The obsession of Pokemon Go isn’t just affecting eager consumers and gamers alike. It actually has potential to affect your business…but in a great way. And it won’t cost you much. To sum it up from a local business marketing expert:
“[Pokémon Go] is so popular that people are sometimes crowding parks and other locations, chasing their
favorite Pokémon characters in order to capture them. Local businesses can take advantage of this
phenomenon by purchasing “Lures” to entice players into their stores.”
If you haven’t hear of Pokemon Go yet, in short it has been THE most downloaded app in iTunes history (you can download the app for free). It’s an “augmented reality” game, wherein gamers create their own character and go from location to location (yes, in the real world) to search and capture Pokemon characters using help from their smartphone’s camera.
The game is so addictive, it has attracted hoards of people in areas like parks and public city places as they hunt for Pokemon to track down.
As a business owner that offers services or runs group classes outside, it’s a new and very exciting way to tap into large groups of potential clients to gravitate towards you while you’re in a park or outside running a class.
Attracting Potential Clients:
Leveraging the game to capture new (real life) clients is quite simple.
What you can do is purchase what are called “Lures” within the Pokemon Go app, which will entice users to come to a particular location (determined by you) as they hunt for Pokemon characters to capture.
Some fun (and helpful) terminology:
- Pokecoin = currency inside the Pokemon Go app ($0.99 for 100 Pokecoins)
- 1 Lure Module = 100 Pokecoins
- PokeStop = a local business or location
A fun (and easy way) to attract a group of Pokemon Go users:
1) Use social media to pre-announce a Pokemon Go promotion you’ll be running
2) Purchase a Lure Module to lure Pokemon Go users to your PokeStop – your location during a specific time window
3) Be attentive and capture the contact information of location visitors or offer discounts for services right on the spot!
Try even printing signs or wearing a flashy outfit to make your presence known as groups of potential clients come flocking to your location.
Chat that client up, pitch your services, then pop that lead directly into PocketSuite for immediate session booking!