 –> 00:13:22.050
I think it was maybe two other estheticians
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00:13:22.050 –> 00:13:23.690
who were using it.
295
00:13:24.030 –> 00:13:26.430
And at that time, well, even now,
296
00:13:26.630 –> 00:13:27.770
PocketSuite is still has a very,
297
00:13:27.910 –> 00:13:29.890
it’s not as expensive as other websites,
298
00:13:30.170 –> 00:13:31.810
but I like PocketSuite.
299
00:13:32.130 –> 00:13:34.250
It was very easy for me to navigate.
300
00:13:34.870 –> 00:13:36.590
I wanna say another popular one was like Acuity
301
00:13:36.590 –> 00:13:38.410
and that was just too confusing for me.
302
00:13:38.510 –> 00:13:39.610
Then you got trying to build a website.
303
00:13:39.810 –> 00:13:41.810
So PocketSuite was a very easy platform.
304
00:13:42.330 –> 00:13:44.350
So yeah, I think it was like two other estheticians
305
00:13:44.350 –> 00:13:45.210
who were using PocketSuite.
306
00:13:45.590 –> 00:13:47.310
I reached out to them and asked them how they like it.
307
00:13:47.370 –> 00:13:48.130
It was like, oh, I like it.
308
00:13:48.130 –> 00:13:48.670
It’s easy.
309
00:13:48.750 –> 00:13:51.110
If it was easy for me, I was gonna hop on it.
310
00:13:51.690 –> 00:13:55.410
And I wanna say PocketSuite was maybe like $15 a month
311
00:13:55.410 –> 00:13:58.690
back then, and now it’s like $20 a month.
312
00:13:59.050 –> 00:14:03.250
So they have really took into consideration
313
00:14:03.890 –> 00:14:06.230
their esthetician’s pockets and finances.
314
00:14:06.650 –> 00:14:08.510
So they’re not really hitting you over the head.
315
00:14:08.890 –> 00:14:10.410
So that’s how I really got into PocketSuite
316
00:14:10.410 –> 00:14:11.510
with other estheticians.
317
00:14:11.610 –> 00:14:13.190
And once again, word of mouth is always the key.
318
00:14:13.590 –> 00:14:14.610
Yeah, I love that.
319
00:14:14.670 –> 00:14:16.790
Yes, you guys share things with others.
320
00:14:16.790 –> 00:14:18.090
It’s all about that.
321
00:14:18.170 –> 00:14:19.510
We’re building community here, people.
322
00:14:19.790 –> 00:14:21.950
Yeah, I’m always raving about PocketSuite.
323
00:14:22.130 –> 00:14:22.470
Right?
324
00:14:22.750 –> 00:14:23.670
I love that.
325
00:14:24.110 –> 00:14:27.650
Now, can you share a feature that PocketSuite has
326
00:14:27.650 –> 00:14:29.110
that you just cannot live without?
327
00:14:29.250 –> 00:14:31.090
You use every single day.
328
00:14:31.450 –> 00:14:33.130
And a lot of people are gonna miss this one
329
00:14:33.450 –> 00:14:34.630
because they’re not utilizing it.
330
00:14:35.010 –> 00:14:39.250
My favorite feature of PocketSuite is the SMS campaigns.
331
00:14:40.630 –> 00:14:41.750
SMS campaigns.
332
00:14:42.330 –> 00:14:43.730
That was something that I saw
333
00:14:43.730 –> 00:14:45.910
not a lot of other platforms offered.
334
00:14:45.910 –> 00:14:49.110
And I took advantage of the SMS campaigns
335
00:14:50.350 –> 00:14:55.690
because if you’re not really into the whole email marketing,
336
00:14:56.130 –> 00:14:58.750
SMS are above email marketing.
337
00:14:58.950 –> 00:15:01.590
They have a higher open rate than the emails.
338
00:15:01.710 –> 00:15:03.830
Especially these days, people are always on their phone.
339
00:15:03.930 –> 00:15:04.850
They’re always in the SMS.
340
00:15:05.210 –> 00:15:06.610
They’re not always in their emails.
341
00:15:06.730 –> 00:15:08.810
Their emails are like the back of their mind.
342
00:15:08.930 –> 00:15:10.670
And they’re definitely not looking
343
00:15:10.670 –> 00:15:11.690
in their emails for promotions.
344
00:15:12.310 –> 00:15:14.650
So how do you get your client to see your promotions?
345
00:15:15.190 –> 00:15:17.490
Text messages, because they’re gonna open it immediately.
346
00:15:18.110 –> 00:15:19.530
You know, even if it’s from a number they don’t know.
347
00:15:19.610 –> 00:15:20.490
They’re like, oh, who is this?
348
00:15:20.550 –> 00:15:22.550
They’re still gonna open it, read it.
349
00:15:22.570 –> 00:15:24.170
Hmm, maybe they want a book or not.
350
00:15:24.390 –> 00:15:25.270
So SMS.
351
00:15:25.530 –> 00:15:28.310
I tell every esthetician that I meet is,
352
00:15:28.670 –> 00:15:30.970
you need to be sending SMS campaigns.
353
00:15:31.550 –> 00:15:34.110
And PocketSuite makes it so easy to send those SMS campaigns.
354
00:15:34.450 –> 00:15:35.950
So that’s my favorite feature of PocketSuite
355
00:15:35.950 –> 00:15:37.410
that I use every single day.
356
00:15:37.630 –> 00:15:41.730
I actually just sent out my Black Friday SMS campaigns.
357
00:15:43.050 –> 00:15:44.430
Another thing people don’t realize
358
00:15:44.430 –> 00:15:45.890
with the SMS campaigns with PocketSuite
359
00:15:45.890 –> 00:15:49.550
is you can schedule them for future.
360
00:15:49.790 –> 00:15:51.830
So if you’re not, you can go ahead
361
00:15:51.830 –> 00:15:53.650
and pre-plan all your promotions
362
00:15:53.650 –> 00:15:55.270
and your content around your promotions.
363
00:15:55.790 –> 00:15:58.250
And you can pre-schedule those SMS.
364
00:15:58.450 –> 00:15:59.390
So you do it on a Monday.
365
00:15:59.530 –> 00:16:01.570
You don’t have to worry about that for the rest of the week
366
00:16:01.570 –> 00:16:03.150
if you pre-plan your SMS campaign.
367
00:16:03.830 –> 00:16:04.470
I love that.
368
00:16:04.530 –> 00:16:05.190
And you’re right.
369
00:16:05.290 –> 00:16:08.650
People definitely check their text messages a lot faster.
370
00:16:08.650 –> 00:16:09.010
Way more.
371
00:16:09.230 –> 00:16:10.530
Yeah, than email.
372
00:16:10.530 –> 00:16:12.010
Email, I always tell people,
373
00:16:12.230 –> 00:16:13.770
save that for your longer form content.
374
00:16:13.890 –> 00:16:15.630
Save that for like getting to know them a little bit.
375
00:16:15.870 –> 00:16:16.050
Whereas-
376
00:16:16.050 –> 00:16:16.530
A relationship.
377
00:16:16.750 –> 00:16:17.530
You’re building a relationship.
378
00:16:18.470 –> 00:16:19.190
Educational things.
379
00:16:19.210 –> 00:16:19.750
Yeah, yeah.
380
00:16:19.870 –> 00:16:21.290
But the text message, that’s like,
381
00:16:21.390 –> 00:16:22.090
hey, I got an opening.
382
00:16:22.350 –> 00:16:22.910
Hey, I got a deal.
383
00:16:23.030 –> 00:16:24.330
Hey, I wanna sell this.
384
00:16:24.430 –> 00:16:25.770
Hey, did you pick up this product?
385
00:16:25.850 –> 00:16:26.630
Don’t forget about this.
386
00:16:26.990 –> 00:16:28.710
Oh my God, I love that.
387
00:16:29.370 –> 00:16:31.110
From a client’s perspective,
388
00:16:31.610 –> 00:16:34.310
how has PocketSuite been for your clients?
389
00:16:34.450 –> 00:16:35.890
Like, is it easy for them to book?
390
00:16:36.050 –> 00:16:38.250
Is it, do you have any feedback on that?
391
00:16:38.750 –> 00:16:39.670
I’m glad that you asked
392
00:16:39.670 –> 00:16:41.090
because I actually did a,
393
00:16:41.470 –> 00:16:42.370
what is it called?
394
00:16:42.470 –> 00:16:42.950
Like a survey.
395
00:16:43.610 –> 00:16:44.830
And my clients are,
396
00:16:45.110 –> 00:16:46.250
they’re so used to PocketSuite.
397
00:16:46.370 –> 00:16:47.310
They love PocketSuite
398
00:16:47.310 –> 00:16:48.590
because PocketSuite, once again,
399
00:16:48.650 –> 00:16:51.830
is a very easy platform for them to utilize.
400
00:16:52.270 –> 00:16:55.750
They’re not having any issues booking on my website.
401
00:16:56.090 –> 00:16:56.910
I mean, on my booking site.
402
00:16:57.050 –> 00:16:58.470
Everything is right there.
403
00:16:59.010 –> 00:17:01.210
Another feature that my clients rave about
404
00:17:01.210 –> 00:17:03.210
that PocketSuite introduced last year
405
00:17:03.210 –> 00:17:05.849
are the pay in four options.
406
00:17:06.490 –> 00:17:08.470
So those pay in four options
407
00:17:08.470 –> 00:17:10.490
are great for the clients
408
00:17:10.490 –> 00:17:12.310
who just wanna spend a little bit more,
409
00:17:12.550 –> 00:17:14.290
but they might be on a smaller budget.
410
00:17:14.910 –> 00:17:16.810
So my clients love that feature.
411
00:17:16.970 –> 00:17:18.130
They use it weekly,
412
00:17:18.290 –> 00:17:19.730
especially when it comes to purchasing packages.
413
00:17:20.310 –> 00:17:21.790
And they just rave about PocketSuite.
414
00:17:21.890 –> 00:17:23.250
I never have any issues.
415
00:17:23.910 –> 00:17:25.109
The communication, once again,
416
00:17:25.150 –> 00:17:27.030
is very easy to communicate through PocketSuite.
417
00:17:27.170 –> 00:17:28.350
They just send me a text message.
418
00:17:29.130 –> 00:17:30.450
Yeah, I love that part too.
419
00:17:30.550 –> 00:17:32.330
You can get back to them almost immediately.
420
00:17:32.590 –> 00:17:33.450
Immediately, yeah.
421
00:17:33.630 –> 00:17:35.590
Which, you know, some clients do have questions.
422
00:17:35.590 –> 00:17:37.610
If they’re trying to book something new or…
423
00:17:37.610 –> 00:17:40.010
So that’s really vital for you as a business owner
424
00:17:40.010 –> 00:17:42.030
to be able to grab that client back in.
425
00:17:42.510 –> 00:17:44.030
And I like how easy it is.
426
00:17:44.210 –> 00:17:46.050
Like, because I will say a lot of clients,
427
00:17:46.050 –> 00:17:47.410
if something’s not easy nowadays,
428
00:17:47.910 –> 00:17:48.930
because- They did not book.
429
00:17:49.190 –> 00:17:50.370
Oh, they will not book, yeah.
430
00:17:50.570 –> 00:17:51.350
So that’s huge.
431
00:17:51.990 –> 00:17:54.430
I actually spoke to an esthetician this week
432
00:17:54.430 –> 00:17:55.310
and I told her, I said,
433
00:17:55.370 –> 00:17:56.510
you need to condense your menu
434
00:17:56.510 –> 00:17:58.930
because people don’t understand
435
00:17:58.930 –> 00:18:01.410
the fancy names of these facial services.
436
00:18:01.610 –> 00:18:02.790
You need like a custom facial
437
00:18:02.790 –> 00:18:04.990
and another type of facial and that’s it.
438
00:18:04.990 –> 00:18:06.650
You don’t want to confuse the booking process
439
00:18:06.650 –> 00:18:09.410
because they’ll go to the next person’s site.
440
00:18:09.510 –> 00:18:11.550
That’s way easier to, you know, utilize.
441
00:18:12.150 –> 00:18:12.950
Yeah, I agree.
442
00:18:13.210 –> 00:18:14.550
And you know, some of those conversations
443
00:18:14.550 –> 00:18:15.550
can happen in person.
444
00:18:15.830 –> 00:18:17.790
That’s where your upgrades happen of like,
445
00:18:17.870 –> 00:18:19.650
hey, have you tried this facial I have?
446
00:18:19.950 –> 00:18:23.350
Now, how has PocketSuite helped you grow your business?
447
00:18:23.830 –> 00:18:26.670
I can say PocketSuite has really helped me grow my business
448
00:18:26.670 –> 00:18:28.810
because it’s a one-stop shop.
449
00:18:29.010 –> 00:18:31.150
Being that it’s a one-stop shop,
450
00:18:31.210 –> 00:18:33.390
I’m not having to go to other platforms
451
00:18:33.390 –> 00:18:35.950
to do this, to do that, to do this, to do that.
452
00:18:36.250 –> 00:18:38.930
So I’m able to track my income.
453
00:18:39.390 –> 00:18:41.670
I’m able to track client retention.
454
00:18:42.150 –> 00:18:47.250
I’m able to merge my schedules, promote all in the app.
455
00:18:47.290 –> 00:18:48.470
It’s all right there.
456
00:18:48.830 –> 00:18:52.530
So each year they’re usually adding some type of new feature
457
00:18:52.530 –> 00:18:54.090
to help estheticians grow.
458
00:18:54.570 –> 00:18:55.910
You can track and see like,
459
00:18:55.950 –> 00:18:57.250
I can see what I made last year,
460
00:18:57.350 –> 00:18:59.030
the year before that, the year before that.
461
00:18:59.050 –> 00:19:02.530
It shows if my numbers are up, if my numbers are down,
462
00:19:02.530 –> 00:19:03.930
if I’m in a red, if I’m in a green.
463
00:19:04.190 –> 00:19:05.870
So I’m able to really track, you know,
464
00:19:05.890 –> 00:19:07.390
just see what’s going on.
465
00:19:07.530 –> 00:19:09.250
What do I need to do to change it?
466
00:19:09.530 –> 00:19:12.430
And since using PocketSuite, I’ve done nothing but grow.
467
00:19:12.870 –> 00:19:14.930
Each year my numbers increase.
468
00:19:15.330 –> 00:19:16.430
So that’s a really great feature.
469
00:19:16.550 –> 00:19:19.930
You can see which services are earning the most income,
470
00:19:20.090 –> 00:19:21.710
which products are earning the most income.
471
00:19:22.110 –> 00:19:23.650
So once you know what’s your top sellers,
472
00:19:23.730 –> 00:19:25.070
you can put more focus into those.
473
00:19:25.330 –> 00:19:27.150
So PocketSuite has really helped me grow tremendously
474
00:19:27.150 –> 00:19:29.550
just through those ways, being a one-stop shop.
475
00:19:29.930 –> 00:19:32.370
Yeah, we don’t wanna have to piece things together
476
00:19:32.370 –> 00:19:33.430
when we’re growing our business.
477
00:19:33.630 –> 00:19:36.550
You really want something you can log in and it helps you.
478
00:19:36.890 –> 00:19:39.230
The one thing I also hear from a lot of people
479
00:19:39.230 –> 00:19:42.250
with PocketSuite is that customer service piece
480
00:19:42.250 –> 00:19:43.810
of like giving feedback
481
00:19:43.810 –> 00:19:46.230
and then them actually implementing those changes.
482
00:19:46.990 –> 00:19:49.050
Huge, because there’s, right?
483
00:19:49.130 –> 00:19:51.010
There’s a lot of companies out there that just-
484
00:19:51.010 –> 00:19:51.830
That don’t listen.
485
00:19:51.990 –> 00:19:52.330
Don’t listen.
486
00:19:52.630 –> 00:19:56.010
I wanna say in 2023 or at the beginning of 2024,
487
00:19:56.290 –> 00:19:57.290
I think it was like 2023,
488
00:19:58.170 –> 00:20:00.110
they’ll ask us like, what do we wanna see?
489
00:20:00.110 –> 00:20:02.350
And I wanna say that the paying for platform
490
00:20:02.350 –> 00:20:04.910
was something that I was one of the people who was like,
491
00:20:05.010 –> 00:20:06.470
I think you guys need to do this.
492
00:20:06.630 –> 00:20:08.930
If you can, I understand it might not be possible.
493
00:20:09.030 –> 00:20:10.110
If you can, you need to do this.
494
00:20:10.470 –> 00:20:12.230
And like I said, 2024, they came around.
495
00:20:12.390 –> 00:20:13.650
They were like, we’re working on it.
496
00:20:14.150 –> 00:20:15.870
They also send out surveys
497
00:20:15.870 –> 00:20:17.810
and they ask us for our feedback.
498
00:20:18.150 –> 00:20:20.390
If it’s not quarterly, at least once a year,
499
00:20:20.530 –> 00:20:22.150
they’re always asking us for our feedback
500
00:20:22.150 –> 00:20:24.470
and they’re very responsive to that feedback.
501
00:20:25.110 –> 00:20:26.750
You can just text them, send them an email
502
00:20:26.750 –> 00:20:28.690
and they’ll handle things right then and there.
503
00:20:28.910 –> 00:20:29.670
I love that.
504
00:20:29.670 –> 00:20:32.630
And you know what you guys, PocketSuite is woman owned.
505
00:20:32.850 –> 00:20:34.290
So listen, there’s just something
506
00:20:34.290 –> 00:20:35.930
about women owned businesses.
507
00:20:36.250 –> 00:20:37.990
We just, we love the feedback.
508
00:20:38.210 –> 00:20:39.330
We make changes fast.
509
00:20:39.610 –> 00:20:40.090
We implement-
510
00:20:40.090 –> 00:20:40.830
And they are growing.
511
00:20:41.130 –> 00:20:42.070
They are growing.
512
00:20:42.630 –> 00:20:44.470
Yes, they’re growing fast actually too.
513
00:20:44.890 –> 00:20:48.030
Now, what advice would you give someone interested
514
00:20:48.030 –> 00:20:50.110
in starting their business this coming year?
515
00:20:50.890 –> 00:20:52.590
So I would tell people,
516
00:20:52.830 –> 00:20:55.070
anyone interested in starting their own business,
517
00:20:55.270 –> 00:20:57.690
don’t be afraid to work for someone
518
00:20:57.690 –> 00:20:59.150
for a little bit of time.
519
00:20:59.150 –> 00:21:00.510
It’s okay.
520
00:21:00.830 –> 00:21:01.750
Don’t feel like,
521
00:21:02.030 –> 00:21:04.130
oh, my peers have already started their businesses.
522
00:21:04.350 –> 00:21:06.450
No, don’t compare your journey to someone else’s journey.
523
00:21:06.550 –> 00:21:07.830
It’s okay to work for someone,
524
00:21:08.390 –> 00:21:09.090
save some money,
525
00:21:09.390 –> 00:21:10.550
then go into the suite
526
00:21:10.550 –> 00:21:12.570
because you want to make sure
527
00:21:12.570 –> 00:21:14.830
you have learned as much as possible
528
00:21:14.830 –> 00:21:16.610
before you’re on your own.
529
00:21:16.730 –> 00:21:17.750
Because when you’re on your own,
530
00:21:17.850 –> 00:21:19.230
you have no one to ask.
531
00:21:19.850 –> 00:21:22.150
And you’ll notice sometimes people
532
00:21:22.650 –> 00:21:24.810
are not as helpful as they should be.
533
00:21:25.190 –> 00:21:27.350
So sometimes you just can’t ask them a question.
534
00:21:27.350 –> 00:21:29.790
So you want to make sure you are leaving.
535
00:21:30.150 –> 00:21:30.950
When you’re under someone,
536
00:21:31.150 –> 00:21:32.590
you’re learning as much as possible.
537
00:21:33.010 –> 00:21:34.710
You’re absorbing as much information
538
00:21:34.710 –> 00:21:36.090
and free education.
539
00:21:36.210 –> 00:21:37.710
A lot of spas and business owners
540
00:21:37.710 –> 00:21:40.090
offer free education and free training.
541
00:21:40.250 –> 00:21:41.970
So soak up all of that.
542
00:21:42.390 –> 00:21:44.310
Don’t just quickly hop into,
543
00:21:44.490 –> 00:21:46.770
I need to be on my own.
544
00:21:48.290 –> 00:21:49.470
Just soak it up,
545
00:21:49.590 –> 00:21:50.810
work for somebody for a little bit,
546
00:21:50.970 –> 00:21:53.750
and then have all your duckies in a row.
547
00:21:54.350 –> 00:21:57.150
So before you even start your business,
548
00:21:57.150 –> 00:21:58.930
know what platform you want to use.
549
00:21:59.470 –> 00:22:01.390
If Parker Suite is on your list of platforms,
550
00:22:01.710 –> 00:22:03.070
make sure you write that down.
551
00:22:03.350 –> 00:22:04.170
Make sure you figure out
552
00:22:04.170 –> 00:22:05.590
how much is that going to cost you
553
00:22:05.590 –> 00:22:06.850
each month, each year.
554
00:22:07.090 –> 00:22:08.950
All that goes into play
555
00:22:08.950 –> 00:22:12.090
before you decide to just jump the gun
556
00:22:12.090 –> 00:22:13.870
and be on your solo assistant.
557
00:22:14.090 –> 00:22:16.910
So definitely don’t mind working for somebody else
558
00:22:16.910 –> 00:22:18.730
and then plan everything to a T
559
00:22:18.730 –> 00:22:20.170
as much as you can
560
00:22:20.170 –> 00:22:22.150
before you jump out and be by yourself.
561
00:22:22.690 –> 00:22:23.410
Yeah, I agree.
562
00:22:23.670 –> 00:22:26.550
I worked front desk for three different salons
563
00:22:26.550 –> 00:22:28.790
before I actually even became a service provider.
564
00:22:29.330 –> 00:22:31.050
And then when I came a service provider,
565
00:22:31.230 –> 00:22:32.670
I did start my business right away,
566
00:22:32.770 –> 00:22:34.290
but I worked alongside my business.
567
00:22:34.350 –> 00:22:36.070
I was offering totally different services
568
00:22:36.070 –> 00:22:38.250
so it wasn’t a conflict of interest.
569
00:22:39.090 –> 00:22:42.130
But I had a lot of experience in the salon world
570
00:22:42.130 –> 00:22:42.710
and I agree,
571
00:22:43.530 –> 00:22:46.490
that really helped me stay kind of ahead
572
00:22:46.490 –> 00:22:48.490
of the problems that could come up.
573
00:22:48.670 –> 00:22:50.490
I knew because I was already doing that.
574
00:22:50.590 –> 00:22:52.730
And then I gave myself that kind of runway time.
575
00:22:53.210 –> 00:22:54.650
So I agree with you.
576
00:22:54.750 –> 00:22:55.870
And learn as much as you can.
577
00:22:56.430 –> 00:22:57.770
Especially working as a front desk,
578
00:22:57.870 –> 00:23:00.190
you’re seeing everybody’s point of view.
579
00:23:00.650 –> 00:23:04.090
So you’re seeing the finance side,
580
00:23:04.270 –> 00:23:05.970
the inventory side,
581
00:23:06.130 –> 00:23:07.750
how to run the business,
582
00:23:07.970 –> 00:23:09.070
how to get the clients,
583
00:23:09.190 –> 00:23:10.150
how to retain the clients.
584
00:23:10.350 –> 00:23:11.610
So when you’re working front desk,
585
00:23:11.630 –> 00:23:13.310
you see everything from all angles.
586
00:23:13.670 –> 00:23:14.390
Yeah, I loved it.
587
00:23:14.530 –> 00:23:15.630
Opening and closing a salon,
588
00:23:15.830 –> 00:23:16.690
there’s nothing like it.
589
00:23:16.850 –> 00:23:18.270
You learn so much,
590
00:23:18.630 –> 00:23:19.350
ordering inventory,
591
00:23:19.910 –> 00:23:21.250
making those sales for the people
592
00:23:21.250 –> 00:23:22.530
when they’re gone at the front desk.
593
00:23:22.690 –> 00:23:23.630
There’s just so much.
594
00:23:23.690 –> 00:23:24.770
So I highly suggest, yes,
595
00:23:24.770 –> 00:23:26.630
get as much experience as you can.
596
00:23:26.910 –> 00:23:29.690
Then it’ll be so much easier for you to go through
597
00:23:29.690 –> 00:23:31.170
and get everything going.
598
00:23:31.530 –> 00:23:32.630
Now you’ve been growing,
599
00:23:32.770 –> 00:23:34.210
you’ve been in your business for a while.
600
00:23:34.590 –> 00:23:36.450
If you could go back to when you started,
601
00:23:36.690 –> 00:23:37.810
would you change anything
602
00:23:37.810 –> 00:23:39.270
and would you do anything differently?
603
00:23:39.950 –> 00:23:42.430
The two things that I would do differently
604
00:23:42.430 –> 00:23:43.390
or I would change,
605
00:23:43.810 –> 00:23:46.870
I would one, immediately hire a mentor,
606
00:23:47.350 –> 00:23:48.790
someone who’s been in the game longer,
607
00:23:49.010 –> 00:23:49.830
doing better than me.
608
00:23:50.250 –> 00:23:52.130
And I will also hire a virtual assistant,
609
00:23:52.130 –> 00:23:54.150
someone who could kind of handle
610
00:23:54.710 –> 00:23:57.130
the things that I did not want to do.
611
00:23:57.150 –> 00:23:58.610
Ooh, like that email marketing,
612
00:23:59.530 –> 00:24:03.750
someone who could plan my content a little bit better.
613
00:24:03.910 –> 00:24:05.970
So I had a content counter that I was actually following.
614
00:24:06.090 –> 00:24:07.430
So those are the two things
615
00:24:07.430 –> 00:24:08.990
that I would tell any esthetician,
616
00:24:09.150 –> 00:24:10.730
anybody wanna open their business,
617
00:24:11.230 –> 00:24:12.090
hire a mentor.
618
00:24:12.590 –> 00:24:14.570
There are people who’ve been in the game longer than you,
619
00:24:14.670 –> 00:24:16.530
who know me way more than you.
620
00:24:17.130 –> 00:24:18.670
And that’s a part of networking.
621
00:24:19.570 –> 00:24:24.450
And then don’t be afraid to budget for a VA or assistant
622
00:24:25.270 –> 00:24:26.390
because you’re gonna need it.
623
00:24:26.470 –> 00:24:28.030
You can’t do everything by yourself.
624
00:24:28.450 –> 00:24:30.230
Yeah, and focus on your strengths, right?
625
00:24:30.510 –> 00:24:33.670
So if you’re not a copywriter
626
00:24:33.670 –> 00:24:35.730
and you don’t wanna do social media captions
627
00:24:35.730 –> 00:24:37.470
and all the things, hire somebody.
628
00:24:37.890 –> 00:24:39.830
Now, obviously I do coaching.
629
00:24:40.010 –> 00:24:41.310
So I’m all big on the coaching
630
00:24:41.310 –> 00:24:42.990
because I started my business with coaching
631
00:24:42.990 –> 00:24:45.630
and I made leaps and bounds with my coach.
632
00:24:45.690 –> 00:24:47.730
So I will say like, yes, I’m a coach now.
633
00:24:47.730 –> 00:24:50.310
So like, I’m always about like, yes, hire a coach.
634
00:24:50.610 –> 00:24:52.850
But I had a coach and it was huge.
635
00:24:52.970 –> 00:24:55.110
It was, I would have made many more mistakes
636
00:24:55.110 –> 00:24:57.370
and it would have taken me much longer to get my success.
637
00:24:57.370 –> 00:24:58.350
If you didn’t have it.
638
00:24:58.570 –> 00:25:01.410
Yeah, I tell people you can go from,
639
00:25:01.650 –> 00:25:03.610
I hired, I wanna say I had like three,
640
00:25:04.390 –> 00:25:05.830
I think I’m on like my fourth mentor
641
00:25:05.830 –> 00:25:08.830
and each mentor I’m learning something different from them.
642
00:25:08.970 –> 00:25:12.310
And there’s a reason why I’ve gone to a different mentor.
643
00:25:13.070 –> 00:25:15.370
I wanna say my second mentor was amazing.
644
00:25:15.370 –> 00:25:18.970
You know, every assistant’s dream is to hit the 10K months.
645
00:25:19.510 –> 00:25:20.430
Working with that mentor,
646
00:25:20.690 –> 00:25:24.030
I was able to hit the 10K months,
647
00:25:24.590 –> 00:25:26.670
not immediately, but very fast.
648
00:25:27.010 –> 00:25:28.830
Very fast because she just knew things
649
00:25:28.830 –> 00:25:30.030
that I just did not know.
650
00:25:30.430 –> 00:25:33.090
Yeah, I always tell people when you’re in the picture,
651
00:25:33.190 –> 00:25:34.310
you can’t see the whole frame.
652
00:25:34.470 –> 00:25:35.490
You can’t see the whole frame.
653
00:25:35.570 –> 00:25:37.010
We’re doing our day-to-day stuff.
654
00:25:37.190 –> 00:25:38.390
You’re in it, you’re in it so much
655
00:25:38.390 –> 00:25:40.750
that sometimes we can’t see the maybe obvious things
656
00:25:40.750 –> 00:25:42.910
or the things that maybe would make those huge impacts.
657
00:25:43.270 –> 00:25:44.490
I love it.
658
00:25:44.490 –> 00:25:46.830
Now, do you have anything new
659
00:25:46.830 –> 00:25:48.910
or exciting coming up in 2026?
660
00:25:49.890 –> 00:25:54.190
So yes, in 2026, I will be taking that role
661
00:25:54.190 –> 00:25:57.350
of mentor coach way more seriously.
662
00:25:57.550 –> 00:26:00.170
I’ll be putting more effort into that 100%.
663
00:26:00.170 –> 00:26:03.530
I’m actually studying to earn a degree in marketing
664
00:26:03.530 –> 00:26:05.770
and I’ve already started taking clients
665
00:26:05.770 –> 00:26:07.770
to help with other assistants marketing
666
00:26:07.770 –> 00:26:10.190
as well as content creation and content planning.
667
00:26:10.190 –> 00:26:15.450
So if you need more hands-on mentor or coach
668
00:26:15.450 –> 00:26:18.290
to help you work through your content,
669
00:26:18.730 –> 00:26:20.750
please don’t hesitate to reach out to me,
670
00:26:20.830 –> 00:26:22.030
Tiffany at V-Look Skin.
671
00:26:22.570 –> 00:26:26.090
Then more wax classes, more facial classes.
672
00:26:27.050 –> 00:26:29.130
2026 is my year to be a teacher.
673
00:26:29.290 –> 00:26:30.710
Sometimes I try to run away from it,
674
00:26:30.870 –> 00:26:32.470
but a lot of people just come to me
675
00:26:32.910 –> 00:26:34.090
when they need to know something.
676
00:26:34.410 –> 00:26:35.770
So that’s a strength that I have.
677
00:26:35.910 –> 00:26:37.830
And like I said, if you guys are looking for a mentor,
678
00:26:37.970 –> 00:26:39.450
someone hands-on with social media,
679
00:26:39.450 –> 00:26:40.550
that’s my favorite.
680
00:26:41.090 –> 00:26:41.970
Don’t hesitate to reach out to me
681
00:26:41.970 –> 00:26:44.230
because next year is all about marketing
682
00:26:44.230 –> 00:26:46.350
and content creation for V-Look Skin.
683
00:26:46.770 –> 00:26:47.530
I love that.
684
00:26:47.650 –> 00:26:49.970
And I love more mentors joining the industry
685
00:26:49.970 –> 00:26:52.450
that have those skills and have that experience
686
00:26:52.450 –> 00:26:53.890
and we wanna share it.
687
00:26:54.030 –> 00:26:55.630
So like, I love this.
688
00:26:55.890 –> 00:26:57.870
And I love the hands-on waxing part too,
689
00:26:58.030 –> 00:27:00.150
but so many people struggle with social media.
690
00:27:00.290 –> 00:27:01.850
So yes, you guys check it out.
691
00:27:02.370 –> 00:27:03.650
Now, obviously my next question
692
00:27:03.650 –> 00:27:04.810
is gonna be helpful for this.
693
00:27:04.910 –> 00:27:07.090
Where can people follow and connect with you?
694
00:27:07.090 –> 00:27:09.230
People can follow me.
695
00:27:09.690 –> 00:27:12.990
All of my social media pages are V-Look Skin.
696
00:27:13.450 –> 00:27:18.270
That’s V as in Victor, L-U-X-E-S-K-I-N Skin.
697
00:27:18.590 –> 00:27:23.070
That’s on TikTok, Facebook, Instagram.
698
00:27:23.930 –> 00:27:27.490
My business website is vlookskin.com.
699
00:27:27.650 –> 00:27:28.870
You can find me on Google.
700
00:27:29.250 –> 00:27:31.370
It’s that same name on every platform.
701
00:27:31.930 –> 00:27:32.350
I love it.
702
00:27:32.370 –> 00:27:33.170
And of course, you guys,
703
00:27:33.250 –> 00:27:35.030
I will put everything in the show notes.
704
00:27:35.030 –> 00:27:37.330
So all you have to do is click away.
705
00:27:37.550 –> 00:27:39.710
Well, thank you, Tiffany, for joining today.
706
00:27:40.790 –> 00:27:42.450
It was so, it was great.
707
00:27:42.870 –> 00:27:44.450
This was really a great experience.
708
00:27:44.770 –> 00:27:46.170
I wanna say thank you to PocketSuite
709
00:27:46.710 –> 00:27:49.010
for inviting me and for connecting us as well.
710
00:27:49.070 –> 00:27:51.430
So hopefully when you have more products in the future,
711
00:27:51.750 –> 00:27:53.130
I’m the person you reach out to.
712
00:27:53.450 –> 00:27:54.410
I love it.
713
00:27:54.590 –> 00:27:55.430
Thank you for listening.
714
00:27:56.510 –> 00:27:58.450
To learn more about how PocketSuite
715
00:27:58.450 –> 00:28:00.490
can help you streamline your business,
716
00:28:00.730 –> 00:28:02.370
check out the link in the show notes.
717
00:28:03.810 –> 00:28:06.050
I hope you enjoyed today’s episode.
718
00:28:06.350 –> 00:28:08.770
If you did, I’d love for you to leave a review.
719
00:28:09.050 –> 00:28:10.970
It really helps more people find the show.
720
00:28:11.450 –> 00:28:13.690
And if you know someone who’d also enjoy it,
721
00:28:13.830 –> 00:28:15.790
share it with them or tag me on Instagram
722
00:28:15.790 –> 00:28:16.890
so I can thank you.
723
00:28:17.270 –> 00:28:19.230
New episodes come out every week,
724
00:28:19.330 –> 00:28:21.770
so be sure to subscribe so you never miss one.
725
00:28:21.990 –> 00:28:23.110
See you next time.
