No matter what your field is, getting new customers is a lot of work.

When you run a small business, budgets are tight and your time is limited. Making the most of your money and resources is essential for your business’ success.

The truth is, it shouldn't be that hard to meet new customers.

So we're here to help.

The below 100 tips (yep, one HUNDRED) can help you market your small business effectively and connect with new customers.


1.     Create & launch a website

2.     Create a Yelp profile

3.     Ask clients to review you on Yelp

4.     Add a Google Local profile

5.     Launch a Google AdWords Campaign

6.     Start a YouTube channel with tutorials and advice videos

7.     Join Thumbtack to buy leads

8.     Subscribe to HomeAdvisor

9.     Do an Angie’s List trial

10.  Get on Groupon or Living Social and post deals

11.  Sign up for Superpages

12. Respond to Craigslist job requests

13.  Join TalkLocal to get new leads via phone

14.  Get a new client from an On Demand service, then pull them off platform

15.  Get BBB accredited


16.  Connect with leading city bloggers and ask them to review your business or sponsor a post

17.  Advertise on area blogs

18.  Write a D.I.Y blog and disseminate to your clients

19.  Write an “Ask the Expert” column for a local paper or city blog

20.  Guest blog on influential sites

21.  Engage in blog forum discussions in your area


22.  Send 1 business-oriented Tweet every day

23.  Make a Twitter list to connect with local influencers

24.  Post 1 business-oriented photo on Instagram every day

25.  Start a Facebook business page

26.  Ask clients to review you on Facebook

27.  Kick off a targeted Facebook advertising campaign

28.  Give a discount to clients who share your Facebook page

29.  Offer giveaways and promote them on social media

30.  Promote your clients online, encouraging them to share with their friends


31.  Partner with other local businesses to offer packages

32.  Join your city’s Chamber of Commerce

33.  Make flyers and hire a TaskRabbit to pass them out on neighborhood doorsteps

34.  Print business cards and hand them out to / leave them for clients

35.  Leave flyers with local apartment complexes and homeowners’ associations

36.  Place flyers in local businesses to advertise your services

37.  Advertise in church bulletins

38.  Set up a display at a farmers’ market or craft sale

39.  Sponsor a non-profit event or fundraiser

40.  Submit your business for community recognitions

41.  Attend conferences

42.  Contact local universities and offer yourself as a speaker

43.  Post your information on community boards at libraries and grocery stores

44.  Sponsor a local sports team for kids

45.  Attend new resident meetings to showcase your services to potential customers

46.  Volunteer in the community to connect with other leaders

47.  Leave branded pens behind at local businesses

48.  Advertise on pizza boxes or grocery store carts

49.  Create keychain tags and give them out at fairs

50.  Attend traditional networking events

51.  Create bookmarks with your info and donate them to the library and local schools

52.  Donate a gift certificate to charity auctions

53.  Do pro bono work for charity (networking!)

54.  Offer appreciation day specials for teachers, veterans, etc.


55.  Ask friends and family to share your information on social media

56.  Give clients a 25% discount on each referral they send your way

57.  Send happy birthday texts/emails to clients

58.  Send a thank you text when a client refers you to their friend

59.  Survey customers to identify areas of improvement

60.  Send a thank you note or update after completing a job

61.  Throw in some freebies—like candy—whenever meeting a client

62.  Start a loyalty program

63.  Send exclusive holiday offers to current customers


64.  Send a monthly newsletter to your customers

65.  Offer a coupon to new newsletter subscribers

66.  Distribute a press release to your local newspapers

67.  Write a letter to the editor of an online publication

68.  Create a media kit for reporters to use when covering your business

69.  Create an online magazine

70.  Monitor your online reputation

71.  Write an eBook

72.  Get attention - challenge other industry influencers in your writing

73.  Start a podcast

74.  Host webinars

75.  Create an e-brochure to share on region forums

76.  Join and offer yourself to journalists as an expert in your field

77.  Write whitepapers and distribute them to people in the industry

78.  Create an online portfolio of your work

79.  Teach your expertise in an online course



80.  Buy marketing lists for email campaigns

81.  Advertise on the radio

82.  Advertise on a billboard

83.  Advertise in other people’s newsletters

84.  Cold-call new leads each day


85.  Offer mini-trials of your services

86.  Include a link to your website and a coupon code in your email signature

87.  Sponsor a Pokemon Go location

88.  Host a Meetup in your area to network and find prospective clients

89.  Put a magnet with your contact info on your car

90.  Wear a company-branded t-shirt

91.  Use Fiverr to get new logos, flyers or brochures

92.  Research the competition’s pricing and adjust as needed

93.  Offer a satisfaction guarantee

94.  Provide outstanding customer service

95.  Set up a professional answering service

96.  Post your pricing on your website

97.  Get a QR code

98.  Offer free tools or downloads

99.  Create a promotional calendar

100. Film testimonials or customer interviews.


While you may not be able to do everything on this list, experimenting with different ideas outside of your comfort zone can yield impressive results.

During the next slow season, use these tips to kickstart your marketing efforts and connect with new clients. Or start today - what are you waiting for?


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