Smartphones Beat PCs in Speed, Cost, Convenience

WHY THIS IS HUGE NEWS FOR SMALL BUSINESSES

The release of the iPhone X has proven one major headline: smartphones are now faster than PCs.

Chips inside computers and smartphones are referred to as central processing units, or “CPUs”. The faster and higher quality they are, the quicker your PC or smartphone runs. The CPU inside the new iPhone X is referred to as the “A10” chip, and that chip not only outpaces all other Android smartphones, but it has now caught up with Intel’s laptop CPUs.

That means that common tasks are (for the most part) now faster to perform on your mobile device than on your desktop or laptop. Retail consumption trends show just how important processing speed really is, with people are buying smartphones at five times the rate they are acquiring new PCs. iPhones alone saw 75 million shipments last quarter vs. 72 million for PCs.

But it’s not just your average consumer buying up more iPhones and smartphones for their day-to-day enjoyment. Small businesses and professionals are now flocking to this newest wave of faster and more powerful technology.

Speed and Power

Speed and power are crucial and a much-needed added benefit to today’s small business owner.

If your business runs faster and more efficiently, you have more time to grow.

Many businesses and on-the-go professionals have been resorting to their laptops to deal with customer transactions. The speed and flexibility of their PCs were providing platforms for scheduling, invoicing, contracts, etc. Despite being on their feet and in the proverbial field each day, mobile was not quiteadvanced enough to support all their real-time needs.

As the power of smartphones has now surpassed that of the most popular computers, the adoption of mobile in business continues to see an upward trajectory. It’s perfectly natural for home and local businesses to want to have the fastest, most capable, and most convenient tool at their fingertips to stay ahead of their competition. In fact, they deserve it.

Hardware-less

The lighter you are, the faster you move.

Small businesses are shifting in droves from lugging around laptops (and even tablets), to moving towards the more practical, lighter-weight tools.

The iPhone X, for example, has now removed the need for wired headphones by removing the jack. This is a major step towards something bigger than just mobile – wireless. The indirect result means that other clunky hardware like Square swipers will soon be defunct as the business world continues to turn light-weight.

Shedding excess baggage and hardware weight gives mobile professionals the agility they need to better serve their clients. This leaves much more time and energy to focus on the day to day business and clientele… the real revenue driver.


All-in-One

The fundamental offering of any smartphone is the combining of the most basic workflows. From being a communication device, location awareness, to a high resolution camera.

Native and 3rd-party applications further build on top of this foundation. Specifically for businesses includes tasks like note-taking, scheduling, payments, client management, and more.

The advancement in smartphone technology actually presents an exponential benefit for small businesses. That is to say, it doesn’t just make a single workflow faster – it makes all of your daily workflows faster.

This small device supports all your core workflows on a single device. Professionals are starting to save tremendous amounts of time by taking care of all client related things in the palm of their hand. The beauty is without going back to their desk to use their computer or a pen and paper.

In addition to a time saver, moving mobile is a cost saver. Instead of paying thousands for the newest PC, any business owner can pay just hundreds for a powerful smartphone. And instead of paying for 5 different workflow tools, mobile apps can now support all core workflows in a single app. For less.

The Future of Work

The future of work and business is fast. It’s cost-efficient, time-efficient and mobile.

Small business owners and freelance professionals alike are growing to accept today’s mobile world. This is not just due to the aforementioned benefits above. Their clients have come to accept this as the norm.

The average consumer and homeowner checks their phone 85 times a day. It’s convenient, it’s with them at all times, and it’s enjoyable to interact with. The increasingly accepted mode of consumer communication is SMS text, with phone calls and emailing on the secular decline .

As more professionals make the switch from PCs to now faster smartphones, that allows them to further engage clients on their device of preference – mobile. Happy clients turns into to more referrals, which means more revenue.

Mobilize your Business

The world is going mobile, and so are your clients. That means you should too.

For some business owners and entrepreneurs, initial reaction to the terms “mobile” and “text message” may seem unprofessional.

For some professionals, after a long day of running the day-to-day and dealing with clients, having to sit in front of the computer for busy work is just a necessary evil of being a small business owner.

Well, the times they are a changing…and mobilizing. 

The benefits of text message far surpass the “what I’m used to” feeling you might have while sitting in front of a desk.

Payment speed, customer convenience, workflow efficiencies, relationship building, marketing and more — these are all fundamental reasons why your peers and competitors are rapidly adopting apps and mobile tools to help their businesses succeed in today’s mobile world.

And your clients? Not only do they accept mobile with open arms, but nowadays they expect it.

You should be happy that your clients live in apps and over text message. As evidenced below, this mobile wave will actually help you build a lightening fast business without causing you any stress.


Here’s a fun (yet slightly depressing) fact: the average time it takes a customer to pay a standard invoice is 14 days.

Newsflash: the average time it takes a customer to pay a PocketSuite invoice (sent over text) is 1 day. (See more)

Why is that (you’re probably asking)? Well we asked some of our 15,000 business owners on PocketSuite, and they responded simply: “Because it’s easy”.

Clients don’t need to get cash from the bank, or remember to mail a check, or go back home to their computer to log in somewhere online to make a payment. On mobile, your customers can pay anywhere, and they can pay over SMS text message. This isn’t some new technology or app your client needs to learn in order to make a payment. Heck, they don’t even need to create an account (i.e., PayPal). It’s a simple tap to pay. Or how about “text to pay” 🙂

In short – you’re not moving mobile for selfless reasons. You get paid quicker. Seize the day!


There are two types of businesses I run into these days when it comes to scheduling: (1) Tech Savvy, and (2) Old School. Now, there are of course others who don’t fall into these 2 groups. For the most part, these are the 2 main types you might fall into.

Tech Savvy
You’ve got some business software with a proprietary calendar. It helps you add really detailed stuff to your calendar, it’s on the web, has a log-in, sends reminders, maybe has some other cool business features, etc. The problem with the ‘TechSavvy’ approach is that the software that is being used is completely isolated from the rest of their life and it’s at your desk. Most software out there does not sync with your personal or any other calendars you use (i.e., Google, iCal, Outlook, etc.). If you want to see your business schedule, well you need to log into some portal from your desktop and view what’s on tap. You can’t see if you have a lunch scheduled that day, or if you have a doctor’s appointment, or your schedule to pick up kids, etc. You’re stuck seated, isolated. No bueno!

Old School
You do scheduling your own way. So a paper calendar or you use your Google Calendar because it’s handy and it gels with all the other personal events you’ve got going on in your life. The problem with the ‘Old School’ approach is that you’re missing out on tons of efficiencies that can help you save tons of time running your business. I get it though – “time” is tough to value. But think about a calendar that gels with your life that’s also mobile, that also sends automatic reminders to clients, that puts appointments directly on your customer’s calendars FOR them, that supports “credit card confirmation”, that auto-sends Thank You! when the appointment is complete, and more. Things you do yourself and things you also can’t even imagine doing yourself.

Start adopting a tool with the best of both worlds. Make sure it’s easy, make sure it syncs with your entire life schedule, and (most of all) make sure you can use it anywhere!


If you work in an industry where your client needs to trust you, then communication is key.

If I’m hiring anyone to come to my home, or to depend on for a special occasion, or to take care of a love one (animal or human of course), or who I’m simply paying a lot of money — I want to make sure I can contact that professional at any time. And that doesn’t mean I’m going to call you at 4 o’clock in the morning to ask you a question.

There’s a reason why people have adopted (and LOVE) text messaging as a mode of communication — it’s convenient, fast and reliable. So why not give that feeling of convenience and reliability to your CLIENTS when building a relationship with them?

Have you ever simply forgotten to respond to an email? Or lost an important email in the midst of junk mail? Or had a client be upset at your “email response time” (however reasonable that might actually be)?

Be available when your clients need you, and give them that warm & fuzzy convenient experience. Build mobile communication into the core of your workflow, and form a deeper and more direct relationship with your customers.


Give Customers Mobile Convenience

We’re talking CONVENIENCE across the board here.

Payments, scheduling, messaging, e-signing documents, and more.

In a major way, introducing all these parts of your business to clients in the palm of their hands is incredible. Your clients can be literally ANYwhere and pay an invoice you send them….Get a reminder about tomorrow’s appointment…Field a text saying “Running 15 mins late”…Receive a waiver to sign. Literally ZERO effort on them to take any action.

And that last sentence ties into why convenience is good for YOU. The “zero effort to take any action” I just mentioned? Well that “action” typically drives the success of your business — your getting paid, winning a new client, filling up your schedule, etc. 

Give clients what they want and good things will happen 🙂