Tips & tools to help your business grow faster.

When you're building a therapy or mental health business, growing your customer base and getting exposure can be challenging. With more and more competition, standing out from the crowd can be difficult. Here are the top 9 therapy marketplaces that you can join to help you grow your clientele.   (READ MORE)

When you're building a therapy or mental health business, growing your customer base and getting exposure can be challenging.

With more and more competition, standing out from the crowd can be difficult.

Here are the top 9 therapy marketplaces that you can join to help you grow your clientele.

 

(READ MORE)

When it comes to reaching your customers and connecting with new clients, Facebook is one of the most cost-effective marketing platforms available. But using Facebook as a marketing tool is not as simple as just throwing up a page and intermittently posting content. And "buying likes" isn't as effective as it once was.     (READ MORE)

When it comes to reaching your customers and connecting with new clients, Facebook is one of the most cost-effective marketing platforms available.

But using Facebook as a marketing tool is not as simple as just throwing up a page and intermittently posting content. And "buying likes" isn't as effective as it once was.

 

 

(READ MORE)

No matter what your field is, getting new customers is a lot of work. The following 100 tips (yep, one HUNDRED) can help you market your small business effectively and connect with new customers     (READ MORE)

No matter what your field is, getting new customers is a lot of work.

The following 100 tips (yep, one HUNDRED) can help you market your small business effectively and connect with new customers

 

 




(READ MORE)

The obsession with Pokemon Go isn't just affecting eager consumers and gamers. It actually has huge potential to affect your business...but in a great way. And it won't cost you much...     (READ MORE)

The obsession with Pokemon Go isn't just affecting eager consumers and gamers.

It actually has huge potential to affect your business...but in a great way.

And it won't cost you much...


 

 

(READ MORE)

Believe it or not, the typical American checks social media 17 times every single day. One rule of thumb when it comes to trying to attract customers: Be where your clients are! Organically introducing your business into the daily lives of consumers is a great way to organically build your brand and presence. Social media enables you to build your own brand (free), while also giving you the option to pay to target potential customers and be put in front of them with simple calls to action.   (READ MORE)

Believe it or not, the typical American checks social media 17 times every single day. One rule of thumb when it comes to trying to attract customers: Be where your clients are!

Organically introducing your business into the daily lives of consumers is a great way to organically build your brand and presence. Social media enables you to build your own brand (free), while also giving you the option to pay to target potential customers and be put in front of them with simple calls to action.

 

(READ MORE)

One customer acquisition model that has been revived from the dead in a big way is the pay per lead or introduction model. If you enjoy pitching your services to interested clients then pay per lead (“PPL”) might work for you. PPL offerings have grown in recent popularity as more and more individuals are going out and starting their own businesses on their own (thanks to lower marketing costs, lower legal setup fees, lower healthcare costs, mobilization of work).   (READ MORE)

One customer acquisition model that has been revived from the dead in a big way is the pay per lead or introduction model.

If you enjoy pitching your services to interested clients then pay per lead (“PPL”) might work for you.

PPL offerings have grown in recent popularity as more and more individuals are going out and starting their own businesses on their own (thanks to lower marketing costs, lower legal setup fees, lower healthcare costs, mobilization of work).

 

(READ MORE)

The “cost per click” model was coined by Google, and is ideal to capture those potential clients who are at the brink of consumption – a product, a service, etc. As explained in the “Free Listings” part of this Growth Blog, the ideal is to have your profile or website pop up organically under Google search. But Google and other search engines allow you to pay to be put in front of consumers and even pay only if consumers click on your ad.   (READ MORE)

The “cost per click” model was coined by Google, and is ideal to capture those potential clients who are at the brink of consumption – a product, a service, etc.

As explained in the “Free Listings” part of this Growth Blog, the ideal is to have your profile or website pop up organically under Google search. But Google and other search engines allow you to pay to be put in front of consumers and even pay only if consumers click on your ad.

 

(READ MORE)

“Everyone likes a deal”, the saying goes. That’s also true when it comes to customers searching for professional services…sometimes. Discount & deal platforms became the huge rage starting in 2008 because they were so new. In theory, offering eye-popping low prices will attract customers to want to book you – voila, a new customer! At the same time you could fill a timeslot on your calendar that would otherwise go unbooked (re opportunity cost).   (READ MORE)

“Everyone likes a deal”, the saying goes.

That’s also true when it comes to customers searching for professional services…sometimes.

Discount & deal platforms became the huge rage starting in 2008 because they were so new. In theory, offering eye-popping low prices will attract customers to want to book you – voila, a new customer! At the same time you could fill a timeslot on your calendar that would otherwise go unbooked (re opportunity cost).

 

(READ MORE)

Customer referrals – one of the oldest growth tricks in the book. Every business owner has heard of this growth engine. It’s honest, it’s free, and it’s the most trusted – customers are 4 times more likely to use your service if they are referred by a friend. However, many professionals don’t know how (or have the time) to juice this growth source as much as they can.     (READ MORE)

Customer referrals – one of the oldest growth tricks in the book.

Every business owner has heard of this growth engine. It’s honest, it’s free, and it’s the most trusted – customers are 4 times more likely to use your service if they are referred by a friend.

However, many professionals don’t know how (or have the time) to juice this growth source as much as they can.
 

 

(READ MORE)

The “On Demand” platforms are probably the most talked about types of models around these days (FYI, publicity isn’t always a good thing). Some of the more talked about platforms are listed below, and they range from industry specific to broader services: Handy, TaskRabbit, Uber, Care.com, DogVacay, Amazon Home Services, and others. For efficiency’s sake, let’s just dig into the On Demand model as a whole…     (READ MORE)

The “On Demand” platforms are probably the most talked about types of models around these days (FYI, publicity isn’t always a good thing).

Some of the more talked about platforms are listed below, and they range from industry specific to broader services: Handy, TaskRabbit, Uber, Care.com, DogVacay, Amazon Home Services, and others.

For efficiency’s sake, let’s just dig into the On Demand model as a whole…

 

 

(READ MORE)

To be honest, the “Premium Listing” model is arguably a declining model due to: (1) The influx of so many free listing platforms around the web; and (2) The fact that consumers are charged an ongoing fee to search for businesses. However, there is still one well-known player in this category – Angie’s List – that is alive and kicking.   (READ MORE)

To be honest, the “Premium Listing” model is arguably a declining model due to:

(1) The influx of so many free listing platforms around the web; and

(2) The fact that consumers are charged an ongoing fee to search for businesses.

However, there is still one well-known player in this category – Angie’s List – that is alive and kicking.

 

(READ MORE)

Why are online directories helpful? For one – they’re free. An important way to leverage these listing is to make sure your business profile and contact info are on as many of these free directories as possible. Reason being – many clients clients do some sort of research about your business before they reach out about a job request. So the more your business is present across all these listings online, the more comfortable clients get that you’re a legit business.   (READ MORE)

Why are online directories helpful? For one – they’re free.

An important way to leverage these listing is to make sure your business profile and contact info are on as many of these free directories as possible.

Reason being – many clients clients do some sort of research about your business before they reach out about a job request. So the more your business is present across all these listings online, the more comfortable clients get that you’re a legit business.
 

(READ MORE)

 

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