- Put Five-Star Beauty Care on Autopilot
You just finished a facial that took ninety minutes of your full attention. Now you’ve got fifteen minutes before your next client, and somewhere in there you’re supposed to text yesterday’s client to see how her skin is doing, confirm tomorrow’s appointments, and eat lunch. One of those things is not happening. The estheticians and…
- The Add-On Beauty Clients Actually Want
A client books a facial. Fifteen extra minutes and one well-timed suggestion later, they’ve added a treatment that makes their skin glow a little more, their color last a little longer, or their hair feel a little healthier, and they’re glad they said yes. For salons, spas, and medspas, that fifteen-minute window is where a…
- Why Beauty Clients Abandon Booking
A beautifully designed booking page is only half the job. The other half is making sure clients actually finish booking once they land on it. For salons, spas, medspas, and lash and brow studios running a full team of stylists and technicians, every incomplete booking is a chair or treatment room sitting empty that a…
- Building Predictable Lead Flow for Your Beauty Business
Estheticians live and breathe Instagram, and for good reason: it is a visual business, and a beautifully done facial or skin treatment sells itself in a single photo. But for beauty businesses with growing teams or multiple locations, Instagram alone cannot be the entire lead generation strategy. The most consistently booked beauty businesses combine the…
- Keep Beauty Clients Coming Back With a Smarter Intake
A new client books a facial. She mentions in the intake form that she has been using tretinoin for the past three weeks. You know immediately that a standard exfoliating treatment is not on the menu for this visit. You also know exactly what conversation to start when she arrives. That is the intake form…
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