Most Popular Skincare Services by State

Top Skincare Services by State

Have you ever given someone a triple oxygen facial? Have you ever done a brazilian wax right before a client leaves for her exotic vacation? If so, you’re probably an esthetician (or #beautyboss). From facials to microdermabrasion to chemical peels, today, we’ll discuss all of the treatments available in the market to make your client’s skin softer, their eyebrows thinner, and their extensions even more fab.

I write this article because I was curious about which treatments clients in different states love most. 

Does a client’s skin and hair treatment preferences shift based on where they live?

Curious to know the answers, we analyzed data from tens of thousands of Estheticians who are using PocketSuite to schedule and collect payment from hundreds of thousands of beauty clients.

After analyzing this Esthetician data, we created the map above to answer the question – we hope you’ll join us as we nerd out on some Beauty Industry statistics!

(Psst.. If you’re new to the PocketSuite blog, we’ve also written a lot on the topic of How to Market your Esthetician Business on Instagram, How to Get your Esthetician License, and How to Get More Clients for your Esthetician Business on Yelp.)

Today, we’ll discuss some common trends in the beauty industry as well as share the most popular skincare services for estheticians by state based on PocketSuite client booking data.

But first… what’s been going on in the beauty industry as a whole?

THE BEAUTY INDUSTRY

‘Skincare Specialists’ is the technical term used to describe Estheticians and Beauticians by the Bureau of Labor Statistics (BLS).

The beauty industry is popular and growing fast – the employment of Skincare Specialists is projected to grow 14 percent from 2016 to 2026.

The beauty industry is growing and expected to reach $180 Billion by 2024. 

With all of these positive growth indicators, plus the unemployment rate being at a low 2.2% (prior to Covid-19) for Estheticians, it makes sense to commit to this field if you’re just starting out in your career.

WHAT DO ESTHETICIANS DO?

The BLS defines the job description as “cleansing and beautifying the face and body to enhance a person’s appearance.”

Common terms for Skincare Specialists include Estheticians, Beauticians, as well as sub-categories of specialists like Eyelash Technician or Hairdresser.

Well trained Estheticians should be able to do the following easily:

  • Sterilize equipment and clean work areas, now in the age of Covid-19 more than ever
  • Examine clients’ skin to evaluate skin condition and appearance.
  • Cleanse clients’ skin with water, creams, or lotions.
  • Demonstrate how to clean and care for skin properly and recommend skin-care regimens.
  • Apply cosmetic products, such as creams, lotions, and tonics.

HOW MUCH DO ESTHETICIANS MAKE?

US News determined that the average Esthetician and/or Skincare Specialist makes around $30,080 per year:

Skincare Specialist Median Income

The BLS estimated the median hourly wage of an Esthetician was $15.05 in 2018.

However, this number varies dramatically by area.

For example, Estheticians in the Virginia Beach area earned more than $55,000 in May 2011 while those in south central Wisconsin earned less than $23,000.

Here’s a closer look at average salary by state:

Annual Mean Wage of Skincare Specialists

Given this large chunk of change, it’s no surprise that the industry is growing quickly – an estimated 6,800 Skincare specialist jobs are expected to be added between 2016 and 2026.

However, there is a barrier to entry to becoming a certified specialist in the Beauty field.

Typically, the price of admission is the cost and time it takes to earn a certification.

According to IPEDS, the tuition for a 2 year degree in Esthetics ranges from $3,393 in public institutions to $10,546 for out-of-state private institutions.

Check out our article on how to get certified – we can guarantee it will cost you less if you do it online than at an institution, however the in-person training could be worth the expense.

If you don’t have an official college degree, don’t worry!

A full 89% of Estheticians have no Bachelors degree, so don’t let that stop you.

Additionally, there are other opportunities available in the field besides actually being an Esthetician – you can try medical esthetics, aromatherapy, or permanent makeup.

“You also have the option of becoming a teacher, representing or launching a skincare line, or managing a spa.”

Now that we know what an Esthetician does and how much they make, let’s talk about the most popular services offered by Estheticians in the US.

Most Popular Skincare Services in America

THE MOST POPULAR SKIN CARE SERVICES IN AMERICA 

We looked at the entire US and highlighted the most popular skincare services in each state.

The absolute #1 most popular service across all states is General Waxing (pictured in grey above).

TYPES OF WAXING

There are a variety of waxing treatment available, including Bikini Waxes, Brazilian Waxes, and waxing individual body parts.

There are also different techniques – Soft and Hard waxing according to Women’s Day:

“Soft wax is done with paper or muslin strips, and hard wax is removed without strips.” 

Just make sure you don’t go tanning up to 24 hours after your wax, or you’ll be really itchy and uncomfortable!

Tied for 2nd place with 5 states each are:

  • Eyelash Extensions
  • Facials
  • Face Cream

Let’s dig a little deeper with each one of these so you can understand which of these treatments may be right for your clients.

Who knows – you may even discover your new favorite service!

TYPES OF EYELASH EXTENSIONS

There are many types of popular eyelash extensions available:

Mink – The most desirable and usually the most expensive. Natural look.

Sable – Ultra fine, not recommended for those with allergies to animal fur.

Fox – Require more work – must be permed to maintain the curl. 

Man-made – No need to curl or perm them! 

Silk – Heavier, best for special occasions.

Synthetic – Heaviest, least natural looking.

Volume (Russian) – choose between 2-6D. Usually cost more and take longer to apply.

Choose wisely – and expect to pay roughly $80-$150 for your first set of lashes.

TYPES OF FACIALS

Fun fact: Over 7 Million consumers have had a Facial in the last 6 months.

There are so many different kinds of facials you can get:

Classic – Involves cleansing, exfoliating, extractions, a mask, and a moisturizer.

Lymphatic Massage – Minimizes puffiness by massaging certain areas of the face.

Microdermabrasion – Sprays small crystals onto your skin and then vacuums up the exfoliated skin cells – often called an ‘Instant Facelift.’

Electric – Contours the face by applying small electric shocks using a microcurrent device.

Anti-Aging – Similar to a Classic Facial, usually with antioxidant-heavy serums and collagen added.

Brightening – Evens out your skin’s color (hyperpigmentation) using Vitamin C.

LED – Uses specific wavelengths of light to lower breakouts and inflammation.

Laser – Resurfaces your skin by removing the top layer with a laser (don’t worry, this is a lot less like an episode of Star Trek than it sounds)

Go try giving your clients or your best friend one of these facials, especially one you haven’t tried yet! You might just discover it’s your new favorite to give clients.

TYPES OF FACE CREAM

There is a ridiculously large number of choices when it comes to face cream.

It may be more useful to talk about the different face cream regimens of which there are a variety as well.

Here’s an article that summarizes 8 rules Estheticians live by.

Here are 6 top regimens from the best Estheticians in the world, including Kim Kardashian West’s go-to Esthetician.

Studies suggest that about half of women will choose their skincare products based on the ingredients, so keep an eye on what’s inside and check the label before you buy!

Now that you’re well versed on the most popular Skin Care services in America, why not try using PocketSuite to treat your entire Esthetician business to a “face lift”? Estheticians use PocketSuite to look more professional with clients. You can schedule, collect payments, receive intake forms, and get contracts signed by your clients all in one app, completely from your phone.

We even have a free plan for beginner Estheticians.

There’s a reason we come recommended by the ASCP!

Like this article? You’ll love these articles:

Our Frustrations with Square article

How to Become a Licensed Eyelash Technician

Licensed Eyelash Technicians Are In High-Demand

Are you a beautician or esthetician solo-preneur who specializes in lashes? Alternatively, do you own your own salon and employ other beauticians or estheticians? No matter which one describes you, you’ve probably seen and heard more about lashes and lash extensions lately than ever before.

There’s a good reason for this, as Teen Vogue estimates that lashes and lash extensions are now becoming more popular than mascara.

That’s right – getting your lashes done is now more popular than makeup. How is this possible?

Well, for one, it makes your clients’ morning routine that much easier.

If you’re a beautician and you haven’t been offering this service yet, here’s a complete guide on eyelash extensions.

In fact, folks have even been inventing some incredibly popular techniques for applying lash extensions at home. With the meteoric rise of popularity in lashes and lash extensions in the beauty industry, it is a great time to cover the basics of why it’s important to get your beautician or esthetician license, as well as the practical real-world steps to getting licensed.

After all, any additional services you can offer that increase your income is generally a good thing (especially if you’re building on this growing trend).

Get that stray eyelash out of your eye and say hello to the Disney Princess look, because we’re about to reveal the complete How and Why of becoming a licensed eyelash technician.

After reading this article, you’ll be able to make your clients’ eyelashes more lush and beautiful, all while building your solo-preneur or small beauty business at the same time!

WHY YOU SHOULD BECOME A LICENSED EYELASH TECHNICIAN

First, we’ll dive into why becoming licensed to perform your lash treatments and lash extension services above-board is essential for your success as an independent business owner.

In fact, we’ll review 3 reasons why that is the case:

1. Becoming a professional

2. Avoiding legal action (don’t get sued!)

3. Financial benefits

Let’s take this step by step for becoming a certified technician!

BECOMING A CERTIFIED LASH TECHNICIAN

First off, getting licensed makes your business appear that much more professional and on-point in the long-term.

It’s a way to differentiate yourself in a $1.7B market chock-full of eyelash technicians, estheticians, and beauticians all vying for your client’s attention.

In fact, ABC News characterized it as a ‘booming market’ in their article on the topic, which also features clips from Kim Kardashian’s tutorials that have helped to drive demand.

One way to stand out is to feature your license on your Facebook or Instagram page.

You can literally just snap a picture of yourself holding your license and post it.

You could argue this is essential if you’ll be applying a bonding solution to their eyelids or otherwise servicing them with chemicals and/or sharp objects in the vicinity of their face and eyes. Being a lash stylist does require customers to trust you, so a certification is a great way to alleviate their concerns.

You’ll get more bookings straight from your Instagram (shameless plug: putting your PocketSuite booking button on your Instagram page can help with this as well. Even listing out the specific eyelash treatments available can help get you more leads.

AVOIDING LEGAL ACTION (DON’T GET SUED!)

Here’s a recent question posted on Avvo about whether it’s possible to sue a beautician for being unlicensed when they performed a lash extension service.

If you’re operating unlicensed, you are classified as unregulated by the Board of Cosmetology.

This comes with several problems from a legal standpoint, the biggest of which is that you can actually get sued for misrepresentation of your official business status.

Take it from the experts at Lash Affair:

Nearly all states require a lash artist to have a cosmetology or esthetician license in order to apply lash extensions. … Otherwise, artists are not able to have a home salon that is unregulated by the board of cosmetology.

So that’s that. If you’re operating under the table, you’re putting yourself at risk of legal action.

You don’t want a disgruntled client with burned eyelashes or superglue in their eyes to file a suit against you.

FINANCIAL BENEFITS

Being your own boss brings a lot of benefits (and who doesn’t like a flexible schedule?). And becoming a licensed eyelash technician comes with actual financial benefits. It might start out as a part-time thing, but as it grows you can turn it into a full-time job.

For example, Associated Skin Care Professionals (ASCP for short) is the official industry organization that has thousands of licensed members.

Being a part of this organization will allow you to network with others and exchange valuable business tips, go to conferences, get educated on the latest market trends and techniques, and even get referrals from fellow business owners!

In order to join, however, you must be licensed.

Another prominent organization, The National Association of Lash Artists (commonly known as the NALA Global Directory) can help you find an accredited course to help you on your journey to get licensed. More on this in the next section on How to get licensed.

So now that we’ve covered all of the potential benefits of becoming a licensed eyelash professional, let’s continue to the juicy part – How do you actually do it?

HOW TO BECOME A LICENSED EYELASH TECHNICIAN

You don’t need a medical license to become an eyelash technician, but the requirements for becoming licensed vary by state. Here are the 3 steps to take if you want to become a certified lash technician.

1. Check the list of licensing requirements for your state.

Determine the laws of your particular state (assuming you’re within the United States) – do you need to become a licensed esthetician, cosmetologist, medical professional, or barber?

2. Take an accredited course and complete the required hours of training in order to graduate and receive a certificate.

Extensive training courses are required for becoming a certified technician. Depending on the course you choose, it can take up to a couple of months to get certified. In person classes are also the way to go as you’ll get hands-on coaching to learn how to work with lash extensions and new lash products coming out. You can take courses at a local beauty school and some community colleges even offer training courses. And as a bonus, the training courses are where you can learn customer service to deliver an excellent experience to your future customers.

Here is a directory of courses to help get you started.

3. Go to your state’s Board of Cosmetology (or Esthetics) and take your licensing exam.

There is also continuing education available as well as advanced courses, specifically for experienced eyelash technicians.

You can choose between Classic Courses, Volume Courses, Combo (Classic + Volume), Lash Lift and/or Lash Tint certification courses as well as Extended Learning courses for experienced Eyelash technicians.

For starters, go with the Classic courses. If you’re more experienced try one of the other ones to expand your knowledge. Once you have your cosmetology license, you can officially begin working as an eyelash technician.

Ultimately, this journey that you’ll be taking to get licensed will result in more money in your pocket, less sweat on your brow, an end to all of the worries about being sued for unlicensed practice and a wealth of connections and partnership opportunities.

Your new life as a licensed eyelash technician awaits. Will you grab it or let it slip away?

MANAGE YOUR BEAUTY BUSINESS WITH POCKETSUITE

Speaking of changing your life, PocketSuite can give your esthetician, beauty, or barber business a whole new look.

Say hello to online booking from your website/Facebook/Instagram, accepting deposits and payments online, scanning credit cards on your phone, scheduling, and a whole lot more. Try the Premium plan and thank me later.

Like this article? You’ll love our guide on how to generate leads for service businesses in 2020, and of course our Frustrations with Square article!

How to Run Your Esthetician Business with PocketSuite

Are you an aspiring esthetician, a full-fledged esthetician-solopreneur, or an skincare business owner? You’ve probably run into challenges managing your clients – after all, between making other people beautiful, creating beautiful marketing campaigns, and getting your beauty sleep, who has time for all of the admin work that’s involved in making your business run smoothly? You’re busy making your clients’ skin smoother than butter! (Shea butter of course)

Well, have I got a doozy for you. In fact, I’m about to share one of the industry’s best-kept secrets.

It’s no wonder that the ASCP (Association of Skin Care Professionals) deems PocketSuite “The app for Estheticians.”

There’s also a reason why over 10,000 folks have been using PocketSuite to manage their business.

In this article we’ll go over the best features that PocketSuite has to offer specifically for the Esthetics industry.

Get your Jade Rollers and Skin Scrubbers ready, because we’re about to take your Esthetician game to the next level!

In this article we’ll cover:

1. Getting your Esthetics Business set up on PocketSuite
2. Importing your Clients
3. Setting up your Services
4. Setting up Payments
5. Key Features (important!)
6. Best Practices

HOW TO RUN YOUR ESTHETICS BUSINESS WITH POCKETSUITE

You probably offer different services to your clients – from microblading to facials, maybe you even offer monthly discounts on recurring packages!

Either way, PocketSuite has you covered.

The first step would be to sign up and get your PocketSuite account set up.

You can easily go thru the onboarding process, which takes 30 seconds and will customize the app based on which industry you’re in. In your case, we’ll be selecting Health and Wellness -> Esthetician.

Now here’s where the magic starts to happen.

Next, we’re going to set up your services.

SET UP YOUR SERVICES WITH POCKETSUITE

Now we can get to the fun part!

Start by adding your services, ideally in groups of 3 (studies show that psychologically folks like to see items in odd numbered groups). If you have more than 10 services, turn on the “Categories” feature so you can group your services in a way that makes it easy for your clients to click and checkout online.

If you have 3 different prices, keep in mind that most folks will choose the middle price. Set up your pricing accordingly!

Finally, you can add your current clients. PocketSuite makes this easy because of the free importing provided to all signups, even on the free plan!

SET UP PAYMENTS

Are you currently accepting credit cards from your clients? If not, you can easily set that up with PocketSuite. Here’s 10 different ways you can accept payments using the app.

For now, we’ll walk you through setting up payments via accepting credit cards from your clients.

The benefit of this is you have their card on file, they get an automatic receipt texted to them, and you don’t have to ask for payment each time because their info is stored in your system!

It also makes you look like much more of a professional Esthetician. The kind they can feel comfortable referring to all of their friends!

You can also use these tips to help you get more referrals – after all, in the Beauty industry word of mouth is everything!

KEY FEATURES

Here we will be discussing the key features of PocketSuite that Estheticians in particular rave about. I hope you’re wearing 2 pairs of socks because the first pair is about to get blown off!

Online Forms

You can create beautiful forms for internal use (taking notes about your clients’ preferences) or client-facing intake forms (in order for clients to fill out their personal health history and skincare needs/preferences).

Waivers & Contracts

Say goodbye to using 3rd party apps to send liability waivers or contracts to your clients – a few taps, a signature, and PocketSuite has got you covered.

Products & Inventory Tracking

It’s a shame you’ve been tracking all of your products and inventory manually, since PocketSuite has a built-in online product sales and inventory tracking feature!

Gift Certificates

Gone are the days when you were searching for a third party tool that can send out gift certificates. Or were you just creating them manually in Google Docs? How do you even track those? Forget all of that, you can sell gift certificates and track the purchases with ease from your PocketSuite dashboard. Log in to the app today and try it out!

Smart Campaigns

We’ve got you covered here – auto-send SMS campaigns to your clients encouraging them to book their next appointment, share skincare tips and aftercare guidance, or even offer holiday/special discounts.

Did I mention you can re-engage past clients to build your recurring client base? Yeah, PocketSuite actually helps you to build your business and increase your bottom line. Which makes it practically pay for itself, not once but many times over. And that’s not even considering all the time you’ll save not typing the same message over and over, and customizing it for each client. Hooray for more money in your pocket and more time in the day to spend with your family!

BEST PRACTICES

Signing up new clients is a breeze with PocketSuite. You can literally take all of the pain out of the process. No more relying on spas that barely send you any new clients, just to take a huge percentage of your income.

Now you can be your own spa (not literally, but essentially you’ll have the back office that a spa typically gives you).

For example, a lot of folks get their massage therapy license, and then go back to get their Esthetician license in order to be able to give facials as well as deep tissue massages. The major reason is that they don’t have enough clients for their massage therapy business – but the issue is, the same problems that hinder your massage therapy business will also limit your esthetician business.

The reality is, if you have a stream of clients coming in, you need a system to manage all of them. How are you going to keep track of client preferences, payment info, client intake forms, liability waivers, recurring appointments, cancellations, and charges?

With PocketSuite, you basically get an app that does all of that and more.

Top Estheticians are crushing it with PocketSuite, simply because it gives them more time to focus on what they do best – namely top-of-the-line facials, extractions, and general skin care regimens.

How, you ask? Let’s dive into that now and I’ll give you the low down.

CLIENT MANAGEMENT

How about when clients cancel on you? Now you need to go back into your excel spreadsheet and mark that they canceled. What about keeping track of repeat offenders?

And then of course there’s the waitlist feature. If you’re all booked up, and somebody cancels, the waitlist feature automatically tees up the next person into the time slot that was canceled.

You can literally send out a group message that will alert all of the folks on your waitlist that a spot has freed up. All of this with just a few taps on your phone. No more digging thru SMS threads to find your customers and trying to remember which one wanted the time slot!

PAYMENTS

Not to mention that payment info is stored automatically so you’re not worrying about collecting credit card info or cash from your clients every time.

Your clients can update their own credit card information, saving you the hassle of having to ask them for a new card when one expires.

CANCELLATIONS

Want to initiate late cancellation fees? No problem, you need to protect your time and this also decreases no-shows dramatically (no surprise, huh?)

MARKETING / SALES

Now let’s move on to marketing. I’m assuming you have a Facebook and Instagram page for your business. If not… go make one now!

Okay, now that you’ve made one (or already have one and are puzzled that I even needed to ask) it’s time to hook up your PocketSuite booking widget to your social media.

That’s right, folks can book appointments with you right from your Facebook / Instagram page. I know you’re getting giddy because this is the future!

How about selling products? Facial creams, tweezers, powders… whatever is in your inventory, PocketSuite’s new Inventory Management feature allows you to keep track of how many products you have, how many you’ve sold, and even alerts you when it’s time to re-order.

Not only that, but your products can be separate transactions from your services. It also allows you to apply different discounts on services without compromising your bottom line when selling your products.

Most top Estheticians make a handy profit by up-selling their products after the service, so if you’re not reaping this reward already, you need to get in on it! Studies show that 40% of top esthetician income is typically from product sales. That’s how you’re going to grow your business and ultimately your bottom line. If you don’t, you’re leaving money on the table.

What about following up with current clients? The handy Smart Campaigns feature handles that effortlessly. Simply tee it up and personalized SMS messages will automatically be sent out to your current clients. You can use this to upsell them, offer discounts, and ultimately get them coming back for more (the best way to increase your income without having to find and get more customers).

THE BOTTOM LINE…

If you’ve been puzzled wondering how your competition seems to run huge businesses without breaking a sweat, realize that every part of your business (except the direct services that you provide to clients) can be broken down and streamlined.

Additionally, when you then realize that most of these systems can be automated with a single app, it makes it a no-brainer to give PocketSuite a try.

There’s not a single app on the marketplace currently that makes it easier to run your entire esthetics business from soup-to-nuts.

Like this article? You’ll love our guide on how to generate leads for service businesses in 2020, and of course our Frustrations with Square article!

How and Why you Should get your Esthetician License

Are you an esthetician-in-training, professional Esthetician solo-preneur, or running your Esthetics small business? If so, you’ll get invaluable advice in this article about the basics of getting your Esthetician license and ensuring you have all of your professional credentials up to date throughout the life of your skincare business.

No more waxing, exfoliating, or pore cleansing under-the-table.

That’s right, you’re going to signal to the world that you are a pro and take your Esthetics business to the next level!

But before we crack in, we’ll discuss the basics of why you should even bother to get your Esthetician license in the first place. (By the way, all puns are intended.)

This article consists of the following parts:

  1. Why you should get licensed
  2. How to get licensed

First off, let’s discuss why you should get licensed to begin with!

Get your lancet ready because we’re about to poke some holes in the argument that you don’t need your Esthetician license.

WHY YOU SHOULD GET YOUR ESTHETICIAN LICENSE

This is pretty straightforward. We’ve come up with 4 reasons why you need to get yourself licensed if you are a practicing Esthetician, and outlined them below:

  • Professionalism
  • Gaining Trust (and clients)
  • Training Others
  • Missed Opportunities (Financing, Payment-wise)

Let’s take these one at a time:

PROFESSIONALISM

First off, being a licensed Esthetician is critical in order to appear more professional and distinguish yourself in the market.

We routinely see Estheticians showcasing their license on their Facebook and Instagram profiles, in order to prove to the world (and to potential customers doing their research before booking with them) that they are a true pro.

GAINING TRUST (AND CLIENTS)

It’s not enough that you are marketing your services to clients – once they find you, they also would like to have confidence that you will deliver on your promise, whatever that is.

If folks will be trusting you with lancets and creams around their face, it’s fairly plausible to assume that they will be more comfortable with a high degree of certainty that you know what you are doing. Clients often fear the worst, “what if the chemicals burn my face?; what if I have a bad reaction to the creme?; or is there a chance I pay you and I don’t see any difference on my face?”

For this reason, it’s immensely important to showcase your license to folks in any and every way possible, so that you get a higher conversion rate of folks seeking out your facials and waxes and full body scrubs to people who actually book you.

TRAINING OTHERS

At PocketSuite, we have an eye on Estheticians who are killing it, and a lot of them actually train other Estheticians once they get their license.

This can be an additional income stream for your business with the added benefit that you don’t have any inventory expenses. What you are delivering is your knowledge and experience to others who are just starting out.

This means your profit margin will be substantially higher when you train others. Time to take some of those extra profits and treat yourself to a pamper session (especially if you already work in a spa or salon!)

MISSED OPPORTUNITIES

Think about all of the missed opportunities that will inevitably pass you by if you aren’t licensed. We’re talking financing, payments, etc.

For example, your business may not be eligible for financing from banks if you aren’t licensed.

Also, you won’t be able to get access to a reputable payment processing platform to accept client credit card payments if you don’t have that license hanging on your wall.

Payment processors do this to ensure that they are not hit with massive disputes chargebacks, for example should your clients pay for a facial and decide they are unsatisfied with the treatment because their unlicensed Esthetician didn’t do the “Swedish facial” the way that they  like it.

Furthermore, the Bureau of Labor Statistics found that the median hourly wage of a skin care specialist is $14.55 as of May 2016 or $30,270 per year in salary.

This is dated info, but it should still motivate you to get licensed for one simple reason…

“The highest paid specialists are those employed in dermatologists’ offices or otherwise working with physicians, making an hourly wage of $19.33”

Source: Chron

Try getting that hourly wage without a license!

So now that we’ve reviewed the key advantages of having an Esthetics license, let’s shuffle on to how you can do this with minimal time and effort on your part.

HOW TO GET YOUR ESTHETICIAN LICENSE

TRAINING & CERTIFICATION

There are a number of authorities on this.

One community that comes to mind is Associated Skin Care Professionals, or ASCP for short, and they dominate the market in terms of being one of the largest professional organizations for Estheticians.

Their group consists of Professionals, Students, Educators, and Employers.

Navigate to their signup page, enter your email, and get connected with some resources that will launch your Esthetics game into the stratosphere.

What about finding a school? This varies by state, but there are resources out there to help you find one that works for you.

In order to find an Esthetician school in your state, you can go to our esthetician resources portal to get comprehensive information on schools, licensing, and associations. Explore a list of all the accredited schools in your state where you can get certified.

I would also recommend looking into getting certified on a national level, in order to further distinguish yourself and get more professional opportunities. You can do so by checking out the NCEA – according to them, getting the National Esthetician Certification is the highest voluntary credential for Estheticians in the United States.

LICENSING

So now that you’ve gone thru an Esthetician school and received your coursework completion diploma, let’s get you licensed on a State level!

There are 3 parts to getting your State license:

  • Go thru a school or apprenticeship (this part you’ve already completed)
  • Take the licensing exam and pass it
  • Maintain your license

First of all, depending on what state you live in (assuming you’re in the US), you should be able to contact your local state licensing board in order to get licensed.

This process is different in each state, but you can find all licensing info by state.

Here’s what Washington State’s licensing website looks like to get your Esthetician license:

First you would click on “Cosmetologist, Barber, Manicurist, Esthetician, Hair Design, or Master Esthetician” (yes, that’s all one category)

Then click on ‘Graduate of a school or apprenticeship’ and complete the prompts that follow.

Remember, this may vary by state so make sure you follow our instructions and figure out how it works in your state.

Once you pass the exam, consult the school of your choice on the best practices for maintaining continuing education, as these requirements vary by state as well.

So, what are you waiting for? Go find a school, take a course, get licensed, and start raking in the extra cash! You might even have enough to get some new facial creams or exfoliating treatments to expand your inventory and offer more options to your clients.

Here are some additional resources for your consideration:

If you’re an Esthetician and you’re looking for a one-app solution to run your business on-the-go, give PocketSuite a shot today. We come recommended by the ASCP!

Like this article? You’ll love our guide on how to generate leads for service businesses in 2020, and of course our Frustrations with Square article!

How To Become An Esthetician

how to become an esthetician




Training to become a certified esthetician comes with many benefits to boost your career as a beauty professional, make a great income and help people be happy. An esthetician helps people feel better in their own skin. You’ll enjoy flexible hours and many potential career paths. Work for yourself and you can literally write your own paycheck. And you can do this all while continuing to perfect your skills, since every client you serve has different skin. As an artist, you’ll also enjoy great professional satisfaction by making clients feel better about themselves as you enhance their appearance.

becoming an esthetician

These are just some of the services you can provide:

  • Facials
  • Eyebrow and eyelash treatments
  • Extractions
  • Waxing
  • Body Wraps
  • Masks
  • Scrubs
  • Acne Treatments
  • Makeup Applications
  • Makeup consultation
  • Chemical Peels

To reach this level, you’ll need to get certified and licensed to practice in your state. It’s fun, fairly easy, not too expensive and much of the coursework can usually be done online for convenience.

In this article you’ll learn:

  • How much money you can make as an esthetician
  • The required training and certifications
  • Professional groups to join
  • Employment opportunities for estheticians
  • Finding clients
  • Plus helpful tips for new estheticians

How much money can you make?

The average esthetician salary in the United States is $35,112. That works out to about $17.56 per hour. Those on the high end of the pay range (the top 1 percent) are making more than $29 per hour. With tips and commissions on products you sell in the salon, you’ll make even more.

how much do estheticians make

You can check average salaries for your state with EstheticianEdu.org’s searchable web page.

Training and Certification

Many private schools and institutes offer esthetician training at varying price points. The best approach to selecting a program is to check with your state’s cosmetology board on local requirements for certification and licensing. Then you can choose a program that best fits your needs. An alphabetical list of state cosmetology boards and contact information is available here.

If you want the best, the National Coalition of Estheticians, Manufacturers/Distributors & Associations (NCEA) is the premiere organization for certifying professional estheticians in the United States. “NCEA Certified” represents the highest skin care credential currently available in the United States and adherence to the profession’s code of ethics.

The cost of training ranges from $664 if you pay in installments, to as low as $600 for paying upfront. You can complete the training at home with study materials delivered by the NCEA. For details on training, browse training program for specialties and look for certification programs.

From initial training to certification as an esthetician, expect to invest four to six months of full-time effort. If you choose to train part-time, you can earn certification within nine to 12 months.

National Coalition of Estheticians

There are 3 Steps:

  1. Order the training manual and start your candidate application requirements while working through the manual. Your candidate application should be ready to send in after four to six weeks.
  2. Authorization to test. Schedule and pay for your exam.
  3. Take the exam. You’ll need a computer, a smartphone and an Internet connection, which will allow you to take the test anywhere you wish.

You’ll also need CPR/AED/First Aid certification and be recertified during an in-person class every five years. Certification training is available through the Red Cross and the American Heart Association.

Here’s what you’ll learn in preparation for the national esthetician exam. The 90-minute exam covers scientific concepts and skin care and services, testing your knowledge in these areas:

  • Infection control procedures involving bacteria and viruses, controlling infection, including methods; and safety guidelines; knowing what to do when exposed to blood
  • Basic understanding of human physiology and anatomy
  • Skin histology and physiology, including the function of skin layers and glands, and hair follicle structure
  • Body hair composition, including hair structure and growth; hair growth abnormalities
  • Chemistry of cosmetic products, including ingredients, labeling and more.
  • How to perform a client consultation with appropriate documentation. That includes:
  • The analysis of the skin, including type and condition
  • Handling the records of clients, including intake and consult charts
  • Protocols involving treatment
  • Knowing when to withhold certain Skin services based on client evaluation
  • Cleansing procedures
  • Steaming procedures, including towel and steam
  • Exfoliation procedures, both chemical and physical
  • Hair extraction procedures
  • The effects of massage movements
  • Use of masks, including clay/mud and gel
  • Methods and procedures of hair removal, including waxing and tweezing
  • Makeup application principles, including face shapes and features analysis, plus color theory
  • How to use equipment during skin services (lamps, facial steamer/vaporizer and LED therapy.
  • Services related to body treatments and eyelash extensions

Professional Groups to Join

You’ll want to remain a member of NCEA both to maintain certification and have access to their continuing education materials and other valuable professional information.

There are three membership options:

$65 per year

$95 per year – this includes your business listing in the NCEA’s online directory

$160 for a three-year membership, in which you’ll save $35.

Esthetician professional groups

Employment

Professional estheticians can find a confusing array of employment options, each with different benefits and potential drawbacks. Let’s go through the most common employment types:

Independent Contractor with Booth Rental

These estheticians pay a salon or spa a rental fee for access to the salon or spa facilities. As independent contractors, booth renters buy their own supplies, set their own working hours and fees, and provide their own business insurance. You are completely in control of your earnings. With an established business and steady clients, independent contracting may be right for you.

Hourly Pay + Commission

Many salons and spas pay their full-time employees a low hourly wage plus commission, which is based on a percentage of how much business you produce. So if you delivered $500 worth of services to clients and receive a 20% commission on gross sales, you’d be paid $100 plus your pre-arranged hourly wage.

Team Member Compensation

With this employment arrangement, you receive a base salary plus commissions on your services and any products you sell to clients. If salesmanship is a skill you possess or would like to master, this compensation package might be right for you.

Straight Salary

You earn a yearly salary and probably receive benefits like health insurance and paid time off. Straight salary jobs are usually found in professional settings such as medical spas. You offer your services and are typically under no pressure to sell products while working with clients.

straight salary of esthetician

If you’re just starting out, it may not be financially practical to open your own studio at first. This means working for someone else. An up-to-date resume and a copy of your NCEA certification are essential parts of your application. Online job-search services such as Indeed.com and ZipRecruiter will yield openings.

Join esthetician discussion groups on social media (Facebook has several) so you can build your professional network. Set up your professional profile on LinkedIn to start connecting with other estheticians and groups whose members may know of upcoming job openings before they’re advertised.

If you’re thinking of opening a studio, search for cities where the competition is not as great. Consider locating in resort areas where people on vacation want to be pampered. You might get so much seasonal business that you’ll be able to afford lengthy vacations of your own in the off season.

Finding Clients

When running your own business, an attractive website is essential. If you’re not comfortable designing a website yourself using templates and artwork from popular sites like WordPress, hire someone to build a basic website for you. Just get an online presence going and keep it up-to-date with photos, special offers on skin-care products to drive traffic to your door, discounts for new customers, maybe even a price break for existing clients who refer new business.

Build Your Credibility With Online Reviews. According to a survey, 90% of participants are influenced by positive online reviews.

Have all new customers fill out a basic form about their interest in your services and be sure they include their contact information. Your web site can be set up to require contact information before the form can be submitted. You want contact information so you can follow-up with all your clients. This encourages repeat business.

Good to know:

  • Tips are appropriate and encouraged in beauty salons and spas. A 20 percent gratuity is considered the minimum for good service.
  • Communication is vital. To succeed, you’ll need a loyal customer base.
  • Create a relaxing environment. Clients should look forward to their visits.
  • Always dress professionally and be well-groomed (your skills will be judged initially by your own appearance)
  • Deliver every service “by the book” following all best practices.
  • Focus on specialties for everyone working at your spa. Staff then work better and faster.
  • Know how to sell products and upsell services.
  • Stay on top of your profession with continuing education.

If you enjoyed this article, check out some other PocketSuite.io content that can help you grow your career as an esthetician. Here’s a great place to start.

PocketSuite has thousands of business owners who all started where you are right now. Our community is always happy to help you ramp up, grow your client base, and achieve your income goals, both within the PocketSuite app and as part of our exclusive Facebook Community Group. PocketSuite’s vision is for any professional to be able to work for themselves and make a great living. It starts here. It starts with you. It starts today. Let’s get started, download PocketSuite now! Feel free to reach out with any questions (we’d love to hear from you)! Text us @ (415) 841-2300.





How To Become A Sugaring Technician

how to become a sugaring technician




Sugaring may be the ideal option for people who’ve experienced pain from waxing, microblading and other hair removal techniques that can leave sensitive skin feeling raw. Because many clients prefer a low-impact beauty treatment, most spas and salons offer sugaring as part of a comprehensive suite of services. If you don’t have a sugaring tech on the team, you’re potentially turning away business. Sugaring is a more expansive beauty treatment because it can be used for hair removal anywhere on the body.

becoming a surgaring technician

All you need are three all-natural ingredients – sugar, lemon juice and water – to form a sugaring paste. Some sugaring techs spice up their paste formulas with a drop or two of essential oils, maybe a dash of honey, but the basic ingredients remain the same. A natural product, sugar only adheres to hair and dead skin cells, so the procedure does not agitate healthy skin.

Generally, you’ll need an esthetician’s license before you can train to practice sugaring. There are many online courses available to train in the skill. Also, beauty salons and spas throughout the country offer training as a sugaring tech. Most of these in-person courses can be completed in a day, after which you’ll receive a certificate you can display in your salon – and start sugaring.

You can make decent money offering sugaring services, but again, being able to offer sugaring means you’ll attract more clients to your business. So getting trained in sugaring gives your customers one more reason to choose your salon over all the others.

Sounds sweet? Let’s get ready to train in sugaring. 

In this article you’ll learn:

  • How much money you can make as a sugaring technician
  • The required training and certifications
  • Professional groups to join
  • Employment opportunities for sugaring technicians
  • Finding clients
  • Plus helpful tips for new sugaring techs

How much money can you make?

Salaries for sugaring techs range from $33,000 to $38,000 annually. By training to become certified as an esthetician, in addition to sugaring services you can nearly double your annual income to an average of $73,000. Information on how to become a certified esthetician can be found in Chapter 1.

Salaries for sugaring techs also depend on your employment location. Sugaring technicians working in department stores, for example, actually make more money than those employed at spas and resorts.

how much do sugaring technicians make

You can check average salaries for your state with EstheticianEdu.org’s searchable web page.

Training and Certification

There are dozens of online training programs in sugaring. Many spas and beauty salons also offer in-house training, which is beneficial because you get hands-on experience.

Because licensing regulations vary widely around the country, the first thing to do is find out what’s required by the state where you plan to practice sugaring. Here’s a state-by-state listing of official governing agencies.

Even if your locality does not require formal licensing, becoming trained in sugaring is still important because it takes skill to perform the procedure successfully. You can’t just whip up a sugar and lemon-juice paste with a dash of water and start removing hair from your clients’ bodies. It takes practice.

Training course fees typically range from $500 to $1,000 or more, with $750 to $800 being average. Most training courses can be completed in a day. In-person training at a salon or spa tends to cost a little more than online training, but again, the advantage is you get immediate hands-on experience. If you choose the on-line route to training, you could ask friends to be test subjects so you can get some actual sugaring practice under your belt.

Here’s what you’ll learn during training:

  • Hair removal theory
  • How to consult clients on the process, covering what to do and what to avoid before and after their appointments
  • Preparing sugaring paste (if you don’t wish to buy a prepared formulation)
  • Practicing sugaring technique on a model
  • How to sugar different areas of the body

If your state requires certification as an esthetician to perform sugaring, join the National Coalition of Estheticians, Manufacturers/Distributors & Associations (NCEA). This is the most-respected organization for certifying professional estheticians in the United States.

training and certification of sugaring technicians

The cost of training with the NCEA ranges from $664 if you pay in installments, to as low as $600 for paying upfront. You can complete the training and take your final exam at home with study materials delivered via email from the NCEA. For detailed information on becoming an esthetician, see Chapter 1.

Check out this video of a common sugaring procedure to get a feel for what’s involved.

This video offers a demonstration of how to apply the sugaring formulation the way the pros do it.

Professional Groups to Join

Consider joining The Professional Beauty Association to meet other sugaring technicians and enjoy continuing education opportunities that can advance your career. This association offers three membership levels, bronze, silver and gold, starting at $195 a year. Bronze is probably the right choice for an individual membership. The gold level is mainly for salon owners who can add up to 30 employees on the same membership for a $1,500 annual fee.

Benefits of joining include social networking (a good way to find out about job openings), plus continuing education, conferences and special events, and discounts on liability, health, dental, and vision group insurance.

surgaring technician professional groups

If you pursue certification as an esthetician as part of your career preparations, maintaining your membership in the National Coalition of Estheticians, Manufacturers/Distributors & Associations (NCEA) will further expand your professional network while holding onto a valuable credential.

Employment

Local spas and beauty salons should be your first destination. Many offer sugaring services to clients and those that do not can probably be convinced that they should. Bring copies of your resume, licenses and certifications, as well as photocopied images of your sugaring work (or a business card with links to your website and Instagram account). Your attractiveness as a job candidate – and opportunities for making a larger income – will only increase if sugaring is just one of the beauty services in your skill set.

If you’re able to relocate, online job-search sites like ZipRecruiter, Simply Hired and Indeed.com can turn up dozens of job opportunities for sugaring techs. Bear in mind that when moving to another state you’ll need to be in training and certification with that state’s laws before you can work.

Finding Clients

In addition to your business website, create an Instagram account to showcase your sugaring services. The idea is to post plenty of “before” and “after” photos with hashtags so that people looking for sugaring services can find you. For example, using #Eyebrowsugaring as a hashtag will cause your Instagram page to pop up when people search for eyebrow sugaring on the platform. Instagram is the #1 online venue for sugaring artists to display their work. Be sure to get written permission from your clients before you post images of their faces. Close-up shots of eyebrows and sugaring work are probably okay to use if no individual can be identified by the images.

finding clients as sugaring technician

Other strategies for attracting new business:

  • Give discounts to new customers.
  • Create a referral program with discounts for returning customers who bring new clients to you.
  • Ask clients to review your services online. According to a survey, 90% of people say their buying decisions are influenced by positive online reviews.
  • Ask all new clients to complete a simple form about their interest in your sugaring services. Get their contact information on the form. This lets you follow up with clients and increase repeat business.

Good to know:

When consulting with clients about their sugaring procedure, there are important pre- and post-procedure topics you should discuss with them. Here’s what your clients need to know:

  • Exfoliate the skin a minimum of 2 days before an appointment.
  • Do not exfoliate the day before, the day of or the day after the sugaring procedure.
  • Do not moisturize before the appointment. That means no lotions or creams on the body area to be treated.
  • Avoid using deodorant the day of the appointment if getting underarms sugared.
  • Wait four to six weeks for regrowth of hair before scheduling another sugaring appointment.

In addition, for at least 24 hours after sugaring treatment, clients should avoid:

  • Applying scented lotions or creams
  • Exfoliating the skin (wait at least 48 hours after a sugaring treatment)
  • Using deodorant (if the underarms were sugared)
  • Heat (no saunas, steam rooms or hot-yoga studios for at least a day)
  • Direct sunlight, tanning beds and infrared lamps
  • Working out
  • Make-up (if the procedure involved facial sugaring)
  • Touching, scratching or rubbing the treated area

If you enjoyed this article, check out some other PocketSuite.io content that can help you grow your career as a sugaring technician. Here’s a great place to start.

PocketSuite has thousands of business owners who all started where you are right now. Our community is always happy to help you ramp up, grow your client base, and achieve your income goals, both within the PocketSuite app and as part of our exclusive Facebook Community Group. PocketSuite’s vision is for any professional to be able to work for themselves and make a great living. It starts here. It starts with you. It starts today. Let’s get started, download PocketSuite now! Feel free to reach out with any questions (we’d love to hear from you)! Text us @ (415) 841-2300.





How To Become A Threading Technician

how to become a threading technician




Eyebrow threading originated in India thousands of years ago. In ancient Persia, what is now modern Iran, threading was considered a right-of-passage beauty treatment for girls attaining womanhood. Today threading is considered a clean and painless alternative to waxing or tweezing the eyebrows for a more shapely appearance. Threading gives you greater control over brow shaping than waxing and is less stressful on the skin than tweezing individual brow hairs.

becoming a threading technician

You can practice eyebrow threading, also known as epilation, in most states without an esthetician or cosmetologist license, but you’ll still need training to do good work.

There are lots of training options. Your local spa or beauty salon may offer in-person classes and there are dozens of online courses to choose from. With both, you’ll get a study manual and training videos (either online or recorded on DVDs), plus a threading kit with the basic supplies. The only real downside to online training is you’ll still need some volunteers to practice on before you can reasonably expect to charge money for threading.

With an in-person course, you can be certified in as little as 5-6 hours. As a working brow threading tech, you can make good money and enjoy the professional satisfaction of helping clients feel good about themselves by enhancing their appearance.

Ready to take your career as a beauty professional to the next level? Let’s get started.

In this article you’ll learn:

  • How much money you can make as a threading technician
  • The required training and certifications
  • Professional groups to join
  • Employment opportunities for threading technicians
  • Finding clients
  • Plus helpful tips for new threading techs

How much money can you make?

Threading technicians average about $11.30 an hour currently in the United States, although a trained and licensed esthetician can generally charge twice that amount based on skill and experience. 

Take a look at Chapter 1 for more information on how much money a licensed esthetician can expect to earn.

Facial hair removal eyebrows threading procedure in beauty salon

Threading techs also can receive tips (20 percent is customary on a threading service) that add to their income.

You can check average salaries for your state with EstheticianEdu.org’s searchable web page.

Training and Certification

Not all states require a license to offer eyebrow threading. The best way to protect yourself and be sure of the requirements is to contact your state’s cosmetology board and find out what regulations apply in your area. Some states even have specific prohibitions on the technique for performing certain threading procedures. For instance, California forbids threading techs from holding the cotton thread in their teeth while working, as this is viewed as unsanitary.

If you do need to become a licensed esthetician, consider joining the National Coalition of Estheticians, Manufacturers/Distributors & Associations (NCEA), which is the premiere organization for certifying professional estheticians in the United States. “NCEA Certified” represents the highest skin care credential currently available in the country and adherence to the profession’s code of ethics.

threading technician training and certification

The cost of training ranges from $664 if you pay in installments, to as low as $600 for paying upfront. You can complete the training at home with study materials delivered by the NCEA. See chapter 1 for more information on training to become an esthetician.

Even if you don’t need a cosmetologist or esthetician license to work as a threading technician, training and certification will not only show you’re qualified to do the work, but you’ll have an edge in the job market over techs who do not have certification.

Here’s a state-by-state listing of esthetician schools and training programs where you can study brow threading.

You’ll definitely want to shop around for a training program that fits your needs. Prices vary, but start at about $140 for an online course. In-person training can be more expensive, but you get hands-on experience. With online courses you’ll need to recruit willing friends to be test subjects as you practice brow threading techniques. It will be difficult to persuade anyone to hire you unless you can show examples of your work. Be sure to take photos of your test subjects before and after completing their brow treatments. Building a portfolio of work samples is crucial to finding work in the profession.

What you’ll learn in training for brow threading:

  • Eyebrow Threading & Shaping online training (typically involves watching videos)
  • Eyebrow Threading Technique with demonstrations
  • Eyebrow Shaping Technique with demonstrations
  • Threading Theory
  • Explaining eyebrow threading benefits to clients
  • Stocking the correct supplies
  • How to fill-in eyebrows using cosmetic products
  • How to conduct a proper consultation with new clients
  • Tips for promoting yourself on social media

Professional Groups to Join

The Professional Beauty Association offers three membership levels, bronze, silver and gold, starting at $195 a year. Bronze is probably your best choice for an individual membership. At the gold level, for $1,500 salon owners can add up to 30 employees on the membership.

threading technician professional groups

Benefits of joining include networking with other members (great for hearing about job openings), plus continuing education opportunities, conferences and special events, and discounts on liability, health, dental, and vision group insurance.

Employment

Visit local beauty salons and spas to ask about employment openings. Bring your resume, training certificates and photocopies featuring pictures of your work on clients. You can also find job opportunities in hair and nail salons, day spas and department stores.

Finding Clients

Set up a business webpage. It doesn’t need to be fancy; just attractively designed with a description of your services and plenty of photographs to showcase your threading work.

Create an account on Instagram devoted to your threading services. Instagram is one of the top online platforms for beauty professionals to display their work. Take “before” and “after” photos to illustrate the quality of your work. With every Instagram post, include a hashtag (example: #browthreading) so people can find your work. Without hashtags, no one can search for your services.

finding clients as a threading technician

Other ways to get new clients:

  • Offer a discount to new clients.
  • Set up a referral program to give discounts to returning customers who bring new clients to your door.
  • Ask clients to review your services online. According to a survey, 90% of people say their buying decisions are influenced by positive online reviews.
  • All new clients should complete a basic form about their interest in your brow threading services. Get their contact information so you can stay in touch and email special offers to them.

When promoting your services, these are the benefits most often mentioned about eyebrow threading:

No chemicals

Unlike other hair removal procedures, threading does not use chemicals, only cotton thread. Clients with sensitive skin should find this appealing.

Accuracy

A skilled threading tech can shape brows with greater precision than a tech using tweezers or wax, which covers the brow and makes it difficult for techs to see what they are doing.

Less pain

Because the thread does not touch the skin during hair removal, threading is less painful than plucking brow hairs individually, or waxing over the brow.

Less time needed to achieve results

Threading involves the removal of several brow hairs at once in one clean motion. Compare that to tweezing one brow hair at a time.

It’s safe

For people who use topical retinoids or acne medications, threading may be a safer alternative to waxing, reports WebMD.

Unlike chemical treatments or waxing, threading is much less likely to cause skin irritation.

A long-lasting procedure

Threading results can last from 2-5 weeks before another appointment is necessary to maintain the brow appearance.

It’s affordable

Clients can enjoy stunning results for a price typically much lower than other brow treatments.

Good to know:

  • Need some new ideas? Here’s a dozen bold eyebrow moves to share with your clients.
  • Top eyebrow tips & tricks from some of the most well-respected brow techs in the world.
  • Learn how brow trends have changed through the ages.
  • A 20 percent gratuity is considered appropriate for a threading tech’s services.
  • If you’re working at a spa that sells products, and most of them do, take time to learn about selling techniques. Chances are you’ll receive a commission on products you sell. It’s a nice way to supplement your income.
  • Stay current with your profession through ongoing training.
  • Follow best practices by using only clean, quality tools.

If you enjoyed this article, check out some other PocketSuite.io content that can help you grow your career as a threading technician. Here’s a great place to start.

PocketSuite has thousands of business owners who all started where you are right now. Our community is always happy to help you ramp up, grow your client base, and achieve your income goals, both within the PocketSuite app and as part of our exclusive Facebook Community Group. PocketSuite’s vision is for any professional to be able to work for themselves and make a great living. It starts here. It starts with you. It starts today. Let’s get started, download PocketSuite now! Feel free to reach out with any questions (we’d love to hear from you)! Text us @ (415) 841-2300.





How To Become A Microblade Artist

how to become a microblade artist




Microblading is both the hottest trend in the beauty industry and the highest paying. Working consistently with as few as two clients per day you can still earn more than $300,000 a year. Of course, that kind of income isn’t possible without extensive training, licensure and certification.

Microblading originated in Asia, where it has been around a long time, but only in recent years has the popularity of this beauty service positively exploded in the United States.

becoming a microblade artist

You can learn the fundamentals in as little as three days. Unlike cosmetologists and estheticians who must complete longer training programs and clear regulatory hurdles set by state boards, microblade artists can begin working much faster and earn considerably more because the service is in hot demand.

How much money you can name is really up to you. We’ll take a look at average hourly fees and how to promote your microblading business to maximize your success.

Even a newbie can still earn as much as $100 an hour.

If you’re already a licensed esthetician, adding microblading to your repertoire can expand your salon business dramatically.

Microblading to the uninitiated might seem like work similar to a tattoo artist. In reality, microblading is highly localized – strictly along the eyebrows – and requires minuscule amounts of pigment to achieve stunning results.

Another aspect of this beauty service that makes it appealing is the relative lack of competition compared to the high demand for skilled microblade artists.

And as a final, intangible benefit, you’ll enjoy the artistry necessary to bring smiles on the faces of your clients when they see the transformation. Sound good? Read on.

In this article you’ll learn:

  • How much money you can make as a microblade artist
  • The required training and certifications
  • Professional groups to join
  • Employment opportunities for microblade artists
  • Finding clients
  • Plus helpful tips for new microblade artists

How much money can you make?

The short answer? A lot.

Clients gladly pay anywhere from $250 to $800 for a single, microblading session, depending on location and the reputation of the salon. A treatment session typically lasts about two hours. In that premium price range, an expert microblading artist can make $125 to $400 an hour. Even after deducting the nominal cost of supplies used in the microblade procedure, including ink and sanitized needles – materials worth maybe $25 – you’re still looking at an above-average income.

how much do microblade artists make

The treatment can last for 15-24 months depending on a client’s skin, so you’ll need to develop a steady stream of customers coming through the salon door. That’s because you might not see repeat business for more than a year. Don’t worry; we’ll go over techniques for marketing your microblading business later in this article.

You can check average salaries for your state with EstheticianEdu.org’s searchable web page.

Training and Certification

Because licensing regulations vary widely, the first thing to do is find out what’s required by the state where you plan to practice microblading. Here’s a state-by-state listing of official governing agencies.

Even if your locality does not require formal licensing, microblade training is still essential because this is an invasive procedure that can put you in contact with a client’s blood. As with any invasive procedure, there is also a slight risk of infection. These factors plus the fundamental skills needed to perform quality microblading make training in the profession an essential part of your career development.

training and certification for microblade artist

AMA Microblading Academy is probably the best known and trusted Microblading training organization in the United States. Their 3-day training course costs $3,900 and is held throughout the country at different times each year.

What you’ll learn:

  • The manual method of applying permanent cosmetics to the eyebrows. Similar to tattooing, although microblading requires much smaller quantities of pigment.
  • Techniques for creating extremely fine, natural-looking hair strokes.
  • How to apply anesthetic to minimize pain and discomfort.
  • Use of needle and fine blade tools to apply pigment to the eyebrows. The pigment is applied just below the top-layer epidermis to achieve natural looking results.
  • Performing touch-ups, which is usually necessary 4-6 weeks after the initial treatment.

The AMA’s image gallery offers a good look at different microblading procedures.

If you also need an esthetician certification to meet your state requirements for licensure, join the National Coalition of Estheticians, Manufacturers/Distributors & Associations (NCEA). This is the premiere organization for certifying professional estheticians in the United States.

The cost of training ranges from $664 if you pay in installments, to as low as $600 for paying upfront. You can complete the training and take your final exam at home with study materials delivered by the NCEA. For detailed information on becoming an esthetician, see Chapter 1.

Professional Groups to Join

Allure Microblading Academy is the best-known professional group for microblade artists. When you complete their training program, you’re automatically listed in their national directory of certified microblade artists. Being listed in this searchable database will help clients find your business. Serious customers will do their homework before choosing a salon. If yours is listed in the AMA directory, you’re ahead of the competition.

You can also follow AMA on social media, including Facebook and Instagram.

Another professional group for microblade artists is The Society of Permanent Cosmetic Professionals. Membership in this organization shows you are dedicated to promoting the ideals and standards of the society by offering cosmetic tattooing that follows all safety standards specific to the permanent cosmetic process. Becoming a member entitles you to use the society’s logos and branding material on your own website, which builds your reputation as a highly qualified professional. An annual membership costs $325 if you pay that amount upfront, or you can choose monthly payments of $29. You can sign up here. Anyone can join so long as they agree to the SPCP’s code of ethics.

microblade artist professional groups

Both organizations provide networking opportunities to connect with other members, which can help you when searching for a new microblade job.

If you pursue certification as an esthetician as part of your career preparations, maintaining your membership in the National Coalition of Estheticians, Manufacturers/Distributors & Associations (NCEA) will further expand your professional network while providing opportunities for continuing education.

Employment

You’ll need at least 100 hours of training in permanent cosmetics before most salons and spas will hire you to provide microblading services. If you can’t hit this number during your actual training program, you may be able to apprentice with a microblade artist and get some hands-on time until you reach the requisite hours.

Use your professional memberships to connect with other microblade artists and ask them point-blank: who’s hiring? You may find out about upcoming job openings that have yet to be advertised.

Visit every salon and spa in your area to drop off a resume and copies of your certifications and license. While they may not have an immediate opening, the salon owner is going to remember you took the time to introduce yourself and make a good impression. Dress professionally for the occasion.

Don’t overlook employment search sites such as Indeed.com, Simply Hired and Zip Recruiter for microblade artist opportunities.

Finding Clients

In addition to your business website, set up an account on Instagram devoted to your microblading services. Then post pictures. A lot of pictures. Instagram is the top platform for microblade artists to showcase their work. Be sure to get written permission from your clients before you post images of their faces. Close-up shots of eyebrows and microblading work are probably safe to use if there are no identifying marks on the images. Take “before” and “after” photos for maximum impact.

finding clients as microblade artist

Other strategies for attracting new business:

  •         Offer a discount to new clients.
  •         Set up a referral program to give discounts to returning customers who bring new clients to your door.
  •         Ask clients to review your services online. According to a survey, 90% of people say their buying decisions are influenced by positive online reviews.
  •         Have all new clients complete a basic form about their interest in your microblade services. Be sure they include their contact information. This allows you to follow up with customers and boost your repeat business. Because many microblading procedures can last more than a year, you’ll need a steady stream of customers before you start to see repeat business months later.

Good to know:

Always use hashtags on your Instagram posts. That’s how people will find you. Without hashtags, all your beautiful images might as well be invisible. Here are ideas to use:

#Microblading

#MicrobladingEyebrows

#Micropigmentation

#Eyebrows

#MicroStroking

#Brows

#PermanentMakeup

#SemiPermanentEyebrows

#SemiPermanentBrows

#PermanentCosmetics

#SemiPermanent

#FeatherBrows

#FeatheredEyebrows

If you enjoyed this article, check out some other PocketSuite.io content that can help you grow your career as a microblade artist. Here’s a great place to start.

PocketSuite has thousands of business owners who all started where you are right now. Our community is always happy to help you ramp up, grow your client base, and achieve your income goals, both within the PocketSuite app and as part of our exclusive Facebook Community Group. PocketSuite’s vision is for any professional to be able to work for themselves and make a great living. It starts here. It starts with you. It starts today. Let’s get started, download PocketSuite now! Feel free to reach out with any questions (we’d love to hear from you)! Text us @ (415) 841-2300.





Podcast: To Be or Not To Be a Lash Technician?





Listen to “Episode 18: To Be or Not To Be a Lash Technician?” on Spreaker.

On this episode of Professional-on-the-Go, we talk about the trending lash technician profession. Lash technicians have a specialized job in the beauty industry working on eyelashes.

Why has this profession become so popular? Do you need to be certified for this work? Do lash technicians usually work independently or at a salon? How much can an eyelash tech make a year? We answer these questions, plus we speak with Elizabeth Jennings who is a pioneer in the lashing industry. She owns 4 salons across North and South Carolina, has launched her own lash line, and she is known to many as the Minister of Beauty.

You will learn:

– How Elizabeth got her start as a lash technician
– What lash techs did for work before the industry became hot
– Pros and cons of being an independent lash technician versus being an employee of a salon
– Characteristics of a good lash technician certification/training program
– Advice for independent lash technicians looking to expand their income