The obsession of Pokemon Go isn't just affecting eager consumers and gamers alike.
It actually has potential to affect your business...but in a great way.
And it won't cost you much.
To sum it up from a local business marketing expert:
"[Pokémon Go] is so popular that people are sometimes crowding parks and other locations, chasing their
favorite Pokémon characters in order to capture them. Local businesses can take advantage of this
phenomenon by purchasing “Lures” to entice players into their stores."
If you haven't hear of Pokemon Go yet, in short it has been THE most downloaded app in iTunes history (you can download the app for free). It's an "augmented reality" game, wherein gamers create their own character and go from location to location (yes, in the real world) to search and capture Pokemon characters using help from their smartphone's camera.
The game is so addictive, it has attracted hoards of people in areas like parks and public city places as they hunt for Pokemon to track down.
As a business owner that offers services or runs group classes outside, it's a new and very exciting way to tap into large groups of potential clients to gravitate towards you while you're in a park or outside running a class.
Attracting Potential Clients:
Leveraging the game to capture new (real life) clients is quite simple.
What you can do is purchase what are called "Lures" within the Pokemon Go app, which will entice users to come to a particular location (determined by you) as they hunt for Pokemon characters to capture.
Some fun (and helpful) terminology:
Pokecoin = currency inside the Pokemon Go app ($0.99 for 100 Pokecoins)
1 Lure Module = 100 Pokecoins
PokeStop = a local business or location