How to Run your Yoga Business with PocketSuite

Are you a Yoga instructor? Do you run Yoga classes and train students on proper movement, breathwork and poses?

In this article, you will learn the secrets that took me years to figure out. How to set up classes, run them smoothly, and handle all of the back-end admin stuff with no sweat.

As a busy yoga instructor, it was difficult to manage my business while at the same time re-scheduling clients, practicing poses, and coordinating classes for my students. I also needed to manage repeat clients, schedule group classes, and not forget to follow up with current students.

So I set out to find a solution… one app that could help me with all of these tasks and more. Lo and behold, I found that it can be difficult to decide between the full range of tools that are available to yoga teachers.

In this article, you will learn how I saved countless hours and now run my entire Yoga practice from my phone, using just one app. (Seriously!)

Health and wellness is a constantly growing industry and there is no shortage of Yoga instructors. Having amazing Yoga classes does not mean that you were born with a special ability that allows you to focus on yoga and business at the same time.

In most cases, successful yoga instructors who are running full classes with happy students do so by setting up tools and processes to help automate the back-end office work and admin stuff that typically takes up a lot of their time. That’s their hidden secret and that’s what I’ll be revealing to you in this article.

Your best bet is to go with an app that provides you with all the tools you need to run your Yoga classes smoothly – all in one place. You may be able to find apps that address each of these needs individually. Your problem here will be getting used to all of these different apps and making sure they are fully compatible with each other.

Most of the time they will not be! Nor will you have the time to figure out the nuances – you have classes to teach and clients to catch up with!

What is the alternative? PocketSuite.

PocketSuite is the all-inclusive app that allows Yoga teachers to schedule their classes, collect deposits, and manage their Yoga instructors, all in the same platform. You no longer have to worry about learning six different software tools in order to run your Yoga classes smoothly. Moreover, you no longer have to take your clients through a convoluted onboarding process (since you’re stitching together different features of several different apps).

Why not have all of that functionality under one roof – with PocketSuite you will be able to market to prospective students and your current students, organize classes, and collect deposits from your students in a streamlined way.

Many yoga instructors have unfortunately discovered just how much money is lost with a complicated sales process. This is especially true of those instructors who are trying to expand a small practice. No matter how great a teacher you may be, prospects just don’t want to deal with website errors, crude paper and pencil questionnaires, scheduling mistakes, etc. They want to sign up, pay your fee, and receive the best yoga training possible!

What’s more, the modern client does not have to put up with a bad onboarding or scheduling process anymore. The Internet gives the average person more choices than ever. If your process is less-than-perfect, all it takes is one mouse click to find another Yoga studio, book time at a ClassPass gym, or download a self guided workout app with a signup process that is easier than yours.

Unfortunately, clients are less loyal than ever. They will do this with no thought of how it may affect your business, especially if you have not created a real connection or relationship with them.

How PocketSuite Works for Yoga Instructors

PocketSuite is made for Yoga instructors with no time on their hands. As a Yoga instructor, this probably describes you… after all, you are doing much more than just classes.

You have to keep up with the latest in terms of new breathwork techniques, new poses, and sequences for your classes. You need to know the latest in hot yoga, trapeze yoga, goat yoga, laughter yoga, beer yoga, postnatal yoga, etc. You must constantly practice in order to maintain your mastery. Basically, you do not have time to deal with all of the back-office and admin stuff.

First, the app works in your favor by automating the marketing process. It does this by integrating with your social media, scheduling recurring classes, and sending personalized text messages. With PocketSuite focused on following up and building the future of your business, you can focus on doing what you do best – changing people’s lives through centeredness, stretching, and de-stressing.

Your marketing goes to another level when you start using PocketSuite. You can not only create groups of clients with similar backgrounds, you can market to those groups in a streamlined way. No more sifting through clients trying to remember if this one or that one wanted a group class or an extra phone call. PocketSuite does all of this for you, syncing the message that you want to put out with the audience that you want to reach.

Secondly, PocketSuite provides you with more time to focus on your core competency, namely, Yoga! The less time that you have to spend on things like appointment reminders, collecting payments, and rescheduling appointments, the more time you have to focus on creating an amazing experience for your students and changing their lives for the better. With all of the needs of the average Yoga instructor that’s running their own business taken into account – PocketSuite is the one stop solution.

I’ve heard from many Yoga instructors that they make the most money from private appointments. This is also one of the most satisfying ways to teach, because you can relay more information in a one-on-one session than you can in a group setting. However, getting these kinds of clients can be difficult if you’re not a natural salesperson. PocketSuite saves you from having to go back to school for marketing and sales – it does all of this by integrating directly with Google Ads.

Instead of having to sell packages after class, the app does it for you online. People who are looking for one on one classes can simply go to the app and sign up rather than having to ask or go through an awkward sales pitch from you. The result is better classes with no upselling pressure.

Because you can automatically organize your student’s info in the app, you can also easily put together group classes of people with similar skill levels or interests. Imagine not having to go through all of your customer lists in order to find these people. They will actually find you if your onboarding process is solid.

You can also get this done with the PocketSuite app, because your clients will complete your forms and sign up for your classes from the comfort of their home computer or phone.

You will be able to complete the entire sales process thru PocketSuite as well. This means signing students up for classes, creating ongoing connections and keeping private notes on each client for the upsell later. The app will help you target who to give certain discounts to based on how often they book classes and/or appointments with you. It will also help you determine who are the most likely candidates for gift certificates and other online products.

Your Team

It is also important as a Yoga instructor to have the best set of health and wellness professionals around you. You may have a good amount of teachers under your umbrella or you may work with a small staff to ensure the best experience for your clients. Either way, you need to showcase a high level of organization to keep your staff and students happy. PocketSuite allows you to synchronize the schedules of your teams with the schedules of your clients. This is absolutely essential if you’re trying to expand your Yoga business through other teachers.

PocketSuite also allows you to coordinate all of your team member’s calendars. You have the ability to access client information remotely so that you can always seem like the “third-eye” regardless of where you are. You can turn your staff into salespeople, tracking how well they are able to upsell Yoga clothes or Yoga mats to your customers, and paying them a commission on all sales. PocketSuite also allows you to reward them with certificates and other forms of acknowledgment if they positively affect your revenues.

No matter how you plan to expand your Yoga instructor business, PocketSuite is a tool that you can use to make it happen efficiently. Instead of hiring a bunch of admin assistants, paying someone to market your business online, or outsourcing your accounting to an expensive firm, you now have all of that at your fingertips with PocketSuite. This is the only way to expand in the digital era. Your competition is keeping things streamlined and you have to as well. Make sure that you investigate everything that PocketSuite can do for you before committing to any other solution.

Like this article? You’ll love our guide on how to generate leads for service businesses in 2019, and of course our Frustrations with Square article!

How to Run Your Pilates Business with PocketSuite

Do you own a Pilates studio? Perhaps you’re a Pilates instructor?

In this article, you will learn pro tips for running your Pilates business right from your phone.

Pilates is super popular in the fitness industry. Pilates instructors can and should take advantage of all of the latest apps and tools so they can spend more time with clients and less on paperwork (still using pen and paper, eh?)

Most independent Pilates instructors are fighting against erosion in demand from:

– Pilates apps

– Classpass

– Big gyms that offer pilates classes

With more people than ever discovering the benefits of Pilates, there is a huge opportunity for professionals who want to create thriving businesses. This cannot be done using traditional methods in many cases. There is too much competition in the marketplace, and modern clients expect a seamless experience that may be beyond the capacity of a small studio.

Here are some of the areas of improvement for typical independent Pilates instructors:

Automation – Get each part of your studio organized and well coordinated

Ease of new client sign-up and onboarding – Forget paperwork! Add students to the app of your choice or have clients book themselves online using your booking site – and all the data entry work has been eliminated, just like that. Presto!

Filling classes – Choose an app that allows you to book multiple folks into one slot

Getting rebookings and retaining clients – It’s hard enough running the business, but now you need to try to get one-time clients to rebook and also try to keep your clients from ghosting. How is it possible to do all of this and still have a life? Answer: Technology! You can use Smart Campaigns to auto-text clients, encouraging them to rebook. You can also auto-text your current clients to follow up with them regarding their experience (and offer them incentives to book additional classes or refer a friend or family member!)

Collecting recurring payments and setting up regular appointments – This is a hassle and a nightmare for beginning business owners. Use something that allows you to automatically track and manage recurring bookings, including charging your customers. Ideally you’d want something that can do all of this from 1 mobile app (no desktop needed!)

Tracking client progress and client management – This usually falls by the wayside because of the litany of other tasks occupying your time. Fortunately, with PocketSuite each student gets their own profile where you can track all the most important info for that student. No more rummaging for paper files or looking up client files on your laptop – just pull it up on your phone in 15 seconds.

The overarching solution that I’m advocating is to invest in the right app that keeps everything in one place. In most cases, this kind of app is not easy to find, especially an all-in-one.

Fortunately, PocketSuite allows Pilates instructors to run a full-fledged Pilates instructor business without the need to take on more expenses like additional instructors on your payroll or tons of new, confusing software.

Let’s take a look at some of the ways that PocketSuite gives Pilates instructors a chance to focus on their core competencies without losing out on any new client opportunities.

Taking Your Studio to a New Level

The traditional way to expand business is to first increase the capacity of that business to take on new clients and automate some of the paperwork.

In most cases, this means hiring new instructors. You probably have to give them a salary instead of just having them be commission-based, which can really cut into your payroll expenses.

One of the biggest opportunities that PocketSuite provides to small Pilates studios is the ability to automate the paperwork and admin work without hiring new people.

Furthermore, Pilates instructors do not really have time to handle everything needed for a growing business. In order to build and maintain a great practice, Pilates instructors must stay ahead of the latest techniques and sequences. This involves research, taking up time that you would normally use on all of the paperwork for your business.

How exactly does the app help Pilates studios expand?

Appointment Booking

PocketSuite has the ability to give a small studio the full range of appointment booking options. Similar to how instructors have a number of different kinds of appointments, including private individual appointments, group sessions, first-time drop-in classes, and series classes.

In many cases, clients find their new Pilates instructor through social media. Social media management can be extremely difficult for a single Pilates instructor that doesn’t have a staff already and hiring a social media expert can be prohibitively expensive for a solo practitioner.

Some instructors are even responsible for coordinating recurring appointments and there is always the responsibility of making sure you charge for late cancellations and no-shows.

In some cases, Pilates instructors do not have the time to follow up and collect their fees, including late fees. This can lead to lost income and puts your reputation at risk – if clients do not feel as though they have to show up to their appointments that instructor loses respect and is not considered a referenceable business.

PocketSuite automates all of the above appointment types and more. You as an independent Pilates instructor are no longer personally responsible for booking appointments with clients. (Imagine that!)

Clients and prospects can be categorized into various groups and you can send an email or SMS to them for marketing purposes – automagically! The app integrates with Google Calendar and iCal, ensuring that all scheduling for your students is done efficiently.

Using PocketSuite, independent Pilates instructors can also eliminate the burden of having to follow up on late paying customers, late cancellations, and no-shows. All of this is done automatically and on a recurring basis by the app so the “nudging” and “reminders” are always in progress. At the same time, you as the Pilates instructor are freed up to sign up the next batch of students, grow your business, and keep your 5 star reputation.

Onboarding

Strong, consistent onboarding of new clients is a hassle that many Pilates studios have trouble with. Most instructors are usually using a crude paper and pencil onboarding process or hiring an assistant to do the job, which cut into their profit margins. This expense, however, may not always pay off. Pilates studios do not necessarily receive a steady volume of new clients activity everyday. Yet, regardless of your client activity, your employee has to be paid consistently.

Do you see how this may become a problem?

PocketSuite has the ability to automatically book new clients. Not only are you as the instructor relieved of the pressure of collecting client information to book them, but your clients can also choose which class is best for them and book ahead of time online (or even from your Instagram or Facebook page!)

The consistency of the booking process is also super important. Using PocketSuite, you will easily be able to tell if your marketing efforts are working without having to become a professional marketer.

Part of the onboarding processes includes collecting deposits from new clients. This can be an awkward stage in the relationship, especially if the prospect has not fully committed to taking your Pilates class. Delegating that interaction to an app is such a relief! It makes the choice to pay a deposit a more natural and expected next step for the client (as opposed to an awkward request from you).

No longer does a Pilates instructor have to moonlight as a professional salesperson or bill collector – this is now the responsibility of the PocketSuite app (which never gets nervous or scared about asking for deposit money!)

Promotions

Another huge part of expanding your Pilates studio is offering the right promotions. The challenge is how best to offer promotions to the right people at the right time. If you have to offer a discount to everyone at once, you cut into your profit margins because you are offering discounts to clients who can and have paid full price.

With PocketSuite, you can offer promotions one at a time or all at once. You can send messages to specific groups of students who love you and will pay anything to keep working with you. You can send different messages to other individuals or groups who may need a little more prodding to stick with it and keep attending classes. The bottom line is that you have the power to personalize your marketing message and target your communication to specific client audiences.

You can run your promotions through PocketSuite using your social media. You can keep the entire process in a single marketing funnel as well (instead of having to take your prospect through different processes and tools). Once your prospect agrees to take an individual class or group class, you can have the app immediately collect the deposit and confirm the appointment for that specific class. Should that customer need more nudging, you can schedule and send them a personalized message.

Running the Business

As a Pilates instructor, you are responsible for the wellness of your own studio. However, you are also responsible for managing your team. Your team expects you to be professional and three steps ahead at all times, no matter how much extra work is on your plate. On top of that, you have to maintain your position as the people leader, maintain your skill set, and complete the other million things that are required of you in your business.

When do you actually have time to practice your own Pilates alongside teaching and running a business?

This is exactly what PocketSuite was designed to help you do. Not only do you have the ability to automate onboarding and marketing, but you can also easily schedule and manage your Pilates classes.

If you need to get your team together for a group meeting at the drop of a hat, you can do this through PocketSuite. You can keep records of business income and your office calendar to let people know about upcoming changes quickly.

Your team also needs to easily access client information. Depending on your current tools, you may be the only person with total access to client info. Ideally, you should be able to coordinate your team member’s calendars as well as give them access to accurate client info. PocketSuite is the answer here as well.

Creating a bigger, smarter, and better Pilates business is much easier when you have the right tools on your side. PocketSuite is the ultimate marketing, scheduling and client management tool for you if you are looking to grow your business and maintain your reputation as a 5-star Pilates teacher!

Like this article? You’ll love our guide on how to generate leads for service businesses in 2019, and of course our Frustrations with Square article!

How to Run Your Fitness Instructor Business with PocketSuite

The fitness training industry is becoming more competitive by the day. More and more people are beginning to understand the importance of getting professional help with their fitness. The modern customer has more choice than ever, and if you are not running a streamlined, efficient business, you will lose those customers to the trainer who is.

There is a huge question that most fitness trainers come to at some point in their solo careers: How do I expand my business without overloading my budget? I do not have enough money to compete with the large gyms. I cannot hire an admin and team or pay thousands of dollars for marketing. Does that mean that I am stuck at this level or is there another way forward?

You might be surprised to learn that you can get all of the admin, operations, marketing and scheduling support that you need within a single mobile app. The power of PocketSuite is especially clear in the fitness industry. In the fitness business, independent trainers have little to no time to manage back office tasks. After all, a fitness trainer has to look the part!

Outside of training clients, a trainer has to take the time to keep his or her own fitness level up. After all, noone is going to trust and out of shape fitness trainer. With PocketSuite, you have the time and tools to keep up with your own training, deliver results for your clients who are paying you, and grow your business.

Saving Time

Time is money in the fitness industry. You need to spend the majority of your day training clients if you want to maximize your income. This means you do not have the time for admin work during the weekday. In most cases, this means taking on less clients or putting in late nights to do all of the “homework” that usually comes with running a fitness training business. With PocketSuite, you do not have to choose between this rock and hard place.

How exactly do you save time with PocketSuite? The app does all of your client management, booking, intake forms and contracts, and payment collection for you – behind the scenes. While it is running in the background taking care of all your paperwork, you can do back to back appointments and classes with clients. Here’s a short list of fitness business activities that PocketSuite helps with.

  • Onboarding – One of the most important aspects of your business is quickly getting relevant information from clients once they have signed up with you. You need this information to create programs for them now and market to them in the future. PocketSuite gives you online forms that your customers can fill out on their own time from their phone or desktop before coming in for their first session. You have the information in a digital format and you do not have to wait while the customer fills it out before starting their training.
  • Booking – Just like your clients can onboard with your PocketSuite online forms, they can also book you online very easily as well. You can customize your booking experience to ensure that your clients are answering all relevant questions before they confirm their appointment. Synchronize your schedule to the app so that you never have to worry about double booking. You can also set special days and block off days if you have a break coming up or you are taking a holiday.
  • Protecting your time – As a busy trainer, you do not always have the time to immediately fill open slots due to last-minute cancellations with new clients. Let the app do it for you automatically! You can also enable the waitlist feature, which will automatically register the next person on the waitlist when a free spot opens up. If you have a cancellation, you can send out a group message that will hit all of your available prospects at once. You can personalize this message for different types of clients. You can even combine the message with one of your promotional discounts to activate the most amount of clients.
  • Discounts and surcharges – With PocketSuite, you can personalize discounts and pass on a small processing fee to your clients by using the “surcharge” feature. Having the ability to do this on a one-to-one basis ensure you preserve your profits. You do not have to offer discounts to your entire client list.
  • Building leads – PocketSuite is also a strong marketing platform that allows you to build up a strong pipeline of new clients. You can post your online lead form on your Facebook and Instagram page and add it to your website. Anytime someone wants to learn more about you and your business, the client form will collect all of the information you need for your first session with them. As the final step in your new client acquisition process, PocketSuite helps to maximize your marketing efforts.
  • Group messaging – Group messages can mean clients or staff members. If you are trying to expand your business, you need to be able to send a message to different groups of people at different times. With PocketSuite your bulk text messages can go to as many as 20 people at once. You can send a marketing message, promote one of your deals, or just say happy holidays. Most importantly, you can keep your different customer groups organized for special promotions or other special communication down the road.
  • Staffing – As your business grows, so too will your staff. You will need to keep information about them just as much as you keep it on your clients. Why? You will need to keep up with the jobs they have completed, how much you have paid them, attendance in their classes, which clients they are working, etc.. Also, it is best to know the details about your staff members so that you can assign jobs to them that are a good fit.

Running Your Business with PocketSuite

All of the features mentioned above may seem like a bit much depending on how far along you are in your business. One of the best things about PocketSuite is that you can customize the features that you need right now and turn on more when you are ready. Your user interface is customized based on your exact needs rather than some template of how someone else thinks a business should run.

This is the bottom line: You can run your fitness training business anyway you like when you use PocketSuite. This is the app that provides you with everything from admin to scheduling to payments to marketing that works today and down the line when your business grows. As you expand, you may make use of more features or you may find that some features are not relevant to your business anymore. You can change these easily without switching to another app. This app grows with your business.

You will find that your business grows in ways that are unique to your personality and the clients that you serve. You will not be a carbon copy of any of your competitors, no matter how where you are in your professional journey. With this in mind, you need a flexible platform that gives you the ability to change options whenever you like. You need room to experiment and improve.

There are no rules in the world of small business and especially not in a highly competitive market like fitness training. As your competitors add new features, you may be forced to change your offerings in some way. PocketSuite is one of the best apps to make this happen. Whether you need new changes in your private training or classes or you need to change your membership plan, you can get it done at any time while continuing to see clients and deliver great results.

You may be surprised at the number of fitness trainers who are using PocketSuite secretly to expand business. If you are wondering how your competitors are somehow attracting new clients without “breaking a sweat,” you may have stumbled upon the answer!

As you begin to learn how to take advantage of all the PocketSuite features, don’t be surprised if your competition starts taking pages from your playbook. Don’t worry – your secret is safe with me. There is plenty of business in the fitness training industry to go around!

Like this article? You’ll love our guide on how to generate leads for service businesses in 2019, and of course our Frustrations with Square article!

Best Communities to Help Personal Trainers Succeed

Being an independent health and fitness professional can feel lonely. You don’t have co-workers, you don’t have any staff – it’s you and your clients.

As fitness-focused groups and communities have grown online (on top of what already exists “offline”), fitness, health and wellness professionals are starting to take advantage of the vast wealth of knowledge and benefits out there. Being a part of a group or community won’t just help you get more clients or help you learn tips/tools from successful peers, but they can also act as your psychiatrist – helping you connect with fellow fitness and health professionals across the world relating to your daily frustrations, questions and concerns.

We’ve spoken to thousands of personal trainers, wellness professionals and yoga instructors to get a sense as to the most powerful communities (online and offline) to help them get the upper hand when it comes to building their own small business.

LinkedIn Groups

LinkedIn Groups can help your fitness business in two ways:
(1) Shed light on great educational resources
(2) Connect with peers to help your sanity

LindedIn Groups focus around fitness, health and wellness businesses are hyper-targeted and can add hyper value to your business. Groups that were recommended to us include Fitness Trainers and Coaches (52,815 members), Health & Fitness Industry Professionals (21,507 members), and The Health & Wellness Networking Group (60,790 members).

These groups are best described by a summary from Fitness Trainers and Coaches. “Allowing professionals in this industry to network, gain knowledge and share techniques among other group members so that the common objective of improving the lives of our clients, can be achieved along with the advances in technology.

LinkedIn Groups are great because the members of these communities share training tips. They share useful blogs and they share tech tools that will help their peers succeed. The fantastic thing about these communities is the professionals don’t consider each other competition. Members are open and happy to be helpful to other professionals – it’s not a zero sum game in this community…everybody can succeed together.

LinkedIn is also a great way to connect with peers to help vent any frustration. On top of public communication feed, you can create direct and private relationships with other trainers on the platform. You can share stories, experiences and advice (public or private). Advice based on any working situations or experiences you’ve had with clients. You can decide if you’d like act as social media shrink doling out advice to peers. Act as the patient with a sea of eager fitness, health and wellness entrepreneurs who are willing to help.

Certification Programs

Don’t get me wrong – getting a 3rd party certification as a fitness trainer or health professional is work. Discovering the program that will benefit your business, analyze its benefits, pay money for the certification, and then actually prepare and take an exam to complete certification. The return on this investment can be huge for a variety of reasons.

Popular certification programs include ACE Fitness, IDEA Fit, and NASM. Becoming a part of these certification programs is great because it not only opens you up to a network of other professionals, but allows you to leverage the network for benefits. Things like employment listings, exposure within a client-facing directory, liability insurance discounts, product discounts and more. Here’s a great comparison table detailing the variety of benefits across certification programs.

Communities like these are more active and force you to do work. In return the amount of work you put in can yield tremendous dividends. About 100,000 trainers across the U.S. are part of these certification groups.

Twitter Influencers

There are a lot of these “influencers” on Twitter that dole out useful tips, tricks and advice. Especially relevant within the fitness and health industries that thrive off it. Typically most of these people cater to consumers who are looking for D.I.Y. advice. This is not as relevant to eager entrepreneurs looking to build their own business. Similarly there are many influencers you can follow on Twitter who talk about broad or niche topics that you will find interesting. Therefore, you can then pass on to your clients in the form of consulting advice or enhanced services.

Adam Bornstein (@BornFitness) provides great content and articles around a whole host of educational fitness topics. Meaghan B Murphy (@meaghanbmurphy) is an ACE certified trainer and also provides useful tips focused on training integrated with a healthy lifestyle. Jen Sinkler (@jensinkler) has a hyper focus around female heavy lifting (niche industry for some trainers). Bobby Strom (@BobbyStrom) is known as the “trainer’s trainer” with must-read tips revolving around not just fitness but medical help as well. Bob Harper (@MyTrainerBob) is meal oriented and clearly one who is friendly with food-conscious celebrities. Point being, there are all types of fitness and health personalities you can follow. To further your entrepreneurial career, depending on your business needs.

Twitter communities keep you and your specific industry in-the-know on a variety of topics. Never let any trends, topics or tips slip under the radar – turn this knowledge into power by improving your client relationships and services.