How to Get More Clients On Soothe!

Are you a massage therapist working with Soothe to get clients You’re not alone – Soothe employs over 13,000 massage therapists in almost 70 cities across the US, UK, Australia, and Canada. Soothe is an app that sends a licensed massage therapist to a client’s home, and was founded in 2013 by Harvard Business School graduate Merlin Kauffman. 

The platform has been dubbed the ‘Uber of Massage’ by fans of the service, likely because it provides on-demand massage therapy services. Soothe connects licensed massage therapists with clients seeking stress relief.

As a professional massage therapist, you’re probably wondering how you can make the most of your time and skills with Soothe

In this article, we’ll break down the top reasons that make working with Soothe different from a traditional day job as a massage therapist at a spa and also give tips on how you can make the most of your new gig.


No doubt, you joined Soothe because they claim that you can make over 3 times as much money as you can make working at a spa.

Soothe offers a 60, 90, or 120 minute massage, which starts at $129 for a 60 minute massage in most US cities. Massage therapists earn 70% of this service price.

Clients can also purchase a monthly or yearly membership, which knocks 20-25% off the retail price.

You can also pick and choose the dates and times that you’d like to work unlike working with a traditional spa.

Their hours range from 8AM to midnight, which gives you plenty of flexibility in terms of setting your own schedule.

While you’re working hard to give your clients a relaxing experience, Soothe has been racing to become the head honcho in the $16B massage therapy industry.

In 2018, Soothe acquired a competing massage therapy startup called Melt, helping it grow even faster and further dominate the massage therapy market.

This is the not the only acquisition made by this Silicon-valley based startup –  they also acquired Y Combinator-backed startup UnWind Me back in 2015

With this knowledge, you can rest assured that you’re working with an industry leader.

If you’ve passed the rigorous qualification process and been granted access to the platform as a massage therapist, you’re part of the chosen few. According to Soothe, over 30% of applicants are rejected. They only work with massage therapists that are licensed and independently insured.

So now that you’ve become a part of the Soothe network of professionals, how do you make the most of it?


There are several practices that 5-star rated massage therapists always perform when operating on the platform.

Top massage therapists will bring a table, fresh sheets, and an assortment of lotions with them to the job.

Secondly, if you’re ever worked at a retail establishment or at a coffee shop, you know how rigorously they train and emphasize delivering service with a smile.

Being warm and friendly will also go a long way as this is a service industry and thus having great customer service skills is critical.

This inviting attitude will serve you well and may even lead to more tips and a higher dollar-per-hour pay in your pocket

Soothe offers some guidance for therapists on their website.

Here is a summary


Confirm the type of massage, duration and areas that require extra attention or should be avoided


If you feel uncomfortable, leave – no explanation necessary


Use the app to communicate with your clients.


Use the app to check-in and check-out of appointments


Use the app for payments.

Soothe then provides you with contact info in case you have any questions, and purports to have 24/7 support for their therapists through phone, text, and email.

The website also mentions some common ‘scams’ of ‘fraud’ attempted by Soothe clients that they warn you about:

Underpayment Scam

Client will try to pay you directly. Refuse.

Tipping Scam

Soothe says that if someone offers to tip in cash, this can be considered Tax Fraud because it can’t be tracked by the IRS. Soothe urges clients to tip within the app.

Appointment Extension Scam

Make sure you see Tip #1 above – Perform a Thorough Intake. Soothe will not compensate you if you go over your allotted time.

Overall, it seems like a win-win for both clients and massage therapists.

A client can book a massage at their convenience and have a massage therapist at their home within 24 hours.

Massage therapists can create and manage their own schedule and work on Soothe as their part-time side hustle or they can build their client base and work full-time using the app.

However, several massage therapists working with the company have claimed that Soothe has lowered their pay, plays favorites, and taken away clients from them.

In order to ensure this type of work culture doesn’t cut into your income as a massage therapist, it’s important to build your own list of clientele as well.

This is where PocketSuite comes in to save the day!


It can be financially as well as professionally rewarding to truly work for yourself by launching your own massage therapy business.

However, if you’re seeking income independence, there are some key things to keep in mind.


Most, if not all, new clients will most likely find you online. It’s the reason companies like Soothe are doing so well – they’re taking advantage of client’s inherent bias towards searching online when looking for a new service provider of any kind.

Be visible online. This includes, but is not limited to:

  • Facebook
  • Instagram
  • Google
  • Yelp
  • Online Directories

Of course, without a way for clients to book you, you’re throwing money down the drain because folks will find your business listing, not see an actionable way to book you, and simply move on to a provider that does have online booking.

A simple solution for this would be to install your PocketSuite online booking widget  everywhere you’re showing up online, giving your customers an easy way to book your services as soon as they see your listing


If you get a lead, give them a call and send them a text message with your booking link as soon as possible!

PocketSuite makes this easy with the business messaging feature – it converts your business messages to text messages and sends them directly to your leads.

Smart Campaigns is another feature that allows you to automatically, proactively follow up with your massage therapy leads to ensure they book with you and not someone else.


Speaking of managing your business, PocketSuite has a full-fledged suite of business tools to help you run your entire massage therapy business from a single app.

Give the Premium plan a shot – you won’t be disappointed, and you’ll be able to finally spend more time building your small business into the behemoth it’s destined to be!

If you’re already using PocketSuite, here’s how to set it up for your massage therapy practice.

Like this article? Check out our article on why massage therapists should become licensed, and how to get licensed.

You’ll also love our guide on how to generate leads for service businesses in 2020, and of course our Frustrations with Square article!

How and Why you should get your Massage Therapy License

Calling all unlicensed massage therapists! Your call to action has finally arrived – in this article we’re going full shiatsu on why it’s critically important to get your massage therapy license if you want to compete in today’s saturated market of 385,000 massage schools and students.

Becoming licensed takes time and effort, so ideally you want to be certain you’re allocating your time and resources to get the best bang for your buck in terms of investing in your massage therapy business and yourself as a business owner.

We’ll discuss what to focus on, provide resources for training and certification, as well as additional resources for your perusing pleasure.

We’ll also cover the basics of why this is important to begin with. After all, if you’re going to invest time and energy in upgrading your business to the next level, it’s important that you’re not running East looking for a sunset!

This article will be your north star in terms of guiding you to licensed salvation.

We’re going to get deep in with our elbows and really unravel this knot of confusion that stresses most unlicensed massage therapists out – getting licensed – how and why?

Self help gurus advocate that the how always follows the why, so let’s take a page out of their personal development book and follow that same rhythm.


According to an IBIS report from 2017, massage therapy is a $16B market.

One of the best ways that you can differentiate yourself from the competition (of which there is plenty) is to become a licensed massage therapist.

The benefits of this are numerous and self-evident, but here they are regardless:


  • Become a Trusted Pro
  • Grow Your Client Base
  • Take Advantage of Special Business Opportunities


In our usual fashion, we’ll be tackling these one by one. Let’s start off with the trust aspect.


If someone wanted to touch your body (roughly), wouldn’t you feel more comfortable knowing that they’ve been trained and certified to perform those actions?

That’s exactly how your clients feel.

You may be acutely aware of all pressure points, danger zones, and warm-up routines that constitute a consistently invigorating massage experience for your clients. (By the way, all puns intended!)

But they don’t know that!

So how are you going to communicate this to them? Just tell them?

You’d be falling into the all-too-common trap of the Self-Serving Bias (also known as the Self Preservation bias – basically it means that folks are more likely to say things that would be beneficial to enhance their own self image).

Instead of being the dime-store huckster who’s constantly selling themselves to everyone, why not prove your worth by putting in the time and effort to earn a certificate which binds a trusted seal of approval to your name and your brand.


We already mentioned that you’d be winning over more clients and leading with a trust symbol that captures their attention and makes them more comfortable with booking a deep tissue with you.

Ideally, you could accomplish this by displaying your license visibly in your place of business and also in your social media. Facebook and Instagram are great platforms to post a picture of yourself holding your license!

Make sure to also include the logo of the accredited state institution from which you hold a license on your website. You could even put it on your PocketSuite booking form to increase trust when folks book you online.

All of these tips will help clients choose you over the competition, which ensures the long term health of your massage therapy business!


There are tertiary benefits to becoming licensed. Not only do you get more opportunities to work with trusted lenders as well as payment processors (that want to see a massage therapist with a license since it mitigates their risk and increases your lifetime value. If you are licensed, you are likely to have less unsatisfied clients who request refunds or dispute their credit card payments to you.)

You’re missing out on some serious networking opportunities by not being part of professional massage therapy organizations as well! A lot of these organizations will only include licensed massage therapists as members. It makes their network appear to be more exclusive and, thus, more valuable to those who want to do business with massage therapists from large brands to consumers looking to book sessions.

Further, these organizations really teach you how to turn your massage therapy business into a full-fledged career. Don’t miss out on this!

One last tip for you on this: if you are planning on hiring other massage therapists, make sure they’re licensed as well to mitigate your own risk.

Okay, now that we’ve chopped and kneaded this issue into submission, let’s move on to the brass tacks of it all. Namely, how to actually get your massage therapy license.


According to AMTA (American Massage Therapy Association) there currently exist in excess of  265+ accredited massage therapy institutions in the United States alone.

Here is an abbreviated 3 step process for getting your massage therapy license that is recommended by the AMTA itself:

  1. Complete a training program at a massage therapy school that will qualify you to practice in your location.
  2. Upon graduation, meet the requirements of your state or municipality (such as obtaining a license or other credential, if you practice in an area where massage therapy is regulated). This will most likely require passing the Massage & Bodywork Licensing Exam (MBLEx).
  3. Find a school or program near you: see a listing of AMTA School members.

You can also find a list of schools by state here.

In simpler terms, you need to go through a training program and then pass the MBLEx!

Click the link above to find an accredited school to get your training program under your belt.

Then, once you’ve graduated from training, go to the Federation of State Massage Therapy Boards (FSMFB) and apply to take the MBLEx.

There is a varied assortment of practice tests available online that you can take before putting up the cash to take the actual MBLEx.

Make sure you practice at least once before diving into the exam as it is known to be challenging!

For example, here’s one of the test prep questions:

Quite a doozy, no doubt – study up!

Make sure you’re prepared. I have faith in you! Thousands of massage therapy pros are killing it on PocketSuite and so can you. You can easily make a $100,000+ a year in income as a licensed massage therapist.

Dealing with messaging, payments, recurring appointments, scheduling, and administrative hassles can become quite a burden as you grow your massage therapy business.

For this reason, I would recommend saving yourself some time and headaches and finding a solution that can take the work out of your massage practice, and enable you to focus on what you’re best at.

Speaking of, once you’re licensed, you should give PocketSuite a shot if you need an app that can run your entire front-end business for you, so you can focus on healing, de-stressing your clients, and running your massage therapy business.

You’ll finally be at peace and can breathe a sigh of relief as your business runs on auto-pilot. Imagine that! Now go make it a reality. You’ve got nothing, but glory ahead. 🙂

Like this article? You’ll love our guide on how to generate leads for service businesses in 2019, and of course our Frustrations with Square article!