What is business messaging?
A new category of communication has arrived…It’s called “Business Messaging” and it’s designed for busy professionals and business owners.
If you find yourself asking “What the heck is Business Messaging?”, the answer is simple:
A mobile messaging tool to help your business make more money
Business Messaging focuses on 3 core benefits that can instantly bring your business out of the ancient technological traps of SMS and email, and delight clients (both old and new) to help your business make more money.
People in the 21st century want instant gratification more than ever.
Faster Customer Responses
That means, any inquiry or question a customer (or prospect) sends to a business, they want a response ASAP. The longer the client has to wait for a response, the higher the likelihood of the client moving on to another business.
To enable you (the business or professional) to respond as fast as possible to customers, you need to make sure you’re getting notified whenever a client needs your assistance. In order to do that, you need to make sure your client list is organized so you can actually response as fast as possible.
The first key to delivering an instant customer response is being notified when the client reaches out.
That means ANY time a client wants to contact you (whatever the context may be), you need to get notified immediately — whether you’re sitting at a desk or out with another client.
This is where email falls short. You don’t want clients who shoot you an email or who fill out a form on your website, to have to wait for you to happen to pull out your phone and load your emails and then respond. This creates pockets of delays where clients can be waiting hours or even days to get a response.
Not only that, but with email spamming being a reality of life these days, parsing through unwanted emails to find your urgent client emails can be huge a time suck.
This bring up point #2 in delivering faster customer responses: client organization.
Email, yes, can have spam intermixed with customers. But even worse is SMS text message — not so much the spam aspect of it, but more so personal distractions.
80% of business owners we talk to use text message as their primary way of communicating with clients. The issue there becomes – on your texting feed, you’ll have a client, then a friend, maybe a family member, then another client perhaps, maybe your mother…the list goes on.
This creates (at no fault of your own, to be clear) an unorganized feed of your life’s thread of communications.
Not having a single, instantly accessible area where ONLY your customer messaging and history flows into, creates a problem. It’s a problem because:
- You’re unaware immediately when you hear a text come through if it’s a client or friend or family member pinging you
- You cannot prioritize messages to be followed up with in a regular SMS feed
- You have to spend time scrolling and searching through a mix of people to find specific customers
- You can only access a client’s messagehistory — not calls, notes, payments, or anything else relevant to that client
A way some business owners get around this is to shell out $500+ on a new phone (for “business”), and then permanently carry around 2 devices with them at all times: one for business, one for pleasure.
These days are now over.
Business Messaging keeps all your client communication in a central, mobile location, allowing you instant and organized access to all your customer’s needs. This makes your life less stressful while keeping your clients happily attended to.
A More Organized Day
Today’s modes of client communication are all handicapped mainly because they only do one thing: communicate.
We (over at PocketSuite) don’t really see any particular reason for why that has to be the case.
With your client communication (whatever that may be: phone, email, text, a fancy CRM system, etc.) being focused on just communication, then that means you have to go elsewhere for important and relevant information about each customer. That information includes customer:
- Payment history
- Upcoming appointments
- Detailed notes
- Signed contracts
- Call logs
Logistics and payments are all integral parts of any conversation you have with a client. Thus, these important items should be naturally weaved into the conversation and easily accessible by both you and your client.
Business Messaging does just that — it integrates all crucial transactional information into each customer message thread. WITHIN a conversation, you can transact with said client, while at the same reference important information about said client.
Combining all this information into one place that is instantly accessible anywhere turns today’s business owner into an efficiency machine.
Homeowners have graduated from having to flip through a single Yellow Pages book to search for a local business to hire.
With the growth of discovery platforms online, the ability for you to reach moreof your addressable customer market is easier than ever.
But that also means that clients are going to be reaching out to you on a LOT more platforms. That includes:
- Your website: (built using website tool like) SquareSpace, WordPress, Weebly
- Social media pages: Facebook, Twitter, Instagram
- Directories: Yelp, Angie’s List
- Lead Gen Platforms: Google, Thumbtack, HomeAdvisor
As you expand your business presence online, you’ll be receiving more and more incoming messages, inquiries, questions, quote requests, leads, and more, from a whole host of platforms. And each one of these different platforms has apps, account log-ins, special email addresses, etc.
Business Messaging reduces the mess and consolidates all incoming requests – no matter where they are coming from – into a single, organized channel.
Business Messaging comes with messaging widgets that can be placed as links on practically every single website, social media, directory and lead gen platform in existence today. That means, that no matter WHERE a customer finds you, all their reach-outs will be directed into your Business Messaging feed.
This allows you to respond smartly and instantly to any new customer coming your way. You are 100% accessible so a new customer never slips through the cracks, and a repeat customer never feels ignored.