Texting has taken over the marketing world. These quick and effective messages can outperform email and social media messages. That’s why SMS marketing is a popular option for small business owners. Businesses often use a CRM platform like PocketSuite to create and send targeted text messages to their clients or leads. All you need to get started is your client’s contact information and the right software to automate your text campaign.
![](https://pocketsuite.io/wp-content/uploads/2024/05/Text-Marketing-SignUp-Block-03.png)
PocketSuite is the best text messaging service for your business. With PocketSuite’s Smart Campaigns feature, you’ll be able to segment your clients into groups and send targeted campaigns. Each smart campaign comes with a customizable template to make it easy for you to craft your message.
One of the most popular and most profitable uses for text marketing is to remind clients of outstanding payments. Our pros use the “Collect overdue payment” smart campaign to stay on top of incoming payments.
Here are sample text message templates for clients from successful smart campaigns:
{firstname}, thank you for being a valued client. We are closing our books for the month. We need to close all open invoices. Tap the link below to pay {overdue.link}. Text or call me at {me.sms}.
Hi {first}, This is a friendly reminder that you have an unpaid invoice for [Business Name]. We have a handy link so you can get that sorted quickly: {overdue.link}. Reach out at {me.sms} if you have any questions!
Smart Campaigns are a game changer for service-based businesses. Just remember to include direct links to specific services, packages, and subscriptions in your smart campaign. Watch this video to get started using Smart Campaigns on PocketSuite:
PocketSuite is the all-in-one app for independent service professionals. From bookings to payments to contracts, we have everything you need to run and grow your business!